I don't ask if it'll go viral I can figure out how to make it viral that is an absurd thing to say that's Jenny Hoyos an 18-year-old YouTuber who is absolutely crushing shorts she's done over 600 million views in the past year alone averaging 10 million views per video how does she do it I have analyzed thousands of shorts I've analyzed all of Mr B shorts all of Ryan Tran's shorts and what I found was in this episode you'll learn how to make anything go viral I think you can make a video about anything it's just adding and how to create the perfect short every second counts on a short like every single second whatever you say you're going to do you end it right after you do it the differen is in short form content platforms short form content is not the same across platforms I noticed that YouTube likes and a hot take you might not be expecting retention doesn't matter as much as people think it does you said this kind of aside you said well I can make anything go viral like if the idea is good I can make I can make it go viral which is an absurd thing to say and I want to hear what that means to you how do you how do you make anything go viral it's just adding story and a Twist especially with shorts since like no one's actually having to click on your video I think you can make a video about anything you can make video about paint drwing and you can make it entertaining if there's a story around it and if the viewer is invested what are your favorite ways to get people invested how do you how do you make a story that people care about I think my content is very personality based I'd say so for me making it personal makes them invested I'll give you an example I actually did this in a long form in the video I cooked for strangers to make money okay very Baseline why should they care well my kitchen is broken and I want to raise money for it by cooking and making money you know it's it's ironic like I'm my kitchen's broken so in order to fix it I have to cook to make money so I think that's what makes people invested having like some sort of personal why or goal and irony too is pretty funny I like that I like that irony ju to position Jenny's the hero of the story exactly what makes a good short when I think of good it's very subjective so there's no direct definition as to what makes a good short because everyone has different taste but I can say what makes a good short to me okay let's hear that to me a good short is one that has a strong hook the way I like to explain it is if it could be used as a title in thumbnail on a long form and like it will still get clicks then it'll work for a short you know so the hook needs to be very visual you need to understand it without even listening to it and it needs to be so simple like so simply said like you said explain to a 5-year-old so I think that's one of the key things and then also just a story that just you know pushes you through and not only do you watch to the end but you re-watch it again so that's what makes a good short to me let's say that you are planning or want to create a new video how do you start thinking about hooks or how do you generate hooks it's it's very funny because I like to I like to see shorts like as like even though I don't do that many long forms I like to see shorts as if I'm making like a long form so like I will sketch like almost as if it's tied on thumbnails so like I have my iPad and I draw like what would I visually want it to look like what are different ways if I was to put it together what would that look like so when I'm making a hook I just like keep drawing and sketching or like even just imagining until something just clicks so the first thing is the visual easily the first thing is the visual and then I figure out how I'm going to accompany that Visual and what I'm saying I try to make it as concise as possible and I'll put it in a readability Checker and then make sure that it's actually like understandable to at least like fifth grad or under H what's what's the readability Checker that you use uh I don't I don't know I don't pay for it it's readability formulas. comom is the one I use and you want to be fifth grade or under fifth grade or under yeah have you have you played around with things that are uh older quote unquote than that and seeing that that's the level that it should be at or how did you arrive at fifth grade yeah so I have analyzed thousands of shorts as you may know so I've like scraped you know the scripts of a bunch of shorts and I've put it in this readability Checker and I've noticed that the most popular shorts especially Mr Beast you know Mr Beast is one of the best shorts creators and his is like in first grade level so I just basically like after scraping everything that's when I realized like fifth grade and under is like about the range you want to be at yeah I think yeah that's a simply foot yeah how did you land on fifth grade was that the average of all of these I'm not going to lie the readability can sometimes be off but it was um it was just like at a range cuz I I believe like like air for example is like slightly higher I don't know the exact number in the top of my head but I I just noticed that like a good in between as fifth grade but I will say the problem with the readability is especially like with content like mine you can change the readability from fifth grade to like eighth grade by simply using the