so whether you're in the market for a new camera or if you already own one there's five things that camera companies probably don't want you to know the first one the first point has to do with conflict resolution let me explain you see if your camera doesn't shoot in 4k or 8K or whatever it is that's the latest and greatest resolution here's what you need to know most films ultimately get seen in 1080 now you might interject and say but having ak8 allow me to reframe and post without losing quality and to that I would say true but in those rare instances you could run that 1080 clip through topaz video AI or any other quality Ai upscaler and it'll give you back 4K 8K or whatever you like this clip right here was not only shot in 1080 but it was even out of focus and topaz gave me back usable 4K so while it is nice to have the highest resolutions it's not a Make It or Break It type of situation and for all you photographers the same technology is available for Stills so there you go Point number two has to do with sensory overload many people are unaware that the majority of sensors and most cameras are made by Sony even the Lumix s52 which is currently my favorite camera uses a sensor made by Sony that being said color science is still a thing because the overall image is going to have a lot to do with the camera's processor not just the sensor so what does all that mean for you so let's say you shoot on Nikon but you really want Fuji colors for a particular project then with a simple color space transform in Da Vinci and a few minor color Corrections you can get close enough to where most people won't be able to tell the difference Point number three is that when it comes to FPS more is less let me explain so let's say you want to get some slow-mo most cameras these days come with 60 FPS which is The Sweet Spot any higher than that let's say 120 or 240 and it's way too slow and it's only used in very few applications now don't get me wrong I like slow motion like the next guy you can't think of a good shot for a b-roll scene slap some slow-mo on it you need a Sentimental shot in a junk food segment slap some slow-mo on it I mean I get it it's an easy out but it's a little bit past this expiration date if you know what I mean but nevertheless most cameras these days have 60 FPS and in those rare instances where you need more than that you could run that 60fps clip through topaz video AI and it'll give you back footage as slow as you need and it does a pretty good job so not having 120 or 240 in your camera isn't as crucial as it used to be personally I use topaz for all sorts of stuff so I most definitely recommend you check it out and if you're interested I left the link below to Topaz as well as other AI tools that I find useful our next point is the whole 10bit versus 8bit issue many cameras these days have 10bit color and some are even offering 12bit now so so if you're still shooting on an 8bit camera which many people are then here's what you need to know when it comes to steals most of those 8bit cameras outp put 14bit color so no issue there but if you're a video shooter and 8bit is bothering you well while it is true that 10bit gives you smoother gradients and that 8bit can only output 16 million colors while 10bit can output a billion the fact is if you're shooting for social media like YouTube then it's going to get heavily pressed anyway and all that 10bit Advantage is going to be barely noticeable to most viewers I mean take a look at these clips that I still use to promote my custom LS which I shot on the Canon M50 and ESR which are both 8 bit cameras but I like the footage so much due to the lighting the weather the lens that was used that I've been too lazy to replace it with updated footage from my s52 or my Canon R8 which are both 10 bit cameras so at the end of the day does it really matter that much well that's up to you now to illustrate my fifth Point let me start with the question are there any movies or documentaries that you can think of that were shot in the 80s or before that you consider to be masterpieces for most people I would venture to say that the majority of the things that you consider on that high of a level were probably shot back in the day I remember an experiment that a YouTuber named Dan mace did on his channel where he took an expensive Cinema Camera from the 70s and compar the footage to his iPhone the cinema camera was called the arxa flex or something like that but it was a big clunky heavy looking thing and it could only shoot on rolls of film which cost about $60 per minute of footage and for all you young guys out there that only seen the digital age all you need to know is that it's not like an SD card where once you shoot on it you could go back format it and re-shoot once you use it you lose it and at 60 bucks per minute I think it's safe to say that most of us would go broke pretty quick nevertheless the results of the experiment were pretty interesting the cinema camera had its own vibe there was certain scenes where it looked nicer than the iPhone it had that vintage look but I have to say that in most of the shots the iPhone had it beat now I want you to imagine if you would have approached one of those filmmakers from the 70s and offered to trade him your super compact super powerful mirrorless camera that you can shoot unlimited footage on for his clunky expensive iive Cinema Camera I'm pretty confident that that's a trade he'd be willing to make my point is that the camera you currently have is more convenient and more powerful than the camera that was used to shoot most of those masterpieces that you mentioned earlier so why is it that camera companies don't want you to know this simply because once you know it's harder to get you caught up in fomo and gas leading to fewer sales for camera companies now you guys know that I make the majority of my money on this channel through affiliate Links of my camera gear reviews so it may seem counterproductive for me to be telling you this but in actuality it's really not because I want you to do well and to be able to buy all the latest and greatest gear that you like through my affiliate Links of course but what I don't want you to do is let your camera collect dust because you've been led to believe that you have to have the most updated gear to be able to make something meaningful I mean is it nice to have sure is it necessary not at all so make sure you smash that like button and subscribe to the channel for more content and most important of all pick up your camera and go out there and make something good now that being said if you are curious about my favorite cameras for YouTube and content Creation in general then make sure to watch this video next where I give you my top five cameras for Content creators I appreciate you watching to the end and I'll see you in the next one it's full land creative and I'm out peace