Lecture Notes on Managing Rock Bands

Introduction

• Speaker has 32 years of experience managing rock bands.
• Started career managing ACDC in 1979 with the album Highway to Hell.
• Acknowledges the challenges of beginning a management career with a successful band.

Career Overview

• Managed various bands over the years:
  • ACDC
  • Def Leppard
  • Metallica (since 1984)
  • Managed bands during grunge era: Screaming Trees, Veruca Salt, Hole, Smashing Pumpkins, Red Hot Chili Peppers.
  • Worked with Madonna (Ray of Light) and Rolling Stones (Steel Wheels).

Role of a Manager

• A manager is multifaceted and acts as:
  • Advisor on song choices and career direction.
  • Financial supporter (often lends money).
  • Mediator in personal and professional disputes within the band.
  • Ensures communication among band members to prevent misunderstandings.
• Importance of daily communication within bands to maintain harmony.

Case Studies

Snow Patrol - Just Say Yes

• Demonstrated the evolution of a song from demo to hit with managerial input:
  • Suggested changes to tempo and vocal arrangements to enhance song appeal.

Foles at the Royal Albert Hall

• Encouraged the band to perform at prestigious venues despite initial hesitations:
  • Successfully sold out shows and convinced them to film the performance.

Inspirational Insights

• Importance of looking forward to work (Mondays vs. Fridays).
• Emphasized the value of passion for music in management roles.

Industry Challenges

• Discussed the difficulties in the music industry:
  • Piracy and declining record sales.
  • Importance of live performances for revenue.
  • Need for record labels to adapt to changing music distribution methods.

Management Strategies

• Stressed the importance of unique artists over trends:
  • Encourages bands to maintain their individuality.
  • Management should focus on long-term development.
• Discussed financial strategies and how to support developing bands:
  • Willingness to invest in artists to foster growth.

Questions from Students

1. Music Management Courses vs. Experience:

   • Experience is crucial; formal education can be beneficial but not mandatory.
   • Importance of having a genuine love for music.

2. Getting Into the Music Business:

   • Start with internships to gain experience and build contacts.

3. Selecting Artists to Manage:

   • Focus on unique talents and the strength of their songs.
   • Past success of the manager is indicative of potential future successes.

4. Building Relationships with Artists:

   • Importance of both respect and professionalism in management.

5. Managing Diverse Roster:

   • The speaker enjoys the challenges of managing various musical styles.
   • Emphasis on unique sound and originality in artists.

Key Takeaways

• A successful manager is deeply involved in all aspects of an artist's career.
• Communication is vital for the longevity and success of a band.
• The music industry is evolving, and managers must adapt to new trends while supporting their artists.
• It's important to balance business acumen with a passion for music to thrive in this field.
• Always seek to develop unique artists rather than chasing trends.