word business which is why I try to avoid things like that or if you use the word Finance or if you use like for example profit instead of saying profit I just explain the definition of profit every time I talk about it not know this about you I did not know that you analyzed thousands of shorts by scraping the titles and the transcripts can you tell me more about that yeah so it's so funny because like basically the way I do it is you know when you go on to YouTube and you open up a short it sends you like even on desktop it sends you to like this shorts page or whatever but if you change the url to like watch question mark V equals then the URL then it will send you to like the actual YouTube page and then you can just click transcript copy and paste that transcript and then I just check the readability but I also like check other things you know I just analyze why these shorts are working so interesting so interesting I I would love to hear anything else that comes to mind as you were looking at all this that started to help you pull together your own short strategy because I did not realize that you had done all this research and pulled all this together this gets me very very excited as the Creator Science Guy I am super excited about this this research yes so I've also like deeply analyzed all of my videos and I think that's where you learn the most everyone has different audiences so what works for Mr Beast might not work for me right so what I did is like I did my own little experiment like when I knew I wanted to get into shorts I told myself I was going to upload every day for as long as possible and I think I only got like a week or two in it didn't it I didn't I didn't get that far but the goal was essentially to upload as much as possible quantity is what what makes quality when I was doing that quantity I would analyze my retention graph and this is just like one example I'll just pull out for you so there was one video after 5 days I got I think it was like 50,000 views in 5 days right which I on average I usually get like a million so I was not happy with the performance and I pulled up the retention graph and I noticed on the last second it was a huge dip it was 70% 1 second later it was 45% like a 20 25% drop in 1 second and the retention was 83% so what I did was I went to YouTube Studio I trimmed off that one second YouTube removed this feature by the way YouTube please bring it back but just by removing that one second at the end it went from 83% to 88% and the video went flying and that that's why like every second counts on a short like every single second because when you think about it let's say you have a 30second short right if you lose 1 second that's already 9 97% that's three percentages you know if you have lose two seconds that's 6% so when you think about it un sure it's like you're not just losing one second you're losing double or even triple because that one second accumulates to two or 3% of the video the takeway here I believe is that you really want in a short high retention of course we want High retention and everything but I've heard some people talk about you really want people to sometimes Loop and watch even into a repeat of the thing is that true yes yes and I'll explain why the average scroll through rate which is basically like on YouTube shorts you can see what percentage who like what percentage of people viewed versus swiped away and I like to call it scroll through rate but the average scroll through rate is like 70% you want to get that as high as possible my personal scroll through rate is like 85% so my average scroll through rate is 85% but my average retention is 90 85% if only 85% of people are watching it how does the retention subtly get to 95% it's because they're rewatching it so to have that like 90 plus perc retention which is like in my opinion the bare minimum like for a short uh blow up you need them to watch it again so 90% is your benchmark that's what you're looking for for retention for something that will have the the virality and reach that you're accustomed to at this point for the most part yes I will say it depends on the amount of Impressions because my videos average like 95% retention but we're talking like that's on 10 million views so that's like it's very difficult to do right so yeah okay so you mentioned that with the hooks you think about the visual nature of it are you talking about the first frame of the actual video yes I'm talking about the first frame I don't know how many shorts you've seen so I'll trying to explain it I I've seen more than one but less than you so let's let's assume on yeah so I have this series where I remake fast food items for a dollar instead of like showing my face I show the location I show the front of the location because obviously like more people know the fast food location than they know me the easiest way to describe like the video just visually is by showing the fast food item in front of the location so usually it's so funny I would have the logo in the middle and then I'll put the food item here and then right in the middle I'll put like $1 burrito $1 sandwich $1 Burger so then it's like you perfectly see it it's always perfectly aligned and it really helps for bability too because it's actually a playlist and I get a lot of views from people like just like watching it down and they they just know it's me every time