you want to know what absolutely crazy well in the past four years I got over 4 billion content Impressions on LinkedIn and Twitter with no copyrighting experience and no previous understanding of how marketing works and just so you know I'm not full of BS here's some proof of my results here my client Chris Cunningham got over 3 million impressions on a single post here my friend got over 6.3 million impressions on a single post the next next one got over 44 million impressions in a single month on Twitter and it would have cost me between 26 to $135 million to get that same R using paid ads but it didn't cost me a dollar because in my early 20s I cracked the code on organic content and today I'm going to help you do the same and if you don't know who I am my name is Devon mcpa and I help info entrepreneurs earning $2 million a year plus make even more money with Organic content some of my past clients include Evan carmichel Russell Brunson Prince and dozens more that I can't name because I have ndas and by the end of today's class you're going to learn a ton of really valuable stuff that you can use to scale your business including the counterintuitive reason that stealing content is actually better than creating it the X-ray method for knowing what content will perform and why the easiest way to scale your content without burning out or Breaking the Bank the seven figure secret that personal brands use to turn engagement into Cold Hard Cash and Insider tricks to blowing up your brand and business relatively fast even if you have no followers in ad spend and I say relatively fast because realistically growing a business it's a Time Horizon that you're you're working on right so that's going to mean different things for different businesses now that said let's start with the counterintuitive Reon that stealing content is actually better than creating it and to set the scene a few years ago I read Dan Kennedy's book The Ultimate Sales letter and he said something really weird in it and he said that you do not need much creativity to write letters you only need to be Adept at recycling and reorganizing ideas themes words and phrases and while I wasn't writing sales letters at the time that really got me thinking I wonder if this would work with Organic content too so I decided to put it to the test and first I found a viral post here's an example of one of them then from there I went through and I analyzed why it worked and created my own version using its exact same structure now the crazy thing is that first stolen post got over 3 million views and its first 24 hours and that's this post right here you can see it got over 9,000 likes 8,000 rehar and over 8,000 comments which is absolutely crazy it got a total of over 19 or excuse me 119,000 engagements which is ridiculous and it also got 3 million impressions right now at first I thought it was luck but then I realized that the post had generated thousands of leads for my client and because it was actually for clickup it got one of the top 50 downloaded docs in clickup history which is crazy because they have millions of users and so having my document my lead magnet come out on top was absolutely ridiculous now I thought I was luck so I tried it again and the second post that I stole got over 2 million impressions on a single post 7,000 likes 2,000 reposts and 400 comments crazy okay and that's what I knew I was on to something now a few months later I had racked up over a 100 million organic views on that content and the crazy part was this strategy was easier cheaper and faster than creating content from scratch and it really applies to any platform LinkedIn Facebook threads Twitter Youtube Instagram you name it this content strategy works and that's why I believe this is the best way for anybody to create content so how does it work then well I call it the X-ray method for knowing what content will perform and why and this method reveals the bones of the content so you can see exactly what's working and why and of course apply it to your own content now rather than creating content from scratch and hoping that it works this Stacks the deck in your favor so you're never left guessing if your content is going to perform and it has three core pieces the first is find the second is convert and the third is analyze now to start you need to find some and documents some proven content and we call this building your swipe file and copyrighting and it only takes two steps the first is go through and start by finding creators with proven content both in your Niche and out of your Niche then from there use automation to scrape and filter their top posts now finding creators with YouTube search is pretty simple you literally just go to YouTube you click the filters and then from there you search by view count you can apply this to any Niche any keyword it'll help you find top to your creators now that's good but also I really recommend view stats Pro this is a tool by Mr Beast and it allows you to go through and look at you know any videos that are tapping into Trends any videos that really have high outlier scores which is the ratio of of reach compared to uh the actual subscribers that a channel has thumbnail search so you can search based off of specific thumbnail type AB tests where you can see which thumbnails actually perform better and collections where you can actually organize your ideas so it's a really really good tool and has a lot of advantages including those alerts the outliers the thumbnail search AP test all that stuff that just gives you much deeper insights into why content is working on YouTube now the next tool that I really recommend is Twitter because Twitter is advanced search is one of the most powerful search engines on any social platform and it's just as easy as you but it gives you a lot more advanced filters so you're just going to search first then you're going to click these three dots and from there you're going to be able to go in and do Advanced Search now there's a ton of advanced search features including keywords accounts specific date ranges uh replies and links minimum engagement counts retweets right so there's a bunch of really Advanced features that you can sort through to actually find the content that you need now there's a really good tool called twx so if you know the creators in your Niche I recommend the twx or tweet Hunter Chrome extension where it literally shows you all of the top posts from a profile so you can see here the content that I made is actually the top content ever made on uh Chris's profile right then from there finding creators with Instagram inspiration tab uh so first you're going to turn your profile into a business or Creator account then you're going to go to the inspiration tab in the Pro dashboard so you're going to click your professional dashboard tap inspiration that'll give you the top audio reels and accounts based off of what you engage with as well as what your audience engages with then from there once you found the posts of each Creator you're going to want to scrape their top content using Automation and first we're going to talk about the what you need to scrape then we're going to talk about the how so what you need to scrape is really simple it's just the profile name so you can filter through the actual content uh and see whose content it is and then the URL to their profile okay or the URL to their post then from there what you're going to do is you're going to go through and you're going to scrape the content first you're going to get all the profile links into a spreadsheet then you're going to use automation tools to get the post links into a spreadsheet so you're scraping profile links first then post links then you're going to go go and download all the posts using the free tools that I've built for you guys then you're going to store the content wherever you want that could be clickup Docs Google Drive uh wherever you want to put it I really recommend clickup and then from there to SCP YouTube videos you're going to need to get the video links first so this is a automation that I built using task magic uh really it's the best platform for scraping Automation and anything like that um so first you're going to go to the actual videos of a channel then you're going to scroll down for 80 Seconds that just gets you to the bottom of the page you're going scrip the title The Views the date and the links to those posts okay then once it's done scraping you're then going to use the next flow for excuse me every video's information including the transcripts the description All That Jazz so it's going to go to the actual video link click to see more click show transcript and then it's going to go and get the actual uh title of the video the views the post date it's also going to go and get the description the transcript the uh share count the comment count the name of the channel the link to the channel as well as the actual link to the video now that's how you download and scrape YouTube content then to download YouTube and Instagram content you're going to use uh the custom tools that I built these are free to run so you don't have to worry about anything like that and I like most paid tools that charge you a monthly fee mine are zero right like I'm not going to charge you anything for these um and you can actually access them in the description below uh and again they're 100% free now the easiest way to find viral Instagram content is using viral finder and this is actually a tool that allows you to basically take the uh Channel or excuse me the profile and it gives you all their top content and if I show you this really quickly uh and I just go into vinder here and then I go back file finder you can see that this gives you a ton of really good stuff so if I go to like this one invest Diva you can see it gives me all of our top posts immediately so this one has 900,000 views 