Quiz for:
Insights on Subscription Value Creation

Question 1

What does Phil Carter suggest about payment methods?

Question 2

What are the Five Ps of Value Capture mentioned in the podcast?

Question 3

Why is it important to make paywalls visible according to the podcast?

Question 4

What is one of the main strategies Quizlet used for user acquisition?

Question 5

What are the four key aspects of the Subscription Value Loop framework as mentioned in the podcast?

Question 6

According to the Subscription Value Loop framework, what is key to creating 'Rapid' value?

Question 7

What was the purpose of Phil Carter using Conjoint Analysis in his value capture strategy?

Question 8

What kind of growth model did Quizlet develop as discussed on the podcast?

Question 9

What was Phil Carter's role at Quizlet?

Question 10

Why is it crucial to balance value creation with value capture according to Phil Carter?

Question 11

Which method does the podcast suggest is NOT the first step for price optimization?

Question 12

In Phil Carter's Value Capture framework, what role do promotions play?

Question 13

What approach did Phil Carter use to achieve product-market fit at Quizlet?

Question 14

What acquisition strategy did AllTrails leverage mentioned in the podcast?

Question 15

According to Phil Carter, what distinguishes a 'remarkable' product in the Subscription Value Loop?