they see that framing so interesting was this all trial and error or did you model this this style of of Framing and hook off of anyone in particular it's definitely like pry and error at first I started by I guess you can say stealing like stealing like an artist cuz that's how to me I I believe that's how you learn sure you obviously want to find your own style but I started by like copying other people's Hooks and then I was looking at like Which percentage is the highest so I it sounds so funny so like a a strategy a technique is like what would it sound like if this YouTuber made this video and then I would make a bunch of hooks depending on that so I'll have like a list of like the big 10 and then I'll just like you know have a bunch of different hooks pick which one's my favorite see the percentage and then assess what's the best hook then I made my own twist into it after quick break Jenny walks me through her process for coming up with great ideas so stick around we'll be right back if you know me you know how much I believe in memberships my membership is the core of my business 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for generating a sustainable income stream for professional creators to try you screen click the link in the description and let them know that Jay sent you what would you say is your proportion of like video ideas to videos you actually create oh gosh well I have like right now in a Google doc I have a list of a thousand ideas crazy and I'm only doing 10 crazy so so these are Depends these are a thousand ideas not a thousand hooks a thousand different video ideas that could each have multiple different hooks within them yes it's it's it's crazy yeah where do they come from how do you generate that many ideas okay there's a lot of ways so one way is I just watch YouTube and then see what I personally you know like want to recreate and like twist or it's like what video do I want to watch or um as funny as it sounds I also use ai ai has some pretty good ideas but the best ideas at least for me personally they come from just living it and then thinking this is a video idea so let me explain that so one of my most popular videos is me making a garden as funny as it sounds because that sounds like it would get no views yet it has like I think it has like 30 million views like so that's a ton there's so many ideas where something like this happened one day I was eating Ratatouille because it's like one of my favorite foods right and I'm like I can't believe like it costs $20 to cook and I'm like but can't I just make a garden and then have unlimited Ratatouille for like five bucks and I'm like oh my gosh that's a video idea so I'm like now I got to make a garden and then I'm going to grow vegetables to have infinite Ratatouille because it's my favorite food so like that's where the story came from or like another time my grandma it was so funny she got like like I think it was like laundry detergent in the mail or whatever like free laundry detergent and I'm like how'd you get free laundry detergent that's like 30 bucks and she was like oh I called the company and I complained to them I told them that they suck and they sent me free laundry detergent and I'm like that's a video I got to do that so it's like you know just things that I live and then I'm like that needs to be a video those are my best ideas so how do you go from a thousand ideas to narrow it down to 10 what is the deciding factor of which videos make the cut yeah so I would say I narrow it I narrow it down to like like let's say we have 100 because 100's like an easier number to work with so let's say we have 100 ideas I'll narrow it down to like 25 25 to 50 that's usually just based on like the first thing I ask myself is do I want to make it I don't ask if it'll go viral I can figure out how to make it viral if I really want to make it so first I tell myself do I actually want to make this is this actually logistically possible and then it's like is the hook good is the mechanism good are people going to rewatch this then that's when I look at like where's the virality aspect in this then I'll bring it down to 25 then from there I'll send it to um my video editor who's also like he's just like he's really involved in the channel so he's not just a video editor he's also like a strategist cuz you know he's he he knows a lot about YouTube and um I'll send it to him and he'll bring my 25 to like 10 and he'll basically he'll go in and tell me like even further if it actually seems viral if he thinks it's sharable but for him like he's really good at telling if if a concept is simple yet complex if that makes sense M mhm you mentioned a word a second ago you said is the mechanism good what do you mean by mechanism if they're going to be pushed to the end so like a good example is Mr Beast the red circle like is it like last Le Circle wins $500,000 the mechanism is the circle is constantly closing so the viewer is watching till the end so if if it was just like the circle wasn't closing I don't know if anyone watch to the end they'll just skip to the end probably interesting what are some of the mechanisms that you've used I think this is the easiest one that anyone can apply it's basically saying there's three steps or there's three things we need to to do cuz it's very easy to follow and you just showed the list of three so now the viewer knows