400,000 views 100,000 views uh you can see how many likes she gets on average uh the total number of impressions as well as all of the most mentioned users from her profile and all of the uh top hashtags that she uses now you can download this and it'll actually give you a spreadsheet uh and if I go to my Google Sheets I'll show you kind of what that does um let's see so reals here you can see it gives you the URL the likes the comments the views the type of content uh this stuff is really just filler it's not going to actually matter um then from there it gives you the caption right so this gives you all of their top content literally hundreds of pieces of content that you can look through for inspiration which is astounding so that's viral finder that's how that works um let's go into this again now the fastest way to scrape Twitter and Linkedin content is using Phantom Buster uh this is a tool that is paid unfortunately I don't have a Twitter or LinkedIn scraper uh you can literally just go through and scrape all the posts for LinkedIn and all the post from Twitter on a profile now the problem with video audio and image content is that it can't be analyzed at scale using Ai and so we want to go through and we want to fix this and to do that you're going to need to convert the inspiration posts into a text based format uh and I have a couple of free tools one is a video audio transcriber tool this basically is like uh you know rev or you know Trent or whatever it goes through and automatically transcribes unlimited videos uh it depending on the size of the videos depending on the size of the audio it'll take a while I really recommend you actually go through and uh you upload the actual audio as opposed to the video so convert the video into an audio file it'll save you a lot of time uploading and actually doing the transcription um instead of the bonus doc that you guys are going to see here in a minute uh this is actually a uh free tool so you know if you go to this actual page um it'll take you to the collab link there's a step-by-step guide on how to use this tool as well and so you can go in and you can actually use this for free okay now with that said you can go back to the actual presentation let's see here I'm going to do see if I can hide this oh I don't think I can um but let's go ahead once you converted your video and audio files and transcripts it'll deliver it inside of a CSV format and that'll allow you to use that spreadsheet to go into the analyze step now analyze once you have all that content you want to analyze it and when I first started on Twitter I had no idea what I was doing so I decided to study big creators my favorite one at the time was Justin Welsh he's a really really amazing creator creates really really great stuff and I started by going line by line breaking down psychology and the structure of each of his pieces of content and my goal was to create fill inth blank templates I could use to make my own stuff but there was a problem it took hours to analyze each post and I was honestly spending more time studying his content than I was creating my own and that's when I knew I had a problem now to fix it I started using Ai and Automation and that allowed me to analyze thousands of posts and a fraction of the time now here's how it works uh there are four main things you looking for when you're analyzing content and I call this the PSPs analysis checklist because I'm actually not very creative at naming things and you'll see why in a minute now we're going to start with a P right the first bit is a problem then we're going to find the solution to that problem so what is the how did they solve it then we're going to go through the psychology and finally the structure okay so four parts PSPs now every post solves a problem now every post must solve at least one problem although some may solve many and the three most common problems and three biggest problems are health wealth and relationships and every other problem Falls inside of those three main categories now within each of those there are dozens of self problems right so for example a sub problem of health is my back hurts from sitting at my desk all day and that's actually me because my back really does hurt another problem that one of my clients and their clients have is that even though they earn a lot of money they still end up with 0 at the end of every month right so it's a very specific problem that is a sub problem of wealth and then relationships uh one example would be that my partner doesn't want to sleep with me anymore right you can see that these are are very very common problems that all tie into the core big three now once you find the problem you need to figure out how the post solved it and there are two main ways to do this I call this the E squ solution and as you can imagine it is starting with e which is entertain now there are entertainment posts that Engage The Audience attention in a pleasurable or amusing way and there are education posts that teach the audience something new or remind them of a lesson in a new way now that second piece there on educate is really important because you don't need to have new ideas every time you honestly most of the time just need to repackage it so it's perceived as a new thing and it's really important for stuff to be perceived as new because we often as humans write things off that we think we've seen before okay now here's a template you can use for analyzing each post again it's just a table here we have problem we have solution now let's go and put this into practice with some of the examples that I provided above right now we have the sub problem my back hurts from sitting at my desk all day an entertaining solution would be a funny post or a meme that takes their attention away from the pain and acknowledges it right an education solution would be a post that teaches how to fix back pain from sitting at your desk all day really creative right the next example is the wealth problem even though I earn a lot of money I still end up with $ Z at the end of every month a entertaining solution would be a post that makes fun of yourself for ending up with $0 at the end of every month like a a meme right an education solution would be a post that teaches how to stop living paycheck to paycheck right and then for the relationship problem my partner doesn't want to sleep with me anymore the entertaining solution would be again to make fun of or acknowledge the situation but the education solution would be a post that teaches you how to get your spouse to want to sleep with you more right now the vehicle for that is totally up to interpretation uh but those are the two angles now here's a prompt that'll help you actually analyze the PS PS um and it starts with actually finding the problem and the solution it's you can see this copy paste prompt here you'll just want to go through and you want to paste in the post here or the transcript here and that'll go through and it'll actually help you find um help you find the problems and solutions I really recommend that you use Claude for this specifically Cloud 3.5 Sonet just because it does the best job of of problem solving and problem finding so let's go and go back whenever you're analyzing the post psychology you want to look at two types of psychology the first is the consuming psychology the second is the sharing psychology okay now we want to understand why this content captured people's attention and you're going to start by analyzing that okay and to do that you're going to look at two main parts first the promise what you have to realize is that every piece of content has a promise which is why you start consuming that post and then from there the payoff which is why you finished consuming that post and you it through to the end right now there's only one reason somebody's going to start consuming a piece of content and that is they were made a promise now a promise can either be implied or directly stated and there are three types of promises that you need to think about the first is the visual promise which is what the audience sees the second is the oral which is what the audience hears and the third is the textual which is what the audience reads okay now every post must have at least One Promise although some have multiple and if a post has multiple promises they can either be convergent or Divergent now let's take a look at some examples the first one is an Alex MOSI real right and what is Promised is that you are going to learn how to beat your competition now the direct oral and textual promise is he says you can beat everybody and the captions write the same thing right so the oral and the textual promises are convergent on the same idea now the implied visual promise is that you're going to learn from an expert because experts sit on stages experts give presentations right and these promises are convergent now another example is one of the posts that myself and my team made uh and the promise of this the direct promise is that you're going to receive 170 digital product prompts if you follow and reply to this post now the implied promise is that you can make money using the prompts that he's giving away cuz is saying hey 25,000 uh kids are making $25,000 a month with digital products right um and you can make money too now the applied visual is that there's a ton of information being given away and this is a gif where it's scrolling through the entire document right now again these promises are multiple there are multiple ones and they are convergent on the same idea now there's a direct promise from this one which is you're going to learn why the Creator's fiance broke up with them right and you're also going to learn how to make pizza so it's implied now what you notice is that these two promises are Divergent they are promising two different things now the interesting thing of that is is because