The Art of the Deal by Donald J. Trump

Overview

Author: Donald J. Trump
Genre: Autobiography and Business Guide
Focus: Business deals, entrepreneurship
Not limited to real estate and construction, but offers insights on making successful business deals.

Begins with a diary of Trump's typical business week showcasing his work style.
Emphasizes flexibility over rigid structure for entrepreneurship and creativity.

Think Big
- Importance of total focus and controlled neurosis.
- Successful entrepreneurs are often obsessive and driven.
Protect the Downside
- Be conservative and anticipate the worst.
Maximize Your Options
- Maintain flexibility and keep multiple opportunities.
Know Your Market
- Conduct personal surveys and gather various opinions until forming a gut feeling.
Use Your Leverage
- Make it in the other party's interest to close the deal.
Enhance Your Location
- Focus on getting the best deal, not the best location.
Get the Word Out
- Generate interest and excitement through promotion.
Fight Back
- Stand firm against unfair treatment.
Deliver the Goods
- Ensure the product matches the promotion.
Contain the Costs
- Be cost-conscious and avoid unnecessary spending.
Have Fun
- Enjoy the process of business, not just the success and money.

Trump provides examples from his own business experiences to illustrate these rules.
Importance of bravado and playing to people's fantasies in promotion.
Winning often comes from persistence until opposition diminishes.

"The final key to the way I promote is bravado. I play to people's fantasies..."
"In the end, we won by wearing everyone else down..."

Recommended for entrepreneurs, businessmen, and anyone wanting to improve social skills and understanding of daily deals.

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