Strategies to Gain 2 Million Followers Fast

Jan 20, 2025

How to Grow 2 Million Followers in 10 Months by Simon Shaw

Background

  • Speaker: Simon Shaw
  • Experience: 4 years as a content marketing advisor for top personal brands, software companies, e-commerce, and crypto companies.
  • Achievements: Over a billion views and multiple millions of followers across various brands.
  • Case Study: Grew a personal brand's social media following to 2 million in 10 months (1.2M on Instagram, 880k on TikTok, others on YouTube Shorts and Facebook).

Key Strategies for Social Media Growth

1. Focus on Short-Form Content

  • Primary Platform: Instagram due to high-quality followers and the DM feature for monetization.
  • Strategy: Post short-form content across all platforms to maximize reach.

2. Evolve Short-Form Content

  • Observation: Traditional value-only content is no longer effective.
  • New Approach: Incorporate engaging and entertaining elements without compromising the value.
    • Use visually appealing, dynamic shots.
    • Engage the audience with your activity and creativity in videos.

3. Consistency is Key

  • Posting Frequency: 2-3 times per day is essential for rapid growth.
  • Content Strategy: Balance between high-effort and low-effort content to maintain sustainability.
    • High-effort: Involves more complex filming and editing.
    • Low-effort: Utilize pre-filmed clips and minimal editing.

4. Visual Engagement

  • Finding: Videos with more movement and visual demonstrations outperform static ones.
  • Test: Compare impact of delivering the same content with and without visual demonstrations.

5. Incentivize Engagement

  • Tactic: Encourage comments by offering free resources or direct pitches.
  • Tool: Use ManyChat to automate follow-ups and engagements.

6. Leverage Media Exposure

  • Impact: Viral videos picked up by mainstream media resulted in the highest follower spikes.
  • Strategy: Pay for placements on reputable pages to reach broader audiences if necessary.

7. On-Screen Presence

  • Importance: Charismatic and comfortable on-camera presence is crucial.
  • Advice: Practice public speaking and record content to improve camera comfort.

Conclusion

  • Offer: Open to helping others grow their personal brand.
  • Contact: DM on Instagram (Shawpreneur) for inquiries.

Actionable Recommendations

  • Focus on Instagram for growth.
  • Balance high-effort and low-effort content.
  • Maintain consistency in posting.
  • Engage audience with visually dynamic content.
  • Incentivize comments and interaction.
  • Use media outlets to boost exposure.
  • Develop a strong on-camera presence through practice.

Full transcript