Building Your Verbal Brand

Importance of a Verbal Brand

• Definition: Boundaries around words and phrases one uses or avoids.
• Purpose: Helps articulate oneself like top communicators.
• Examples: Steve Jobs, Muhammad Ali.

Developing a Unique Verbal Brand

• 1% Communicators: Use creative alternatives to common phrases.
  • "Getting super popular" → "On the ascendancy."
  • "A certain way of thinking" → "Schools of thought."
• Common Mistakes: Overuse of fillers, stale expressions, and vulgarity.
• Recommendation: Make a personal agreement on words to use/avoid.

Goals of a Verbal Brand

• Common Goals: Impact wealth, status, and understanding.
• Identifying Areas of Improvement:
  • Situations lacking verbal confidence.
  • Research effective words/phrases in specific environments.

Refining Your Verbal Brand

• Avoidance of Fancy Words: Words that sound articulate but are impractical.
• Verbal Discords: Words that don't align with your desired sound.
  • Example: Replace "bucket" with "assemble."

Solving Lexical Gaps

• Definition: Long-winded explanations that can be concise.
• Causes:
  1. Unclear ideas in mind.
  2. Vague choice of words.
• Solutions:
  • Track and log gaps.
  • Use resources to find articulate alternatives.

Improving Articulation

• Learning from Experts:
  • Example: Nawal Ravikant's clear speaking.
• Writing: Helps in compressing information for clarity.
• Apps and Tools: For logging and analyzing verbal gaps.

Practical Steps and Resources

• Download Relevant Books: To find concise alternatives.
• Chat GPT Prompts: For refining phrases.
• Speech Transcripts: Study speeches to improve.
  • Suggested speeches to begin with.

Reinforcement and Practice

• Lexical Simulations: Practice using new phrases in scenarios.
• Frequency of Use: Need repetition to plant words in subconscious.
• Spoken Language Practice: Say words aloud to enhance usage.

Conclusion

• Integration: Practice makes verbal improvements natural.
• Final Tip: Great speakers often started as writers, emphasizing pre-thought words.
• Call to Action: Engage with resources to build and refine your verbal brand.