that oh we're getting closer to the video like they actually have a good expectation which is probably one of the biggest things I think that's I think that's why my videos like go viral it's because people have a good expectation of what they're going to watch and what's actually going to be at the end so when it comes to expectations if you set expectations do you find that then the the next step is completely following through on those expectations or do you try to like subvert expectations for an element of surprise or something I try to follow those expectations but then have a twist for example I gave my mom a $5 Mother's Day gift the hook was my mom's Never Had A Mother's Day gift so I'm going to change that and buy her the best present with $5 it was it was the why making them car in the hook my mom's Never Had A Mother's Day gift so I'm going to change that then the expectation is so I'm going to surprise her with a gift for $5 on screen I'm showing me giving her the gift but you're going to see that till the end so it's like it's the the cold open and then we cut to the video so the expectation is by the end of the video you're going to see me give her a gift so then I follow through make the gift and then I surprise her now I gave them the expectation I closed the loop that I'm going to surprise her with this gift but the twist was she ended up dropping the gift it broke and then she's like you're the best daughter I've ever had I'm like I I'm your only one video ends so it's like yeah I I gave that expectation that I'm GNA gift her and then we just Twisted it at the end how long would you say on average your shorts are oh I know exactly the answer because I've done the analysis okay what's the answer it's it's exactly 34 seconds because my most popular videos are exactly that length so I try to make it exactly that length that was going to be my next question was to say do is that now your your benchmark for what you're looking for in a video 34 seconds yes so yes everyone's is different everyone got to analyze it like for their their own channel and I think I've seen well I was in uh I was in Patty Galler's accelerator and he showed some research that he had done to show like depending on your short length this is the bar for retention you should be shooting for so I'm guessing that 90% retention is also related to the average total length of your videos whereas if it shorter maybe you need retention to be higher to achieve the same virality exactly yes correct so for me for my personal Channel like I said like there's no specific number I think everyone just has to check out their analytics but for me I noticed if a short is less than 30 seconds it needs to it has to have over 100% retention or else it's not going to take off so that's why I like to make it slightly longer but too long is too long for my audience since I do have a very young audience if you know that you want your videos to be about 34 seconds I'm thinking if it's 34 seconds and you know that you want your last second retention to be really high it seems like the payoff is like literally the last second so now we got 34 33 seconds to work with you probably know how long your hook generally is so maybe that's you know 3 seconds or 5 seconds and you have this remainder of 28 to 30 seconds in the middle do you break that down into specific pieces of the mechanism or is that just kind of whatever happens in the edit yeah so it's usually whatever happens in the edit but what I do check is before I film the video I will do a rough script even if it's not even what happens in the video like I'll just roughly you know do it and I can just change it later and from there I'll have a sense of how long it is just from the word count but I don't necessarily force it I just let it free flow like you said in the edit but I do have a rough idea of the word count and my Hooks and foreshadow I always do that in every video I do a hook and then I foreshadow which is two lines and that is usually 3 seconds or less and foreshadow you're saying that in that's in the voiceover because I know you mentioned like that the example of your your mom's gift when you see her grab the package that's foreshadowing away but that's completely visual you're saying you dedicate some spoken time to foreshadowing as well yes I always have spoken time to foreshadowing it like it doesn't matter what video idea it is like like like let me just pull up like a random idea like I'm going to the beach right and then it's like why would someone watch so that's the hook I'm going to the beach and what's the foreshadow I'm going to the beach and I'm going to surprise someone with $100 at the end of the video it could literally be with anything it just needs to have some sort of expectation I want to keep going down this the structure Rabbit Hole a little bit more because I keep finding new layers like I didn't know foreshadowing as part of your structure so is there anything that comes after the hook and foreshadowing that is a structural part of every video yes there actually is so it will usually be hook which is really short then I'll for Shadle what's going to be at the end then I have to smoothly transition so I used to have like a lot of breaks cuz you want to give people time to breathe right because you don't want to be like I'm going to be doing this and this and this and this the video's over I didn't