33 Strategies to Attract More Customers

Introduction

• Presenter: Rick Kettner
• Focus: 33 effective strategies to get more customers and how to choose the best one for your business.
• Approaches: Organic, Paid, and Social (Viral).

Organic Strategies

1. Content Marketing

   • Forms: Videos, articles, case studies, how-to guides, podcasts, infographics
   • Aim: Create high-quality content to build a loyal audience.

2. Search Engine Optimization (SEO)

   • Goal: Rank higher on search engines like Google to gain non-paid traffic.
   • Platforms: Google, YouTube, Medium, Amazon

3. Media Coverage

   • Strategy: Gain publicity through news or industry publications.
   • Technique: Trading up the chain (start small, go big).

4. Content Partnerships

   • Collaborate with other businesses for exposure.
   • Examples: Guest posts, podcast guesting, co-publishing content.

5. Leveraging Existing Platforms

   • Utilize platforms like Amazon, YouTube, Medium, LinkedIn.
   • Benefit: Use built-in algorithms and recommendation systems.

6. Book Publishing

   • Establish yourself as an expert by publishing books.
   • Options: Co-authoring or hiring a ghostwriter.

7. Building Tools and Widgets

   • Create interactive tools to solve problems.
   • Examples: HubSpot's blog idea generator, SSL checker.

8. Freemium Model

   • Offer a free version of your service to attract users.
   • Example: Dropbox, Asana, Slack.

9. Tripwire Offer

   • Create low-priced, highly attractive offers to convert prospects.

10. Community Building

    • Use platforms like Slack, Facebook groups to build a community.

11. Email Marketing

    • Build a list of loyal subscribers for direct engagement.

12. Lead Magnet

    • Offer valuable content like PDFs or video tutorials in exchange for email addresses.

Paid Strategies

1. Search Advertising

   • Advertise to people searching for relevant products or topics.
   • Platforms: Google AdWords, Bing, YouTube, Amazon.

2. Social Advertising

   • Buy ads on social networks like Facebook, Instagram, Twitter.

3. Content Advertising

   • Sponsor content like articles, videos, or podcasts.

4. Offline Advertising

   • Includes print ads, billboards, TV ads, magazine ads, radio ads.

5. Influencer Campaigns

   • Find influencers to endorse or promote your product.

6. Celebrity Collaborations

   • Collaborate with celebrities to create a product around their brand.

7. Promoted Content

   • Boost reach of existing content through paid promotions.

8. Audience Retargeting

   • Display ads to users who have visited your site or engaged with your content.

9. Affiliate Marketing

   • Offer incentives for referrals, usually through commissions.

Social Strategies

1. Word-of-Mouth Referral

   • Encourage existing customers to recommend your brand.

2. Brand Merchandise

   • Use branded items like T-shirts to increase visibility.

3. Public Speaking

   • Speak at events to connect with a large audience directly.

4. Hosting Events

   • Host anything from small meetups to large conferences.

5. Brand Messaging

   • Be intentional about how your brand is perceived.

6. Viral Content

   • Create content specifically designed to be highly shareable.

7. Live Streaming

   • Use platforms like Facebook, Instagram, and YouTube for real-time engagement.

8. Referral Programs

   • Reward customers for referring your product or service.

9. Platform Integrations

   • Integrate with popular online services to attract new customers.

10. Crowdfunding

    • Use platforms like Kickstarter to raise funds and generate buzz.

11. Storytelling

    • Create compelling stories related to your brand for sharing.

12. Newsjacking

    • Attach your brand to trending news or topics to gain visibility.

Bullseye Framework for Choosing Strategies

1. Brainstorm Potential Ideas: Consider all 33 strategies.
2. Select Promising Options: Choose 3-5 options that fit your business.
3. Conduct Inexpensive Tests: Test the selected strategies without spending much.
4. Select the Best Option: Focus efforts on the most promising strategy.

Conclusion

• Questions or additional ideas are welcome in the comment section.
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• Presenter: Rick Kettner