of how humans evolved we have identified we've evolved to actually identify problems and danger right and so we look at things more that we don't understand and so by having this actual thing uh that is separate the promise that is textual being separate than the actual visual promise it actually captures our attention more now these are harder pieces of content to make but they're nonetheless powerful and if you can see people doing it right it actually does a really good job now again I did make an AI prompt to help you go through and actually do this so you can literally just copy paste it and if you look at this you're going to want to make sure that you add in um your copy just down at the bottom here and you can paste it into CLA or chat PT okay now then from there once you understand the consuming psychology you want to understand the sharing psychology and a few years ago I wrote a post that got 300,000 views and it was about how my client managed her daily schedule as a multi-millionaire but I wasn't really happy with the performance because some of our other pieces of content were getting 500,000 600,000 views so I made one small change and literally all I did was added a picture of her actual calendar to the actual uh post and that changed it from a textual promise to a textual and an a visual promise and the crazy part was it just included things like walking with husband getting nails done getting a hair appointment and a workout and the result was absolutely crazy instead of getting 300,000 Impressions it got 40 million impressions and again the only thing that we changed was the image and that's when I realized I needed to learn more about the psychology of virality and why we share content so I read the book called contagious it's by Jonah burger if you haven't read it I really recommend that you do but according to him there are five main reasons people share things the first one is social currency which is anything that makes you look good to your peers the second is triggers which is anything that is top of mind or socially relevant the third is emotion which is anything that elicits a specific emotion the third excuse me the fourth is practical value anything that provides value to either the recipient uh so the person consuming it or the person that is receiving the information from the person that saw first and finally stories anything with a compelling story all right and if we look at this let's see here if we look at this we go to the next slide which I don't know why it's not loading um we have some examples here you know this one is actually one of my friends that texted me an open AI update right he was texting me that because he wanted to uh wanted me to know that he's in the no but also it builds our relationship you can see this one uh we actually launched whenever chat GPT was top of mind and people were just starting to learn prompts so it was very much a relevant trigger for stuff that was top of Mind here we see a post that is really really filled with emotion where it says Court cam crooked cop caught red-handed planting evidence this infuriates people and so they're going to share it right similarly practical value I texted this to Chris Cunningham uh the co-founder of clickup because I know that he spends thousands of dollars on video editors but there's this tool that goes through and does the same quality of video editing in 15 minutes and it's just $30 a month which is a crazy crazy AI tool so it gave him practical value now if you're not sure what the sharing psychology of a uh actual post is I did make another prompt for you that again you can just steal all you have to do is you go in here inside of the actual clickup doc you put the post here and it'll go through and analyze this and deconstruct it using Jonah Burger's steps framework okay now with that said then you're going to analyze the structure and this is is one of the most important parts of the analysis stage because you want to create fill-in-the blank templates for your content and to do this you can use my x-ray structure prompt and my bulk prompting tool now the X-ray structure prompt is really really simple it literally just goes through and analyzes the post structure now this works best for tax based content so works best for you know LinkedIn Facebook uh Twitter posts thread posts but you can use it for for video if you want um first thing first you need to give it an example of an example input and example output of how you want it to actually structure the analysis uh and you're going to give a second one as well it'll go through and it'll give the template and then from there it'll create the output format right um and you just paste in the actual uh piece of copy at the end there so I'll just say put your post copy here right so here's an example of a hook we put in this hook then from there it gave us the template so specific result number one to specific result number two in time frame pattern interrupt here's the action uh My Thing by specific amount or here's how I action in my thing by specific amount since specific date and then it gives an example output you can see that this worked really really well it deconstructed that hook and now that's a fill in the blank template that I can use for anything right now I also have my book prompting tool here um it's just a Google collab again if you go to the actual resource uh provided inside of the description you can see this uh and it's a step-by-step tutorial on how to actually go through and use this okay now if we go back let's see the X-ray method let's just do a really quick recap is we've talked about the X-ray method for quickly seeing what content works and why uh it's comprised of three main steps again those are find and scrape High performing content convert that content into a format that AI can actually analyze and then from there analyze the psychology and the structure of why it worked right so that's the actual x-ray format now let's talk about the easiest way to scale your content without burning out or breaking the bank and I'm going to take a little sippy sip of water here that's actually coffee I'm going to get some water too let's go and jump right in so when I started making content for clickup I really thought I had it all figured out cuz by that point in time I had I think a billion content depression Center on my belt and my content was performing well the engagement was up the followers were growing and then from there came the big big ask right they wanted me to take on five new accounts and that would mean me taking on an extra 21 tweets three carousels and two resource posts every single week for every single account and that's over 520 posts every month not just short form tweets long form content as well and at first I thought it would be impossible and I'd need a small army of writers and the crazy part is is that whenever I was running my LinkedIn agency before this it literally took 6 to8 months to train a writer um and I'd have to work 24 even if I had those writers now neither of those options were really feasible cuz I didn't have the budget uh but also I really just knew I needed help and I needed help specifically from AI cuz it's profitable it's scalable and I didn't have time to train a VA the good news is that chat PT had just come out now I had no idea how to use it but I knew if I got the content done they'd stay with me forever and if they didn't they'd probably go and get somebody else to do it instead so it was either due or die time so I do and had first and after a few weeks I cracked the code on prompt engineering which actually story for another day but eventually led to me being uh basically their head of prompting on their AI Squad and I was going through and I was making all the content that they needed without burning out breaking the bank or hitting my life and the crazy part was that this is how I did it and how you can make content at scale 2 but it's really crazy because anybody can do this so let's start about talking excuse me let's talk start by talking about how much content you should be making first uh this is really just the standard flow that I recommend uh one long form video a week one long form piece of text like a thread or Carousel uh one short form excuse me seven short form videos per week seven short form pieces of text and then from there one resource uh and the resource is really just for going and growing your audience it's called an engagement lead magnet where you say hey I'll give you this free thing if you engage with my stuff that's basically the angle here um now that you know how much content you need to plan the next thing is what you need to plan to actually create so every go great post has two key elements uh which we kind of talked about before which is you start with a promise and then you finish with a payoff now this is how you do that for each post type uh for a tax based content you're actually going to need the promise copy the payoff copy and potentially a visual um um for the videos you're going to need the script a shot list audio plan thumbnails captions and subtitles as well description um and then from there of course you're going to need to go and write the copy the shot list and the caption copy all this stuff you can make using AI uh this is just a checklist of what's going to need for each post then for images there's of course the image the caption and the alt text which is basically just the text that uh allows people with low visibil low visibility or low accessibility to actually know what you're talking about so the AI is going to need an image plan and caption copy now the good news is that AI can plan all of this for you uh and I made two prompts to actually help plan your content the first one is an interviewer prompt and this goes through and basically interviews you like an expert Ghost Writer writer and the second one is