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Political Makeup Trends Overview

Jun 19, 2025

Overview

The video analyzes the so-called "Republican makeup trend" versus "liberal makeup trend" circulating on social media, offering an objective comparison between these styles from a professional makeup artist’s perspective.

Background of the Trends

  • The "Republican makeup trend" originated from TikTok, notably by Suzanne Lambert, observing patterns among Republican women leaders.
  • The viral trend led to users attempting both "Republican" and "liberal" makeup styles, highlighting perceived differences.
  • The creator clarifies the analysis is not meant to mock individuals or political parties, but to study trends.

Skin Preparation and Base

  • Republican trend is characterized by skipping moisturizer, resulting in a matte, flat complexion.
  • Liberal trend emphasizes hydrated, dewy skin, often using moisturizers.
  • Observations suggest both trends can be found across party lines, not strictly limited to one group.

Foundation and Concealer

  • Republican trend is said to favor full-coverage, sometimes orange-toned foundation and heavy, bright concealer application.
  • Liberal trend uses lighter, more natural base products and minimal, skin-tone-matching concealer.
  • The "cakey" look is noted more often in Republican examples, but good and bad makeup can be found on both sides.
  • Current overall trend leans towards minimal, natural-looking foundation.

Brows

  • Republican style is perceived as favoring bold, block-shaped, drawn-on brows.
  • Liberal style usually features softer, more natural brows with visible hair texture.
  • Noted that many individuals on both sides deviate from these stereotypes.

Eye Makeup

  • Republican trend features bolder, darker eyeshadow, heavy eyeliner, and thick or false lashes.
  • Liberal trend typically involves minimal eye makeup, with natural lashes and lighter application.
  • The distinction is generally consistent, though exceptions exist.

Cheeks and Lips

  • Republican trend may omit contour and use heavy, low-placed blush and lighter or highly overlined lips.
  • Liberal trend tends to use subtle contour, blended natural blush, and hydrated lips, occasionally with a pop of color.
  • Some personal examples noted where these trends overlap or reverse.

Overall Observations and Current Trends

  • The main difference is heavier, glam makeup on the Republican side and more minimalist, natural makeup on the liberal side.
  • Minimalist, "less is more" makeup is currently more fashionable.
  • Trends and techniques are not absolute; personal requirements and features should guide makeup choices, not political stereotypes.

Recommendations / Advice

  • Adapt makeup application to individual features, skin needs, and personal style rather than following broad political trends.
  • Recognize that makeup trends are not uniformly representative of any group and may differ based on context, age, and preference.