Interview with Lauren: Success on Etsy

Introduction

• Lauren made over $100,000 in a single month.
• She shares her strategies to help others achieve similar success.
• Lauren recently transitioned to full-time Etsy business with her husband Connor.
• They also coach others through Inner Circle Prints.

Business Background

• Transitioned from part-time Etsy business to full-time.
• Working on two Etsy shops.
• Coaching 154 people in the past year.

Sales Achievement

• Achieved $136,000 in sales during a peak 30-day period (Mother's Day rush).
• This was their highest earning month ever.
• Success attributed to a strong team including Lauren, her husband, and a VA.

Key Product

• Main product: 40 oz tumblers.
• Transitioned from selling frosted cups to 40 oz tumblers.
• Targeted niches: Teacher appreciation, nurse appreciation, and Mother’s Day.
• Quick sales onset due to high demand and less competition.

Personalization and Product Strategy

• All products were 100% personalized.
• Personalization adds significant value and appeal, especially for giftable scenarios.
• Deployed 70 unique designs within the sales window.

Pricing Strategy

• Settled on a price point of $40, plus shipping.
• Utilized a low display price strategy for better click-through rates.
• Sales remained strong even when forgetting to set sales prices, indicating flexible pricing potential.

Advertising and Sales Strategy

• Heavy use of Etsy advertising to promote products.
• Belief in ads to drive rank and increase visibility.
• Ads considered a critical tool, especially during peak seasons.

Coaching and Mentorship

• Lauren and her husband offer coaching through Inner Circle Prints.
• Emphasis on practical, hands-on guidance from active Etsy sellers.
• Coaching includes one-on-one sessions and ongoing support via Slack.

Final Thoughts

• Encouragement for aspiring sellers: Success is possible with dedication and perseverance.
• Importance of following a structured process and sticking with it.
• Lauren and Stephen both attribute their success to guidance and mentorship.