the planner prompt which takes that actual interview and goes through and creates your content plan based on it now here's an example of how it works um in inside of the clickup doc you guys aren't actually going to be able to see this conversation cuz it's locked to my account but I'll walk you through it really quickly oh maybe I need to go to looks like I can't actually show it to you because the conversation is not working uh but basically you go back and forth with Claude um and from there it asks you questions once you answer those questions then you're going to paste in the actual plan or prompt so you can see here we have the interviewer prompt and all you need to do is you send this prompt first it'll go through and interview you then once it's done you go and you give it the planner prompt and it'll go and create that plan for you okay now that said let's go ahead and jump into the next step which is now that you've planned your content it's time to actually go through and make it and fortunately this is probably the easiest part of the entire process and all you really need to do is Stitch everything together at this point and this is the entire workflow you take the content outline from your inspiration if you remember we did the structure analysis you're going to take that analysis output then you're going to enrich that outline with your own information using the enrichment prompt uh this prompt is very very simple it basically just interviews you to get the information that you need to actually make that post unique specific and super valuable um and again U you're just going to put in your audience Persona here any relevant personal stories and anecdotes any specialized knowledge that you have this is like stuff that you're really good at um and you're an expert at and then from there your angle and then from there your outline which is your X-ray right so an example of this would be uh for me I would put info entrepreneurs here um I would say and say like hey info entrepreneurs doing $2 million a year with their content that want to make more money from their content personal stories I would drop in a bullo list of all the stories that I have or like a transcripts of my stories I would include uh basically a transcript of this entire presentation or bullet points takeaways from this presentation then from there the angle I would say hey probably I want uh a post about you know how I got 4 billion content Impressions right and then from there the outline I would give it the actual structure template from the outliner uh structure analyzer above right now from there after you WR it you're going to use the content writer prompt okay and the writer prompt is really really simple um right here you can see you just put your writing guidelines here you put your formatting guidelines how you want it to deliver the output how you want it to actually uh you know your content guidelines so any specific guidelines that you have around that and then from there some examples of really good content the reason that this is fill in the blank uh is because and I don't have like my own personal guidelines here is because it's going to vary depending on the content platform uh cuz YouTube videos you're going to structure a little bit differently than Instagram carousels you're going to structure those differently then you're going to structure LinkedIn posts uh so you're just going to add all this stuff in here on your own and that'll go and get you a really good setup okay then you're going to use conversational prompting to edit your draft by the way I really recommend using Cloud 3.5 sonnet it's just the best uh AI model right now as of the time of this recording to go through and create really good uh copy and then from there if there's a visual you'll create that video or image I currently use pixel eyed um it's basically like a uh version of Cana uh I got it on appsumo for a lifetime deal if you go to appsumo docomo just like canva they always have a bunch of different tools on here um so you know pixelite is still on here I think you can get it for 50 bucks um if you go and get the higher tier you can go and create a lot more stuff um so I mean if if it's important for you to have your team I recommend the the multiple purchase one here uh you can go through and you can do the five codes if you want really it's just a really great deal uh and it's the best alternative to canva that I found the other ones that they have on here are actually pretty laggy um I think I've tried I'm pretty sure I've tried creaa um drai like I've tried a bunch of these and really the best one that I've found is pixel eyed so that said uh those are the tools that I recommend for that um if you want to create video content I probably recommend cap cut especially if you have a team it's just a really easy way to go through um and make sure that you have all the information that you need right and then from there if needed you can use a CTA writer so if you're adding in like a call to action for lead Magnet or something like that you can use the CTA writer prompt again this is pretty straightforward uh let's see if I can hide there we go um so the the writer prompt let's go through here so here we have the CTA writer we've got all of our steps to complete it so it's a train of thought prompt the CTA guidelines offer radiation here so here you see we we're giving it the output format um and then from there you're going to put your post here that it needs to add the CTA for and some examples of good ctas and that'll go through and think through the ctas first and then it'll write them okay so that's really simple now after you make your draft of your content you want to go through and you want to strengthen your promise to make it compelling and there's a really great quote by David oilie who's actually one of the the best marketers of all time um and he said that you spend 80 cents of every dollar or advertising Dollar on the headline because if you don't get somebody's attention there's no way they're going to go through and consume your ad right and so you need to strengthen your promise and you can use the big four uh this is from Kyle Mulligan who runs I believe it's called copy Squad really recommend checking out his stuff but you want to use at least one of these in every single content promise that you make although you can use multiple and if you do it actually does a much better job so the first is new and only the second is easy in anybody this third is safe and predictable and the fourth is big and fast and I'll explain kind of what that means here in a minute now the second uh promis strengtheners are Ultra specific so post needs to be very very specific it can be timely or trending and it could be strange and obscure okay so let's go through some examples to show you what I mean by that so here we see new and only right you've probably never seen a laser or lava going through destroying boats right and so this is something new um you can also see the textural Promise here is lava versus lasers which is more destructive the implied promise is that you're going to find out the visual promise is like hey we've actually done some crazy testing to see which is better right and it's only available through Mark Rober because well he's inside of this picture so you know it's Mark rer as nobody else now here we have easy and anybody and this is often literally stated so here's a video thumbnail from Alex josi I discovered the easiest million-- dooll business to start uh literally says easiest easiest and he's using uh basically the the implication of this is like it's so easy that anybody can do it right then we have safe and predictable here's a post that my team wrote which is get R quick get rich quick is a myth get rich slow is a guarantee here's the unsexy truth about building real lasting wealth from an actual millionaire so it's saying it's safe right it's from an actual millionaire it's saying it's a guarantee so it's predictable and it's reliable right so that's a textual promise and then from there we have big and fast this is from rob banks where he says a million dollars on Tik Tok shop in less than 12 months so it's a big number in less than 12 months right fast here we have another Ultra specific example this is from content that I made for actual Brandon Slack um and this is actually one of our most viral posts to date has 1,848 73 to $1,648 354 in 8 months that's not a typo here's how I grew my investments by $600,000 since November right so you can see that this is ultra specific there's a textual promise of you're going to learn how he did it and hopefully you can too and then there's a visual promise which is making it Ultra specific on deniable that he's actually legit right now for for textual promises I actually really recommend adding in a visual promise as well just because it helps you stand out in the feed okay now here we have tinely trending and strange and obscure allinone uh this is Rob Banks again if you've seen the hakua uh Trend he's tapping into that Trend because it's viral right now but then you can also see it's like this pimp looking dude that's super weird looking super strange right so he Taps into both timely trending and strange and obscure now once you've made your content it's time to actually schedule it okay and each platform has its own nuances so you'll probably want to use a dedicated scheduler for each platform uh these are really the ones that I personally use for LinkedIn I recommend Tapo for Twitter I recommend tweet Hunter uh because they just have their own kind of like built-in platforms uh and it allows you to go through and do plugs Auto promote stuff there just a lot of stuff that you don't get inside of like a stand standard schedule like hoot site or Sprout social for Threads there's a tool called Black Twist which allows you to go through and schedule content