like they they're not going to understand anything so you want a pacing break without the pacing actually breaking let me explain what I mean by that this I did this in my recent video so it was like McDonald's banned this item hook so I'm going to make it at home then convince them to put it back on the menu That's the foreshadow and then at first I wrote let's get started but that breaks pace so instead of saying let's get started I said so I cooked illegally that that just flows better so I I don't want to give like because I already gave like two crucial pieces of detail so if I give any more detail they're just going to forget about that like premacy recency if you I can get into that so it's like they're going to forget what I just said so we need a pacing break without the pacing actually breaking if that Mak sense yeah totally okay let's keep going down this this Trail is there is there more structural pieces past the transition usually it's just like problem solution or but therefore storytelling okay tell me more about but therefore storytelling basically but therefore but therefore storytelling simply put is just lots of change in the story so a story stories can't be stories without change for example I went on a walk then it started raining then I went back home it was much more boring than if it was like I went on a walk but it started raining therefore I started running back home and I I it was raining all over me but good thing I had a handy umbrella while I was on my way back therefore I got home like it's the exact same story but it just sounds so much more intriguing when you have like but and or but there for I'm so glad that you're able to like whip up these examples on the Fly this is must be very stressful the the spots I'm putting you on but you're just like I got it yeah so if I'm thinking from an order of operation standpoint I'm I'm making some assumptions I'm realizing and I want to make sure I'm correct in them it sounds like you have ideas first then you narrow that down to a small number of ideas and ultimately a video that you say yes this idea my editor and I have decided is a good one uh you come up with versions of the hook and then it seems like you you start recording and after recording you start editing and then after editing comes the transcript for the voiceover did I get that right you were close you were close like you said ideas then I find that one idea then I'll write my hook then I'll write the last line so I always know the last line when I'm going to film then I'll go back and then after the hook I figure out how I'm going to foreshadow that I I will always have the hook for so I always have two lines so it' be like hook foreshadow and um but in between it would be like it depends on the video sometimes it will be a rough script like we were saying so I can have that structure in mind or it will just be bullet points of things I want to touch on while I'm filming then I will film once I filmed I will revisit the script again revise it finalize it then it goes in edit how do you write the last line without knowing what comes out in the filming it's You' like leave it in blank so it would be like for example if I'm surprising someone with a gift the last line would be then like it's so simple then I surprise my mom and and then blank it's usually reaction just to have a general idea yes yeah exactly yes okay I was watching your videos this morning and I I was like really I I took note of the fact that they all end very abruptly but like not in a way where I'm like what happened it's it's like it's pleasing but it is abrupt and we already talked about how you you kind of learned this and you trimed it off but it is like and I surprised my mom and you know and then and then her reaction and then end you mentioned a moment ago that the age of your audience is typically a little bit younger how much do you think about who the audience is when you think of ideas you know because in my world to step back a second in my world a lot of times folks have like a very specific Avatar that they're creating for who's trying to achieve some sort of specific goal I don't think that's the same in more of the entertainment space so I love to hear to what level of detail you think about an audience member in your mind yeah that's everything Avatar is everything so for me I will think of like specific people so I will think of like me when I was younger I'll think about like the these are my favorites to think about by the way my my nieces are 10 years old 10 I have two nieces that are seven and 10 and they just moved to America last year so they barely understand English and that's that's who I want to speak to it's it's very tough because they might not be interested in the topic but if I can make them interested and especially if it makes sense to them as non-english speakers then it's probably really good so that's the way I see it it's not necessarily thinking of like their their dreams their desires but more so how can you speak to them I just it just I don't know if that makes sense cuz it's like it's it's different it it makes sense it's interesting for me to hear because I just don't speak to folks on the more entertainment side of the Creator world as often so actually I'm just coming at it from Natural Curiosity to hear how you do think about it I would imagine at the level of views you're getting