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Korean Beauty Culture and Social Media

Jun 24, 2025

Overview

The episode examines the influence of social media and Korean pop culture on global beauty standards, the rise of plastic surgery in South Korea, and the impact on young women’s self-image and mental health.

Selfie Culture and Beauty Standards

  • Social media and selfie apps like SNOW alter perceptions of attractiveness and personal appearance.
  • Filters and image editing are commonly used, leading to distorted self-images and increasing dissatisfaction.

Rise of Plastic Surgery in South Korea

  • South Korea is a leading destination for cosmetic procedures, with up to 80% of some clinics’ clients coming from abroad.
  • K-pop culture and media strongly influence beauty ideals, encouraging both locals and foreigners to pursue surgery.
  • One in three Korean women under 30 has undergone plastic surgery.

Historical Context and International Influence

  • The double eyelid surgery trend in Korea originated with Dr. Millard, an American surgeon after the Korean War.
  • Today, Americans travel to South Korea for advanced and affordable cosmetic procedures.

Personal Experiences and Motivations

  • Individuals like Jenni are inspired by K-pop and Korean standards, documenting their surgery journeys online.
  • Despite perceived improvements, recurring dissatisfaction and body dysmorphia are reported after procedures.
  • Physical side effects, such as nerve damage, persist but are sometimes minimized by patients.

Criticisms and Feminist Responses

  • Movements like Escape the Corset challenge Korea’s rigid beauty norms and the societal pressure on women to conform.
  • Activists cite dangers and societal backlash, linking beauty standards to patriarchy and capitalism.

Risks and Mental Health Concerns

  • Plastic surgery carries significant health risks, with reported mishaps and complications increasing.
  • There is concern over the global spread of narrow beauty ideals via K-pop, impacting mental health and self-worth, especially among young women.