🤔

Decision-Making on the Margin

Sep 3, 2025

Overview

This lecture explains the concept of making decisions "on the margin," focusing on comparing marginal benefits and marginal costs to guide rational choices.

Marginal Thinking and Decision-Making

  • Decisions are made at the margin, meaning we consider the impact of one additional unit.
  • Marginal means the next or additional unit of consumption or production.
  • Rational decision-making compares marginal benefit (MB) to marginal cost (MC).
  • If MB ≥ MC, you should proceed with the activity.
  • Choices often involve small, incremental changes (not all-or-nothing decisions).

Cost-Benefit Principle

  • The cost-benefit principle states you continue an activity as long as MB is greater than or equal to MC.
  • MB and MC are used to evaluate whether to increase or decrease consumption or production.

Example: Buying Tacos

  • Buying the first taco: MB = $8, MC = $5; you should buy it because MB > MC.
  • Buying the second taco: MB = $6, MC = $5; still worth it since MB > MC.
  • Buying the third taco: MB = $2, MC = $5; not worth it because MB < MC.
  • Compare MB to MC for each additional taco, not total benefit to total cost.

The Diamond-Water Paradox

  • Adam Smith’s diamond-water paradox: Water is essential but cheap, diamonds are non-essential but expensive.
  • Water’s MB is low due to abundance; diamond’s MB is high due to scarcity.
  • Prices reflect marginal, not total, benefit.

Key Terms & Definitions

  • Marginal — relating to one additional or next unit.
  • Marginal Benefit (MB) — the extra benefit received from consuming or producing one more unit.
  • Marginal Cost (MC) — the extra cost incurred from consuming or producing one more unit.
  • Cost-Benefit Principle — continue an activity if the marginal benefit is at least as large as the marginal cost.
  • Scarcity — the limited nature of resources, affecting marginal values.

Action Items / Next Steps

  • Review examples of marginal analysis for homework.
  • Practice applying the cost-benefit principle to everyday decisions.