to Instagram threads and then from there for Facebook and Instagram I personally use publer just because I got a lifetime deal on it um and honestly now I use puder for everything because I have up to like 30 accounts um that I can use and I got an AB suumo so if you say uh publer I think it's sold out um um but if you do schedule content let's see on so on actual um appsumo they're always having deals here where you can go through and you can schedule content um I think there was like Marky or something was on here um maybe it's like social scheduler so follower here's an example of one yeah so the these are like the types of things that you would look for um you just look for a a scheduler okay now that said um you can find one in your o time uh there's a bunch of other tools out there as well that you can do but at the end of the day you just want to find a scheduler that works for you now for Instagram stories because you can't actually natively schedule stories uh through any other platform I recommend storo uh and this works really really well you can actually do all of the stickers and stuff like that that you'd find natively scheduling in Instagram stories but you can do it using storo um so you don't have to like wake up schedule or post and go through and like post your your story manually you can literally just schedule it which is great so now that we've talked about actually researching your content the X-ray method going through and creating your content let's talk about the secret that seven figure personal Brands used to turn engagement into Cold Hard Cash and this is the exact strategy that I used to help one of my clients earn over $146,000 from his Instagram content this month now let's start with the 4 million impression blind spot and 20 22 I started making princess's LinkedIn content and in the first 30 days we got 4 million impressions it was a huge win but there was a huge problem I had no clue why the content worked and I was honestly just Flying Blind so I had no idea what I needed to do to repeat that success and that's when I knew I needed a system for tracking data and for making decisions based on that content's performance now in this section you're going to discover the data which is the most important kpis to track for your content and what they mean what they mean for not only your front-end uh kind of indicators but also your business's bottom line automation so how to actually put tracking on autopilot cuz it's really really hard to get the kpis that I'm going to show you and then from there how to make your content better okay so let's start by talking about what you need to track there are two types of data you need to get the first are leading indicators the second are lagging indicators okay so the front end one leading indicators are your engagement right this is overall going to give you a better understanding of how your content is performing and attracting your audience so a comment to like ratio this indicates that a if it's higher this indicates that the post is conversation worthy now that isn't always a good thing right like for one of the posts that I made that got I think like 20 million impressions it had a really high comment to like ratio because people were [ __ ] on it right so having just a conversation worthy post or a post that has a lot of comments is not necessarily a good thing uh but generally speaking if it is the right angle if it is bringing people together uh that's what this indicates is that it's actually bringing your audience together through conversations the next one that is really important is the share toik ratio now the higher this ratio uh is it actually indicates that a piece of content is socially valuable or relevant and it positions you as an authority or fellow tribe member okay also this is probably one of the most important metrics for actually getting exposure on your content uh the actual head of Instagram at meta said the number one thing that they look for in a post of whether or not they're going to push it or not is how many shares it gets per engagement and per reach now the third metric is the save to like ratio and a higher ratio of this actually indicates that a post is personally valuable or relevant now this positions you as an authority because people don't save crap right like they don't save things that are not good they save things that they're going to come back to and use later right so it means that a post is personally valuable and applicable to their life um and then from there there's the reach to follower ratio this indicates that a post has higher viral potential meaning if let's say you you have 10,000 followers right but your post gets a million impressions that gets your content in front of a lot of new people but also indicates that that is a very very viral topic or very viral angle right now each of these you're going to use for different types of content right like if you want to build Authority and Prime people to make a purchase from your business you want to get the save to like ratio and the share to like ratio really high if you want to get your audience growing really really fast you want to shoot for a reach devel Ratio or share to like ratio really high if you want to build conversations and actually build debates and bring your community together then you're going to go for Comm to like ratio okay now this is good for the front end the lead indicators of is your content performing but it doesn't tie to the bottom line and that's where lagging indicators come in now these are actually going through and generating money for your business and this is what most content marketers don't track and why it's so important for you guys to do this now the first one is the CTA action to reach now higher ratio indicates the strength of your call to action now to improve this you need to create better copy better lead magnets and better offers and some examples of ctas are uh let's say you know the post where I was showing you from Chris Cunningham where he had the the resource that's a CTA action so if I go and actually do Chris Cunningham you can see the CTA action here is follow me retweet and reply send he got over 4,000 or over 7,000 people saying send right and say with this that's really really good right especially given it got 5.4 million views right and so with that in mind he got seven 7,400 CTA actions right now this is different um for you know everybody but a good example of this would also be if I go to mini chat um and I just go into one of the automations that I built let me just go to July uh um if we go down like this one here got a th leads a th000 CTA actions right um let's go through this one got 600 CTA actions right and combined it got actually 800 between the two different types and so what you see is that is just the front end of your actual pipeline that's like your total top of funnel right then from there if you have an opt-in form or you have a landing page you have a click-through rate right which indicates the strength of your transition copy meaning the copy that is actually sending them to your offer right this is typically a DM uh but it could also be a comment or reply right then there's your optin rate uh this generally indicates the strength of your landing page copy and offer uh so if I go to uh I think yeah I'll go to go high level if we look at the actual resour post for the calculator and stuff like that what we'll see if I go to Instagram here we go I think this one was good so if I look at the stats here here we got 634 unique people viewing the page we got 453 opt-ins on a single post right so it's a 71% opt-in rate the higher this percentage the better right most people get op rates of like 30% so this is exceptional performance um and all of those people we now have their emails we can now Market to them we can now follow up and actually get them off of Instagram and off platform which is fabulous then from there are you have mqls to CTA actions mql stands for marketing qualified lead and the higher this ratio is it indicates the quality of your audience and the relevance of your actual content to the audience right and so for example if you have a really low mql to CTA actions it means you're attracting the wrong types of people for your offer a good example let's say I have an offer that is a business opportunity offer where it's like hey here's how you make money online say with AI right if I'm charging $10,000 for that program and I'm getting a bunch of kids that have no money that have no credit cards that have nothing to spend I'm attract the wrong type of audience right and so you need to change your content to focus just on the ICP that you want to actually attract now the next thing is closes to CTA actions which indicates the actual quality of your sales copy and your sales process now with all of these all it really boils down to is copyrighting right like your CTA actions to your reach you need to just write better ctas your clickthrough rate you need to write better transition copy your optin rate you need to create better landing pages and offers your mqls you need to create better content that attracts the right types of people and your closes you need to write better sales copy right so all this to say those are your lagging indicators now not all content samees uh excuse me serves the same purpose and this is really really important to remember because some posts are for audience growth and you want to focus on the leading indicators right of am I building my pipeline am I building my audience some posts are meant to drive Pipeline and generally speaking what drives audience growth is not going to drive Pipeline and so you need to make sure that you're planning each post of what it's supposed to do is it supposed to grow audience and trust and Authority or is it supposed to grow pipeline okay now some of them can do both um but