Understanding Bitly's Link Preview and Cookies

May 20, 2025

Bitly Link Preview and Cookie Policy Overview

Introduction to Bitly

  • Bitly is a service that helps make the internet safer by allowing users to preview links to ensure they lead to the expected destinations.
  • Hosts link previews to help prevent users from falling victim to phishing attacks.

Link Preview Example

  • Example link preview to a YouTube video about Plate Tectonics.
  • The video covers historical information about the supercontinent Pangaea.

Cookies on Bitly

  • Bitly uses cookies to enhance user experience and offer personalized content.

Types of Cookies Used:

Essential Cookies

  • These are crucial for site functionality and include security measures.
  • These cookies cannot be deactivated as they are critical for site operations.

Targeting Cookies

  • Set by advertising partners to build user interest profiles.
  • Help in delivering targeted advertisements.
  • Do not store personal information but identify the browser and internet device.

Cookie Management

  • Users can manage cookie preferences through the site.
  • Options include accepting all cookies or customizing which cookies are allowed.

Consent Mechanism

  • Users can confirm their choices regarding cookies.
  • Includes options for consent and legitimate interest.

Bitly's Global Presence

  • Bitly is based in New York City and other locations worldwide such as Denver, Berlin, and Bielefeld.

Final Note

  • The preview service and cookie management are part of Bitly’s effort to improve user safety and experience on the internet.