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The Ketchup as Vegetable Controversy

Mar 31, 2025

Did the Reagan-era USDA really classify ketchup as a vegetable? - The Straight Dope

Background

  • The phrase "ketchup is a vegetable" has been widely discussed in connection with President Reagan's administration.
  • The story is complex and can be interpreted as a bureaucratic mistake or a political agenda depending on the perspective.

USDA's Role in Food Classification

  • Various food products are classified by different agencies for different purposes.
  • The USDA was involved in this case due to its subsidized school lunch program.
    • Local districts could get reimbursement if lunches met certain standards.

Events Leading to the Ketchup Controversy

  • 1981: Congress cut $1 billion from child-nutrition funding.
    • The USDA had 90 days to create new standards to help districts economize while maintaining nutrition.
  • A panel was convened including nutritionists and food service directors to propose solutions.
    • An option arose to consider ketchup a fruit/vegetable when used as an ingredient, possibly even as a condiment.
    • The motive was not solely cost-saving but to reflect what children would actually consume.
    • Other substitutions included:
      • Pickle relish as a vegetable
      • Tofu or cottage cheese as protein sources
      • Corn chips and pretzels as bread replacements
    • Portion sizes were also reduced to decrease waste.

Reaction and Consequences

  • The proposed standards were seen as reducing food quality for children.
  • September 1981: New rules were released, causing backlash from food activists and politicians.
    • Democrats highlighted the issue with photo ops of skimpy meals.
    • The proposal was withdrawn and the responsible USDA official was transferred (seen as a firing).

Misconceptions and Misinterpretations

  • President Jimmy Carter was incorrectly associated with the proposal.
  • Agriculture Secretary John Block defended the rules, claiming misunderstanding.

Long-term Outcomes

  • A new policy "offer vs. serve" was adopted, allowing students to refuse up to two meal components.
  • The Clinton administration later classified salsa as a vegetable without much controversy due to its nutritional value.

Related Developments

  • A federal judge's ruling classified batter-coated french fries as a fresh vegetable, related more to legal creditor issues than food policy.

Cecil Adams

  • Cecil Adams provides responses to questions about various topics, including historical and bureaucratic events.
  • Readers can send questions to Cecil via email.