realistically you want to create content for both of those actual goals and just make sure that you're tracking your metrics so you can learn what works and adjust your strategy accordingly now if you notice all of these actual metrics you can't natively track inside of most scheduling tools right and for that reason I actually built my own tools which we'll talk about in a minute but let's just go through some examples this is an Instagram story post and the goal of this was to generate pipeline you can tell that was the goal because we have a direct CTA going through to try and get people to buy right now what you can see is that 103 people uh actually took that action then from there those that were qualified were 23 so we have roughly a 20% mql rate right and if we look at the comment to like ratio it only got 90 replies 26 likes uh but it did have a 346 com like ratio this is really indicative that the actual P plan is good um and the CTA was good right now it only got a 11% share to like ratio because this is an Instagram story and it's not for going and actually generating pipeline or excuse me generating Impressions like this is an Instagram story where it generally has lower reach anyways the goal is just to go through and get people into our purchasing pipeline now the next thing is reach to follower ratio which is we got 30,000 reach out of our 489,000 followers that means only 6% of our audience saw this which is not bad for stories um because you have to think about not everybody logs in Instagram every day not everybody's going to check the stories every day right so 6% reach is actually pretty solid now let's look at the lagging indicators out of three or excuse me out of 30,000 people that saw this post 103 took actions which is pretty crap if I'm being honest here it's 3% right that tells me that we need to improve the CTA strength right if we can get this to 1 to 3% that is now 3 to um 3 to 10 times higher performing right just by improving that CTA copy uh click-through rate not applicable because we didn't actually send them to a funnel we literally just did DM appointment setting optimate same thing but out of that the really interesting thing is we had 100 CTA 103 CTA actions and 23 mqls that's a 22% mql to CTA rate right now what that means is that we are attracting the right types of people into the DMS and into our actual CTA right and so even though the copy needs Improvement we were getting the right people and our audience was the right right type of audience okay now stories are an anomaly uh they're totally different than any other piece of content um so you don't have a lot of the other metrics let's look at how we could improve that post if we wanted to grow our audience we probably would have written a stronger promise out of the CTA to share the story as opposed to sending a DM or at a call to conversation CTA where it's going through and they're leaving reply starting a DM something like that uh where we're actually sparking a conversation now if we wanted to improve our pipeline we would go through and write a stronger or more resident CTA we create a better cell script um or you know go through and just change the copy right now let's look at a carousel post this one was again to generate Pipeline and here you can see uh I have the CTA here but I just want to show you the actual post performance so it got 6,100 likes 304 comments 4 2 200 shares and 7,200 saves this is crazy whenever we look at the actual analytics behind this um the CTA is pretty simple it literally just says I help family set up automated Financial systems so they can focus on their careers and family rather than money if you want help setting one up just DM me Jordans uh and make must make over 100 Grand a year now one really important thing to note with specific CTA keywords if you want a separate keyword for every single post that way you can attribute the revenue to each of those posts right and so this is really important no matter what platform you want you want to have separate tracking for each piece of content so you can see which piece of content is actually driving the most revenue for your business so you can double down on that okay now here you can see we got over 181 actual actions uh so inside of many chat you can do comments and you can do DMS uh so we did both of those we got 181 CTA actions now the leading indicators it got 6,100 likes so we got a 4% Comon to like ratio uh which is not bad but it just means that the post wasn't actually supposed to drive social conversations right what it was supposed to do is build trust Authority and drive pipeline so we can see here we got a 69% share toik ratio which means that this post was socially valuable and our our audience is um High income earners uh that aren't yet wealthy or aren't yet Rich um and so this is actually really good because they're probably sharing it with their spouse right now from there we also have a save to like ratio our save to like ratio was 118% you might be thinking how are there more people that saved it than liked it well if you think about it if something's valuable to you you're probably not going to like it you're probably going to just save it right you're probably going to bookmark it so this means that this post was personally valuable to the audience meaning it was very resonant and also it was something that they're going to come back to which means we're positioning my client as an Authority and we had a reach to follower ratio of about 43% his following as of the time of this recording was 4 89,500 of it was his followers 26% was non- followers that's because a lot of it was actually shared but all in all really really good performance um and we were reactivating a large per uh percentage of our audience now the lacking indicators are really interesting our CDA actions we had 181 our reach was 24,73011 to. 3% feed posts generally are going to have a much lower uh reach to CTA action ratio um just because most of the time people aren't in a buying decision or aren't in a buying mood whenever they just see content in the feed right they're typically in passive mod mode but that also tells us we need a stronger CTA uh that is more relevant to the post click through rate not applicable because we weren't sending them to a funnel we were just doing DM appointment setting op and rate same thing but our mqls to CTA actions we got 16 mqls from 181 CTA actions which mean we only had an 8% efficiency rate that there's lot of reasons that that could be it could be that we need to improve our point and setting script for that specific angle it could be that we needed to better qualify people inside of the CTA right there's a lot of reasons that this is 8% um so we could go through and we can actually now that we have this data once you have a baseline for your actual conf performance you can go through and you can start tweaking variables okay now to improve it if we wanted to grow our audience we could have write written a stronger promise we could have added a CTA to share the post or add of the call to conversation to actually have conversations in the comments if we wanted to improve our pipeline we could written a stronger more compelling CTA with our specific ICP and we could have added a call to conversation instead of the DMS for like free coaching or what have you right so now that we've talked about the leading indicators the lagging indicators it takes a lot of time to get that data so how do you actually automate it well when I first got started I was disappointed with most scheduling tools Analytics because they only showed the tip of the iceberg things like likes comments follows and saves and it was really only surface level stuff that you could already see inside of each platform whether it's Instagram Twitter Facebook you you name it right and they didn't show any of the advanced insights that I needed like the leading and lagging indicators that I just showed you and so I rolled up my sleeves and I decided to manually track all of it now from there because it sucked to do every day I hired a virtual assistant to handle the daily reporting and it worked for a while but there are a few problems the first is that it wasn't scalable so the more clients that I had the more Vaas that I had to hire it also wasn't super profitable and it was really expensive because I had to basically pay a full-time virtual assistant to do this for me and that was like 700 bucks a month and it was really inconsistent because power goes out because you know they get sick they have family stuff go on and so it wasn't really reliable but also sometimes they just got the numbers wrong and they did the wrong calculations so it's really inconsistent and honestly like it was not really ideal for maximum growth so I knew I needed the better way and I built my own system one that automatically scrapes analyzes and delivers insights all inside of my clickup because that that's where I really manage all my clients that's where I manage all my content um and that allowed me to have no more data silos no more guesswork just pure actionable intelligence at my fingers temps 24/7 now here's how I did it and you can too it all starts with four components the first is the trigger of the automation the second is the scraping of the data the third is the analyzing of that data and then from there the fourth is storing of that data right now the automation is triggered whenever a post changes from the posted status in clickup and you can see this here it goes from posted and it is a content type this is specifically for Instagram carousels it calls a web hook this web hook goes to active pieces which then sends it to task magic and inside of task magic it's going through and it's scraping it's going to the post link it's scraping the caption it's clicking on view insights then from there it's waiting a minute so it loads and then from there