Lecture Notes: App Store Optimization (ASO)

Introduction

• Speaker: Host of a live stream focused on App Store Optimization.
• Discusses the importance of ASO and invites questions from the audience.
• Engages with the audience by asking about their locations and what's in their cups.

ASO Basics

• Focus on two main components:
  • Keywords: Finding and using the right keywords.
  • Ratings: The importance of having the right number of ratings.

Strategy for New Apps

• Keyword Strategy:
  • Use Keyword Inspector to find relevant keywords.
  • Look for keywords where top results have fewer ratings.
  • Avoid highly competitive keywords unless supported by paid ads.
• Importance of ratings in competing with apps using the same keywords.

Audience Engagement

• Encourages audience to share their ASO experiences.
• Plans for future live streams focused on app reviews and teardowns.

Giveaway Announcement

• Special giveaway of a custom shirt to engage the audience.
• Rules: Subscribe, like the video, and comment with your favorite app.

Addressing Audience Questions

• Improving Visibility for New Apps:
  • Use relevant keywords and ensure sufficient ratings.
  • Look for opportunities where competitors have fewer ratings.
• Apple Search Ads:
  • Discusses the use of discovery campaigns and their value.
  • Highlights the risk of overpaying for competitive keywords.
• Timing and Assessment:
  • Wait 2-4 weeks to assess the impact of ASO changes.
  • Look for gradual increases in ratings and keyword rank.

Google Play vs. App Store

• Google Play Optimization:
  • Importance of the long description and repeat keywords.
  • The role of reviews and external links in keyword ranking.
  • The impact of app stability on rankings.
• App Store Ranking Factors:
  • Emphasizes keywords, ratings, and app performance.

Miscellaneous Tips

• Localization Strategy:
  • Use 10 localizations to expand keyword lists for the US market.
  • Avoid simple translation; consider cultural differences in search behavior.
• User Acquisition and Revenue:
  • Revenue does not directly influence rankings.
  • Focus on ratings and app visibility strategies.

Conclusion

• Interactive live stream encouraging audience questions and engagement.
• Plans for ongoing content and product updates.
• Encourages audience participation in future events and giveaways.