How to Track Visitor Analytics on Your Wix Website in 2023

Introduction

Tracking website analytics is crucial for understanding your audience and improving performance.
Ensure to watch the entire video for full experience.

Open Browser: Use any browser like Brave, Chrome, Firefox, Opera, or even Internet Explorer.
Navigate to Wix: Type wix.com in the URL section and hit enter.
**Login/Create Account: **
- Login with your email or social media accounts (Google, Facebook, Apple).
- If you don’t have an account, sign up by entering email, retyping it, creating a password, and confirming the password.

After logging in, you may need to answer a survey about the kind of website you're creating and its purpose.
Name your store and complete any other preliminary steps.

**Go to Apps: **
- Navigate to the left panel and click on Apps.
- This opens the App Market for Wix websites.
**Search for Visitor Analytics: **
- Type Visitor Analytics in the search bar.
- Select the app from the search results.
- Click on Add to Site to add the app to your Wix site.
**Features: **
- Analyze website traffic, visitor behavior, session duration, page visits, and much more.
- Real-time session recording, heat maps, conversion funnels, and event tracking.
- GDPR and CCPA compliant without third-party data sharing.
**Review and Add: **
- Read reviews to ensure app reliability.
- Agree to permissions required by the app and add it to your site.

Once the app is installed, navigate to the editor or dashboard and configure analytics.
You'll need an active store or page to see analytics data.

Using Wix’s built-in analytics tools and installing Visitor Analytics helps in gaining valuable insights.
Improved data-driven decisions can enhance website performance.