it scrapes the insights right then I send it to active pieces you can do the same with task task magic has a built-in apps thing so you could do the same thing inside of this I just found active pieces to be a little bit more reliable uh but you could do it inside of zapier you could do it inside of make you could do it inside of connectify if you wanted to uh but then from there I'm going in first I'm seeing if inside of it if it actually found the insights if it didn't find the insights that tells me task Magic's automation is broken and it sends an error alert to my team so we can go through and we can actually fix that in automation if it did find the actual insights it gets the current date it takes the analysis or the data and it turns it into a data format then from there it writes a comment um it extracts that data so we can then go and update all of the custom Fields so it updates those custom Fields inside of clickup then it goes through finishes updating those custom fields and it adds a comment and this comment is basically just saying hey this is what was the actual reach was at this specific time for the specific post and then from there at the end depending on the task status if it's posted still it'll keep going so it'll delay for 24 hours and then send the HTTP request to task magic to go through and actually do that process over again um and if it if it isn't posted anymore and it's you know complete after 30 days then we go ahead and we move it to true and it'll just stop the automation so we're not wasting money or time now that stores the live tracking data in clickup you can see it updates all of the custom Fields here right and documents the historical tracking as a comment because you want to be able to see from day to day what the performance is right so here you can see it tracks the date the reach the follower reach uh like what percentage is follower Impressions versus non-f follower Impressions the home Impressions explore Impressions profile Impressions other Impressions likes comments shares saves profile visits follows all that jazzz a historical timeline and if post leak wasn't provided it sends my team a notification so they can update it so you can see that here it says Hey the post wasn't post link wasn't provided for this post go through and update the post Le custom field and then rechange the status to fix it and it assigns it to my assistant then from there if the automation breaks for some reason it sends my team a notification so they can troubleshoot it and restart it I have an entire sop about troubleshooting it uh but you can see here hey no insights were found for this post go through and review the Kel analytics scraper to ensure it's properly scraping the insights then change the task status to you post it again to restart the automation again this automatically assigns it to my team so they can go through they can do this they can sort it out and the content analysis is not bottlenecked around me now now that you have all the content analytics it's time to improve your content based on that data I really recommend setting a recurring task for a performance review I recommend two we Sprints where you're going through letting the content run for 2 weeks you're analyzing it making decisions in accordance with that um you can do it week bi-weekly or monthly I personally do basically every two weeks I analyze and then at the end of the month I do a full retrospect then from there you adjust your content plan and your strategies based on the insights that you find now a couple of bonus tips set up alerts for high performing posts and act fast to capitalize on its success so if a piece of content worked really really well on Instagram carousels you want to try creating a reals version of it you want to try creating a you know post for LinkedIn for YouTube right so you can act on that success very quickly the second thing is you want to create alerts for broken automations you don't just want to waste automation credits cuz those do add up over time um and I think if I go to my active pieces account for just one client I've already probably used like um it just reset but I think I used last month um maybe like 10,000 20,000 tasks so it does add up um but I really recommend active pieces great tool those recommended tools again are active pieces that's kind of the the version of or an alternative version of zapier or make uh it's open source so you can get a lot of things that zappier and make don't have and then I also recommend task magic that's for like the browser automation the scraping uh if you want to know what those are you can just go to their sites active pieces.com and task magic.com both really really good tools I recommend you get them for task magic specifically um I also recommend getting Cloud hours so it can run on the cloud as opposed to just on your computer uh the desktop version is good but I don't want to have my automations in my business bottleneck around me having internet connection my computer being online so I really recommend getting the cloud versions as well um now that we've talked about the analytics the tracking all that stuff we need to go through and do The Insider tricks to blowing up your brand and business really really fast even if you have no followers in ad spend okay now the first thing here is actually just be worthy of following like whenever I started creating content I wanted to go and build an authority I wanted to be somebody worthy of following but I was young I was like 22 and I didn't know what the [ __ ] I was doing I didn't have any evidence that I was worthy of following and so a lot of people try to fake it until they make it that's probably one of the worst things that you can do because like you you're literally lying to people right and the best thing that you can do is actually be worthy of following like the reason why Alex or mosy blew up in less than you know 24 months from a million followers to like or from zero followers to over a million is because he was actually worthy of following he actually built a $100 million business right so to do that it's not about tricks or hacks it's about substance and that's the thing that most people get wrong so to build that substance you want to go and do cool [ __ ] like do things worthy of recognition you also want to know your stuff so don't talk about things that you don't know have unique insight from that experience the things that you've done and always give never take that's how you be worthy of falling okay now you can also go deeper than everyone else in your Niche you can provide actionable advice not just Theory CU most people they talk in you know high level stuff they don't actually talk about actionable advice kind of like this video um you also want to respond to comments and engage with their audience as much as you can and as a general rule of thumb if you think you're giving too much you're on the right track okay now let's talk about deep networking this is probably the highest leverage thing that you can do um and it's the fastest way to build your brand very very quickly now the goal of this is to build relationships with people that already have your audience okay and to do this you're going to want to add value to them and I don't mean like in a fufo way I mean like genuinely actually add value to them now there are two ways to add value the first is to add value to their customers and the second is add value to them personally as individuals now to start the relationship go wherever they get the fewest messages most of these people that have big audiences get a ton of DMS so you don't want to compete in that Marketplace instead I really recommend going and doing cold email this is how I worked with Prince Evan carmichel Sam backd uh a bunch of other people that I can't actually name because cold email and actual like email inboxes are much less saturated than DM inboxes okay so let's see this in action um here you can see Jack Roberts he's got about 32,000 subscribers at the time of this recording he has a school Community with over, 1600 members um and I emailed him and literally in less than a day I got a response now here's a very very proven framework for actual cold email to deep network with these people the first thing is the subject line which is supposed to peque their curiosity then you're going to mention a recent piece of content which means that you shows that you're engaged and you actually know who they are then you want to complement them with with an Insight so offer thoughtful feedback or perspective and then from there you're going to use a transition sentence to bridge to your value offer you're going to give them proof that you're worthy of talking to you're going to offer value so propose something either beneficial to them or Their audience and then finally a call to conversation okay so invite further discussion now here's the exact cold email that I used to reach out to Jack the subject line was AI appointment seter you notice how there's no caps inside of the actual um the subject line we don't want this to seem like it's a sales email right you can also see I'm very using very colloquial and Casual language um and so I say yoyo just saw your AI appointments at our video I abbreviated appointment I didn't capitalize AI yoyo um vid I shortened as opposed to video uh then from there I gave him a compliment such a baller no code SAS automation transition sentence I think it'd be cool if we did a collab proof I did all the prompts for clickup lavender and more I've overseen $400,000 of AI token spent to date and I've taught over 3,000 people Advanced prompt engineering so you can see I've done three things there I've done a basically the rule of thirds which is where you add if you're going to say something more than once you're going to say it three times so I have three talking points to prove that I'm worthy of