Effective Link Building Strategies with AI

Nov 6, 2024

Notes on Link Building with AI

Introduction

  • Speaker: Adam Enfroy
  • Topic: Using AI and ChatGPT for link building
  • Personal experience: Over 30,000 backlinks since 2019
  • Objective: Teach beginners effective and cost-efficient content strategies

Key Areas of Focus

  1. Finding sites for outreach
  2. Conducting outreach
  3. Writing guest posts
  4. Alternative link building methods
    • HARO (Help a Reporter Out)
    • Broken link building

Personal Results

  • Demonstrated success via Ahrefs account
  • Notable backlinks from high authority sites (e.g., Shopify, GoDaddy, Forbes)
  • Domain rating grew from 0 to 75 in about a year

Importance of Link Building

  • Necessary for competitive niches
  • Even hobby blogs can benefit from some link building
  • Focus on creating high-quality content as well

Finding Sites for Outreach

  • Target brands in your niche, especially those with products you can affiliate with
  • Use AI to identify top brands
    • Example prompt: "What are the top 10 brands in the online course platform space?"
  • Tools to assist:
    • Harpa AI Chrome Extension for finding relevant sites
    • Spreadsheets: Compile a list of companies to target
  • Aim for a list of 50 companies or sites to reach out to

Collecting Contact Information

  • Find names via LinkedIn (e.g., search for "SEO Manager")
  • Use hunter.io to find email addresses based on domain
  • Consider using Apollo for more extensive outreach capabilities

Crafting Outreach Emails

  • Use ChatGPT to create email templates
  • Include a value proposition and potential incentives
    • Example: Offer to link back to their site in your guest posts
  • Personalize emails and follow up on LinkedIn if needed
  • Average response rate: Over 5% is considered good

Writing Guest Posts

  • Use AI to generate topic ideas and write content
  • Pitch three relevant topics to the site owner after approval
  • Edit AI-generated content to ensure it reflects your voice
  • Insert links strategically in the content (preferably in the first 10 paragraphs)

Alternative Link Building Strategies

  • HARO: Sign up, respond to queries, and provide expert quotes
  • Broken Link Building: Identify broken links on sites and suggest your content as a replacement
    • Use tools like Check My Links Chrome extension to find broken links

Building Relationships

  • Link building is often about relationships, not just transactions
  • Engage and exchange links with other bloggers
  • Understand that link value is based on trust and authority

Final Thoughts

  • Continuous effort in link building is crucial
  • Gather links to improve domain rating within your niche
  • Maintain a balance between producing quality content and acquiring links
  • Additional resources: Free AI prompts and masterclass available in description

Conclusion

  • Encourage viewers to like, subscribe, and engage with the content
  • Emphasize the importance of starting out in link building and scaling content effectively.