Overview of Selling on Amazon

Getting Started

1. Create a Selling Account
   • Visit sell.amazon.com
   • Sign up and create an Amazon account
   • Provide personal and business information
   • Confirm email and phone number
   • Complete billing information
2. List Products
   • Match existing products or create new product detail pages
3. Fulfill Customer Orders
   • Use Fulfillment by Amazon (FBA) or Merchant Fulfilled Network (MFN)
4. Receive Payment
   • Sales proceeds will be transferred to your listed bank account

Maintaining Good Account Health

• Customer Service Performance: Keep a low order defect rate (ODR)
• Amazon Policy Compliance: Follow all Amazon policies
• Shipping Performance: Ensure on-time shipments

Tools and Programs

1. Amazon Brand Registry
   • Provides access to additional selling benefits and protections
   • Requires a brand name/logo and a registered trademark
2. Fulfillment by Amazon (FBA)
   • Amazon handles storage, packing, and shipping
   • Eligible for Amazon Prime free two-day shipping
3. Deals and Coupons
   • Promote products using Lightning Deals, seven-day deals, and coupons
4. Sponsored Campaigns and Ads
   • Types: Sponsored Products, Sponsored Brands, Sponsored Display
   • Pay-per-click advertising
5. Growth Opportunities Page
   • Customized recommendations to increase sales

Setting Up Your Selling Account

Account Registration

• Visit sell.amazon.com, click Sign Up, and create your Amazon account
• Verify email and phone number
• Enter business type, business name, and address
• Provide payment details: bank account and credit card information
• Complete identity and store verification

Seller Central

• Dashboard for managing listings, inventory, advertising, and reports
• Sections for Performance, Inventory, Orders, and more

Common Selling Processes

Enrolling in Amazon Brand Registry

• Protect brands with tools like Stores, A+ Content, Sponsored Brands
• Requirements: active registered trademark, brand name/logo
• Visit brandservices.amazon.com to enroll

Listing Products

• Match Existing Products: Use UPC, ISBN, EAN, or JAN
• Create New Product Listings: Enter product details, upload images, set price

Fulfillment Methods

1. Merchant Fulfilled Network (MFN)
   • Ship directly to customers, manage customer service, returns
   • Adjust shipping settings: regions, service levels, shipping fees
   • Use shipping, returns, and performance metrics: Late Shipment Rate (LSR), Pre-fulfillment Cancelation Rate (CR), Valid Tracking Rate (VTR)
2. Fulfillment by Amazon (FBA)
   • Amazon stores, packs, and ships products
   • Register for FBA, convert existing MFN products
   • Use Send to Amazon workflow for shipping inventory

Account Health Dashboard

• Order Defect Rate (ODR): Maintain under 1%
• Policy Compliance: Avoid violations of intellectual property, authenticity, etc.
• Performance Metrics: LSR, CR, and VTR targets

Advertising and Promotions

1. Deals and Coupons
   • Lightning Deals, seven-day deals, and coupons
2. Amazon Vine
   • Get reviews from Amazon-invited reviewers
3. Sponsored Ads
   • Sponsored Products, Sponsored Brands, Sponsored Display
   • Pay-per-click, set bid for maximum amount per click

Managing Customer Reviews and Feedback

• Provide accurate product descriptions
• Package products to prevent damage
• Ensure timely shipping and valid tracking
• Monitor and respond to customer feedback
• Use the feedback manager in Seller Central for comments

Conclusion

• Explore more training in Seller University for in-depth guidance on each topic.

Thank you and happy selling on Amazon!