growing your business can be hard to get new customers you have to manually research your prospects or dish out for Hefty annual contracts to data providers while the boom of AI and automation tools have made it easier than ever to collect data and send messages it's also created the new challenge of standing out in a sea of autogenerated spam and keeping track of your data across an Ever growing Tex act Clay is the go-to creative tool for growing your business allowing you to build lead lists enrich them with relevant data write personalized copy and Trigger workflows all from one workspace your business is is unique your ICP is unique clay let you target the people in the world that actually care about your product with AI intent and the best collection of data in the world Clay is built around four key steps that make up almost any workflow find enrich transform and Export or fet for short this framework turns the intimidating blank canvas of clay into a powerful structured tool for growing your business to fully appreciate the magic of clay it helps recap how many go to market teams still operate today before reaching out to new prospects companies try to narrow down and prioritize their account lists based on relevancy they find and filter these prospects based on basic firmographic data like location company size and industry or they might seek out detailed metadata like are they sock to compliant do they have employees abroad or what industries do they mention on their Solutions page this step is so crucial for increasing response rates lead quality and allocating your resources to your Highest Potential prospects so how do companies get this data well many still hire armies of sdrs or sales development reps that manually search on Google and Linkedin then manually click on Google Sheets and manually enter and track data or they may use data providers data providers serve an essential purpose in the ecosystem by collecting common data sets for you but there are structural limitations the data is usually siloed from your other workflows requiring manual exporting importing cleaning and stitching you're often locked into an annual contract this makes it financially very inflexible and very hard to test with new data sets the beauty of clay is that we're not a data provider we're a data aggregator plugging into more than 80 plus sources to enrich your contacts right in your clay tables this way you can test out all the data providers to see which delivers you the best accuracy and coverage for your unique use case then once you're happy you can choose which provider to buy from directly clay uses waterfall enrichment on a per use basis to maximize your coverage so for example when looking for work emails we check multiple sources in a sequence then charge you clay credits only for the data that you successfully pull this means you get combined coverage from all your sources but you only pay for the data use add on top our AI researching agent Cent to gather information that isn't available from any data providers certain data is simply too Niche or too rapidly changing to be collected Cent turns the entire web into your researching canvas without any manual research by being able to scrub the web on demand once you have a fully enriched list you can now transform these variables into useful metadata like lead scores categorizations and tags or personalized copy per each individual Prospect finally you can now export this data packet via workflow triggers like zapier make or straight to your CRM or kickoff called Outreach through email sequencers multi Channel campaigns or dialers this overview is just scratching the surface our Vibrant Community uses cagent to analyze 10ks our code Builder to triage leads based on dozens of criteria and our job signals dashboard to automate custom Outreach to prospects at the perfect time Clay is flexible if you don't like our Target accounts list Builder that's okay connect directly from your CRM or import a list if you love your current data provider that's great too plug in your API key and we won't charge you for that part of the waterf these capabilities ultimately result in higher flexibility better data coverage lower flexible costs and much much less manual work for you and your team even with the world's best data providers imagine adding 80 more on top at variable spend along with with an AI agent all in one easy monthly subscription platform clay isn't a plug-and-play AI tool looking to 10x the volume of Outreach to your customer Spam folders Clay is a tool that will 10x the output of your most creative GTM sales and revops contributors if it's hard to get a straight answer to what is clay or what does clay do it's because your imagination is the main limit to what you can do with it great news is that Clay is free to start and play around with use the link below in the description to get 3,000 free credit when you become a paying customer I'll see you next time subscribe to this channel to learn more and to start growing with clay