How to Rank Number One for Any Search Term on YouTube

Introduction

• Ranking high for search terms is crucial for getting consistent views and growth on YouTube.
• Consistent views lead to more brand deals, product sales, and higher revenue.
• The strategy shared has been used by the presenter to gain 310,000 program sign-ups, 25 million views, and 500 million impressions.

Key Elements to Focus On

1. Title

• Titles should include the main search term (
• Must be clear and directly related to the content of the video.

2. Description

• Make sure the description includes the search term multiple times.
• Example given: A video on affiliate marketing had 'affiliate marketing' 54 times in the description.

3. Tags

• Tags should also reflect the search term and related terms (
• Use a variety of tags related to the main keyword.

4. Transcript Content

• Mention the main search term within the first 15-30 seconds.
• YouTube scans the transcript to ensure the video content matches the title and description.

Example Case Study

• Search term: "How to start affiliate marketing without a following"
• This longtail keyword helped rank the video higher because it's less competitive and very specific.
• Transcript and tags also included the main keyword frequently.

Using Tools for Keyword Research

vidIQ

• Search for broad and longtail keywords (Example: Affiliate Marketing)
• Assess competition and monthly searches.
• Create content around less competitive but relevant longtail keywords.

Content Length

• Check competitors' video lengths (
• Aim for similar or slightly longer content to ensure better average view duration.
• Example: Videos around 11 minutes were common for top-ranking results for the term 'affiliate marketing.'

Importance of Average View Duration

• Aim for a 50%+ average view duration.
• Longer videos often retain viewers better and allow for more ads, which benefits YouTube's revenue model.

The Power of YouTube Shorts

• Shorts can rank for search terms and gain quick views.
• This boosts your overall channel visibility and increases subscribers.
• Shorts are shown prominently in search results, especially on mobile devices.

Summary

• Focus on using longtail keywords, creating detailed titles, descriptions, and tags inclusive of these keywords.
• Ensure the main keyword is mentioned within the first 15-30 seconds of the video.
• Utilize tools like vidIQ for effective keyword research.
• Match or exceed competitors' video lengths for better ranking opportunities.
• Leverage YouTube Shorts to capture quick, high viewership and increase subscriber count.