tens of Millions on these on these videos it's a broad spectrum of people who are looking at this so who do you who do you choose as the core of yes people outside of this type of person maybe it's my nieces will watch this but I'm making it for this person in particular I didn't know if you had that specificity or not like I said I do and I don't so it's in the sense of like I it's mainly like my younger self which is like kind of weird because I can't actually my younger self can't actually watch it but that's like the way I think of it if that makes sense yeah for sure for sure can we talk a little bit about Instagram reals and Tik Tok and how you think about those because a lot of times people think short form vertical video same everywhere choose wherever you're leading and then just post it to all three and it's clear that your your YouTube is is much bigger than the other two platforms and those other two platforms are much bigger than mine so that's not any judgment on you but I'm curious what you're hearing or what you're experiencing in terms of how this does or does not translate hey real quick before they respond I want to let you know that there are bonus Audio Only episodes of Creator science that air every Tuesday when we don't publish a video episodes like number 156 where I talk with my editor Connor about our first year on YouTube or number 37 with Oli abdal if that's interesting just search for Creator science wherever you listen to podcasts all right back to the show yeah so sh from content is not the same across platforms and I know this because I used to do very well on Tik Tok before I was doing well on YouTube In fact when I had like a thousand subscribers on YouTube I had like 70k on Tik Tok so I was doing much better and I was averaging like a million views per Tik Tok What was crazy is I remember at this at this point I was posting to all three platforms but Tik Tok was getting all the views YouTube shorts and Instagram re we're getting like none of it were you thinking about one of those platforms as like your lead platform at that time it was definitely Tik Tok so you're thinking I'm making this video for Tik Tok I'm also posting to reals and I'm also poting posting shorts correct but it wasn't edited on the Tik Tok app like it would still be filmed you know like professionally and then edited it and then posting on Tik Tok the same video that would get 1 million views on Tik Tok would get a th000 views on YouTube shorts and I was like okay let me switch a strategy because I bought banned on Tik Tok like for a short period of time I'm like let me focus on YouTube and then the opposite happened I started averaging 1 million views on YouTube and then a thousand on Tik Tok I'm like this is really strange like these platforms definitely won different content and what I found YouTube likes definitely a slower more mature you know it's a more mature audience so they want like a slower Pace more story so those would be like the 34 second t uh 34 second shorts that I'm making right now Tik Tok on the other hand did not like did not like videos over 30 seconds it liked 10 to 20 second videos that were just like dense with information not that many jokes just like you know just just scroll they were just trying to scroll as much as possible ver the Instagram reals was also slightly more mature but because they have that mute feature a lot of those videos would be very Visual and would have like subtitles in every second and would have like a lot of sharability since it's very it's it's very easy to share on Instagram how do you think about long form now is it something that you aspire to do more of how does it play into the Jenny Hoyos Universe yes the Jenny Hoyos Universe sounds like the MCU but yeah I I really want to get into long form I want to become established there basically what I did to shorts is exactly what I'm doing to long form I have been studying long forms for the past year learning as much as I can analyzing everything and now it's just time to execute so the goal is to pull off what I did on shorts on long form and then just you know upload a uh upload a good amount between them I'm never going to quit shorts it's just going to be a good balance between the two what does long form represent to you that it's a priority you know you're so good at shorts you're you're like at the top of the mountain there why is long form something that's calling to you you know I think I mean it's a lot of reasons I feel it's kind of tough saying it but I think that they simply put I don't see that much more growth for me in shorts like sure I can start averaging like 100 million views but it's like the real growth and fun is going to come from learning long form there about the journey you know it's like um it sounds so bad to say but I feel like I've already achieved my goal for like for shorts you know and it's like I I want to you know challenge myself again I just don't feel like I'm challenging myself with shorts this is a guess in short yeah no it's valid I your your reasons are your reasons they're totally valid I was I was I was wondering if it had anything to do with like is a relationship to the audience different in long form I'm sure there's more money in long form and I was wondering if those were part of the decision or if it was just a you know time to climb a new Mountain type situation I will say as ironic