This session was Day 2 of the 100 Offer Challenge, focused on the practical steps of making multiple offers in real estate, specifically using manual and automated methods.
Attendees received a comprehensive walkthrough of offer calculation formulas for both houses and land, with live demonstrations using Freedomsoft tools.
The main goal was to prepare and generate at least 30 offers as homework using either manual calculations or automation via the Market Analyzer.
Key announcements included the importance of action over analysis, details about accessing needed tools, and reminders for Day 3’s upcoming training.
Action Items
Tonight – All Attendees: Prepare offer prices for 30 properties and mark them green in Freedomsoft, using either the manual or automated method.
Tonight – All Attendees: (If not completed) Build your list of opportunities from Day 1 and catch up on homework as needed.
Tonight – Attendees opting for automation: Purchase and add the Market Analyzer to your Freedomsoft account via provided link using your login email.
Ongoing – All Attendees: Post homework completion and progress updates in the Facebook group and encourage others.
Day 1 Recap and Foundations for Day 2
Emphasized the rule: "Make offers to make money" and the importance of massive, imperfect action.
Recapped the need for a built list of opportunities; those who haven’t completed this step should do so.
Reinforced the objective of creating consistent, daily habits for making offers.
Outlined access details for VIP and Market Analyzer tools.
Offer Calculation Methods – Houses
Two main offer calculation anchors: After Repaired Value (ARV) for flips and Gross Rents for rentals.
Manual steps for houses:
Determine ARV using comparable sales.
Deduct estimated closing, loan, holding, repair costs, and desired profit to calculate the Max Allowable Offer (MAO).
As a wholesaler, further deduct your wholesale/assignment fee from the buyer’s MAO.
Demonstrated how to average Freedomsoft's estimate and manually selected comps for ARV, then multiply by 60% to get the offer price.
Simplified formula provided: Offer = ARV Ă— 60%.
Offer Calculation Methods – Land
Hard way:
Average the three lowest similar active listings, discount by ~10-15% for quick sale, then subtract costs and desired profit.
Easy way:
Offer = Intended list price Ă— 40%.
Stressed the importance of being under 50% of list price for offers.
Reiterated flexibility: Adjust offers if unknown factors arise; contracts allow for inspection period renegotiations.
Freedomsoft Demonstrations
Manual Method (Houses & Land):
Select comparable values, calculate ARV, apply formula, and enter/mark offer in Freedomsoft.
Automated Method (Houses & Land):
Use Market Analyzer to bulk-generate offers for selected records in seconds.
Demonstrated how dynamic settings can be adjusted (offer percentages, repair estimates, wholesale fees, etc.).
Showed generating both single offer and offer price range (low/high) for sellers.
Mindset and Practical Guidance
Addressed common analysis paralysis—emphasized making offers quickly rather than seeking exact numbers.
Explained that imperfection is acceptable; contracts provide inspection contingencies for adjustments.
Highlighted the value and time savings of automation over manual entry.
Offered an example showing that sending out large batches of offers results in seller engagement, even if some offers require later negotiation.
Homework and Next Steps
Homework: Use Market Analyzer (automation) or manual methods to calculate and enter offer prices for 30 records, then mark them green.
Post progress in the Facebook group and support other participants.
Encouraged all participants to access Freedomsoft and add Market Analyzer for streamlined processing.
Decisions
Use of automation is highly recommended for offer preparation — due to significant time savings and avoidance of analysis paralysis.
Target of 30 prepared offers as daily homework — establishes the new habit of making consistent daily offers.
Open Questions / Follow-Ups
For attendees who missed building their property list: Are there additional resources or office hours to help them catch up?
Will further customization (such as split mailings, alternative templates) be discussed in upcoming sessions?