talking to and I'm actually on his same level right then from there I offer value or say hey I think it'd be cool to do free Advanced prompting workshops for your audience and give your community all my free prompting resources or all my prompting resources for free drop proof above so you know I'm not full of BS and from there I told him let me know what he thinks you see I'm not saying hey let's go and do this I'm not saying hey let's book a call I'm just saying hey let me know what you think his response was hey thank you for the kind words let's talk and he sent me his WhatsApp right now nurturing the relationship we're going to talk about how that relationship kind of evolved over time but let's talk about nurturing first the prin is that you just want to give consistently right you want to aim for about 3 to 6 months of regular value adding uh share their content add value to them add value to their business provide insights or resources just the more that you can give the better especially if it takes your time and if it takes your money that is the highest perceived effort and the highest perceived generosity like if you just give money if you just give resources that don't don't take any time or don't take any extra money uh for you to actually uh go through and give it's lower preced value right the next thing that you want to do is just be patient wait for them to offer to help you back don't rush to ask for favors and when you do ask for something limit the requests to content promotion or collaborations only do not ask for money and make sure that whatever you ask for is mutually beneficial to them okay now some key principles here are again really focus on quality relationships over quantity you don't need to befriend a million people because realistically you're not going to have time like to do this right you really only have time to do it for 5 to 10 people Max so you want to be very very targeted with the types of people that you're going after and the audience sizes that they have then you want to focus on long-term relationships things that you can grow with them over time you always want to lead with value and the fourth thing is you want to make your value promise Ultra specific and relevant to them if we go back to the example of I called email to jack it was Ultra specific to his actual audience his audience is AI automations so I talked about all my AI skills I talked about going and giving prompting which is like the foundation of AI um and it was Ultra specific to his business I couldn't send this email to anybody else and that's the goal it needs to be hyper tailored to just that person okay now remember networking is a marathon not a Sprint you're not just going to do this in a couple of days it's literally going to take weeks for you to nail okay so to do that you're going to need to build genuine connections and if you do that the rewards will naturally follow now a couple of angles for adding value do paid work for free this is probably the best one uh so go through and create custom courses create resources for them uh do done for you work if you want to uh make something custom for Their audience you can also do guest podcasting we see this all the time with Alex sh Moi it's always going on other people's podcasts and adding value to them and Their audience uh and you can also invite them to be a guest on your podcast now examples of how my relationship with Jack evolved over time first he responded to my cold email right then from there he sent me his WhatsApp and we literally had a call um I actually missed his first call so I had to follow up but then we had a call on WhatsApp it was maybe like 30 minutes then I gave a presentation in his community that was an hourong presentation then whenever he actually flew to Vegas he was he's from the UK um so he was in Vegas for the school games he had just won that and so I flew to Vegas is from Florida and I treated his team to indoor skydiving like I covered the cost also we went out to dinner I covered the cost of that you can see him and his team over here me and my team here um and then from there after that after I paid for all that like I at this point I'm like $2 or $3,000 in in the the hole on this relationship not to mention I've also spent probably I don't know 80 hours making these presentations for his community I did another one and I did this all at my own expense like I didn't ask for any money I haven't asked for anything in return even to this date um and this is what true deep networking looks like like it's all about giving because you want to give not because you want to take and there's a quote by Alex josi that I really like where he says people are inherently good at sniffing out intention and so if you're going and you're giving and you like you can tell that you're just trying to get something out of it people are going to pick up on that so you want to give because you want to give not because you want to take not because you want to get right now that is how you do the organic side if you have no budget if you do have budget you can do paid promotion and it's good but honestly it should be your last resort because paid growth can skew your content data like if you're paying for shout outs or you're paying for ads it can actually make you think your content is better than it is and so I really recommend wait until you have 10,000 followers before doing any paid shoutouts any paid engagement uh then from there if you want to do paid promo you can now there's one type which is pay to influence their shout outs and this is what a lot of people do and it's really good because it borrows trusts uh from the pages that you're actually buying the shout outs from but it can be a little bit tricky right the pros of it is that it leverages existing trust you can be hyper targeted and it feels authentic but the cons is that it can be pretty expensive anywhere from $100 to $200 per post the results can vary widely depending on the audience and your resonance with that audience and you have to be very very careful with who you actually going to partner with now here's how you nail them just be targeted with your influencers make sure that they actually have the audience that you're looking for start with small micro influencers like 10,000 to up to 100,000 followers and then from there set clear expectations and keep them say hey you're going to post this piece of content on this day at this time and then you hold them accountable to it and then from there you want to track all of your data uh the total number of of dollars per follow from each shoutout generally speaking you want to get about 30 cents per follower anything below that is exceptional for example I did a a shout out on a women's page for one of my clients uh and we got I think it was like 4 cents per follow which is amazing right so if we spend let's say $5,000 um divided by 4 cents that's 125,000 followers right roughly give or take right so all of that to say you can really grow a big audience using paid shoutouts now the second type is paid out ad just about every platform now has paid ads for followers and this actually started with LinkedIn then Twitter did it then Facebook did it uh and this is where you run ads to your existing content it's really best if you use it to promote your highest performing posts uh it's great if you have budget but really it's not necessary if you create good content the pro is that it's highly scalable and it's super reliable you're not going to have finicky you know people that are are taking your money but not actually posting the content you can also be pretty precise with your targeting and it's easy to track and optimize cu the data is right there and it's all done for you basically now it can really drain your budget if you're not properly managing it and you're not looking at the actual data every day it also requires constant optimization and it might attract less engaged followers if you're not doing your targeting right now to nail paid ads you really just want to set a clear budget uh set your ideal cost per follower and how much you want to allocate across the platforms generally 30 to 60 cents per followers is good in enough um and you want to track engagement conversations conversions and brand sentiment and then just always be testing always be trying new creatives always be trying new pieces of content the more you test the more you're going to win now remember paid promotion is a tool not a strategy you do not want to become reliant on paid shout outs and paid ads to get exposure to your content uh because at the end of the day if you do that it's it's not setting you up for Success because then you're always going to have to spend money right so I recommend again try to do as much as you can organically try to do as much as you can through you know actually being worthy going through and doing deep networking and creating good content and if you want to use paid ads or paid shoutouts to boost your content go for it but do not use it to replace organic efforts okay so that is it for this presentation next up what I really want you to do go into the description of this video you're going to find the link to the clickup doc you're going to find links to all the tools that I mentioned uh the free tools the prompts all that stuff you're going to get access to all of it for free there's not going to be an opt-in or anything like that literally just go to the website you'll get all this stuff for free if you have any questions concerns you can drop them in the comments down below if you want more high value applicable information like this kind of mini course that I just did just subscribe to me on YouTube follow me on Instagram those are the two channels that I'm going to be most active on in the coming months uh but other than that I hope you have an amazing rest of your day shot with you soon cheers