as it sounds money is not the reason why like when I first like started my entrepreneurship journey I was like money is everything right but then when I I started YouTube I realized like it doesn't matter how much I'm making like I'm just doing this so money like it's crazy as funny as it sounds because my content is all about money I don't even care Oh much I'm thinking funny as it sounds it's weird how it works but yeah is yeah the yeah it's just I think I think there is a better relationship with the viewer I feel like it's just it's just more it's more it's more personal you know like you guys are spending more time together for sure I think it is like a time spent situation like I feel like we really build trust as a function of time spent and the more time you spend with somebody like the more of a relationship you build relationships are built on trust curious if you think that your short audience will transition into long form or if you're thinking about you know the audience themselves the same like are these long form videos also going to be for your 10-year-old nieces it's it's a different audience you know it's really funny I want to tell this story because I thought it was absolutely hilarious and it's just going to open up like because to me it was it was huge I had a little cousin uh visit my house it was the first time I ever met her cuz she was also from another country and and she she's like 7 years old she came into my house first thing she said I'm cousins with a famous YouTuber it was so funny then the second thing she said she was like telling me how like she loves my shorts and she was like you know what you should check out I was like I was on YouTube and I noticed like they have these like horizontal videos that are like shorts but just like long and I was like crazy that's crazy that type of thing breaks my mind it's like it's like the videos where it's like we asked Jen Z to listen to and it's like insert band from my childhood here and like this is bad exactly it was one of those moments where it realized it opened it it was like that those are really two different audiences cuz there's some people who probably don't even know long forms or a thing and vice versa some people that don't even know shorts or thing then there's the people that know both so I know I'm going to get you know I'm not going to get all of my audience I have had some audience transition but yeah that's where I'm at and you think that's a is that a YouTube thing or is that an audience preference thing I think it's an audience preference thing for sure yeah I think YouTube's doing like as funny as it sounds because I feel like a lot of shorts creators like oh I feel so bad saying this because I'm not one of them but I'm calling them out like there's shorts creators who have like a million subscribers and then they don't even get like a thousand views on a long form and then they're like it's YouTube's fault yeah but like in reality it's like their fault you know like um I average like 10 million views on shorts and then on Long forms I'm averaging like 50k views you know so it's like I think they're doing a pretty good job at like transitioning them just obviously not everyone's going to transition all right last question which I love to ask people is there anything that you believe to be true and we can relate it to YouTube or shorts but you don't yet have data to support oh there's there's a couple I'm trying to think what I should I think I got a good one I'm going to say two okay there's two that are really good bonus I think sharability really matters but I haven't done enough like analysis on that yet but I'm sure I can do my own analysis it's it's very tough cuz there's a lot of factors to that that come into play because you know I could argue this video has a lot of shares that's why I blew up but then I could also just argue that the retention was high so do you really know I I don't know so that that's my hinch I think sharability really does help although I will say like one of my shorts it has like such high shares it has like what was it like the shares to view ratio it's 20% % which is extremely high that seems very high and the scroll through rate is like 92% which is insane and it's probably because the sharff are are that high and then my second hunch is that retention doesn't matter as much as people think it does say more it's very interesting because I have a lot of friends like who will send me their retention graphs or like their data their analytics and there's people like within like a similar amount of impressions as me like their retention will be so much higher than mine there's friends like they would have like a 40c short that has like 100k views and over 100% retention and I'm like oh my gosh this video is going to get like 10 million views and like it's it's not even Niche either but then it never it never does that but then for me like yeah like for me what's crazy is like you know I I've had a short before where it had like 70% retention on the first 100K views which is like really bad like really really bad for shorts and it still got like 10 million views because it was like all returning viewers you know so it's like I just have a hunch that like you know like I don't know I don't know what it is what what how they're measuring it it's just viewer satisfaction it can't it can't just be retention you know