Facebook and Instagram Ads Campaign Creation Process

Introduction

• Speaker has spent over $100 million on Facebook ads, working with over 2,000 clients across various industries.
• Purpose of the video: A step-by-step guide to creating a Facebook and Instagram ad campaign from scratch.

Setting Up the Structure

• Importance of proper structure before creating ads.

Step 1: Create a Meta Business Manager Account

• What is Meta Business Manager?
  • It is the central hub for managing Facebook and Instagram assets.
• How to create an account:
  • Visit business.facebook.com/overview.
  • Log in to your Facebook profile.
  • Click "Create an Account" and provide necessary business information.

Step 2: Navigate Meta Business Suite

• Key features:
  • Manage comments on ads from one location.
  • Access lead center for lead generation.
  • Insights for performance tracking.

Step 3: Settings Configuration in Meta Business Suite

• Navigate to Settings in the left sidebar.

Adding Pages

• How to add a Facebook Page:
  • Click on "Pages" from the accounts section.
  • Click "Add" and choose to add, claim, or create a Facebook page.

Adding Ad Accounts

• If you’ve run ads before, transfer your ad account into Business Manager.
• Steps:
  • Click "Add" and choose to claim, request access, or create a new ad account.

Adding Instagram Accounts

• Click on the plus sign to add Instagram accounts.

Step 4: Inviting Team Members

• Navigate to People in the settings.
• Invite team members by entering their email addresses.
• Assign access to specific assets like pages and ad accounts.

Creating the Ad Campaign

• Access through Ads Manager by selecting it from the tools section.
• Ad Structure Overview:
  • Three Layers: Campaigns > Ad Sets > Ads.

Step 1: Create a Campaign

• Click the green Create button.
• Buying Type:
  • Recommended to use "Auction" for beginners.
• Campaign Objective:
  • Choose between objectives like leads or sales.
  • Avoid traffic and engagement objectives as a beginner.

Step 2: Setting Up Ad Sets

• Name your ad set based on targeted demographics.
• Choose Conversion Location (e.g., website or instant forms).

Step 3: Selecting Target Audience

• Define your audience by location, age, languages, and interests.
• Utilize Advantage Plus Audience for broader targeting.

Step 4: Ad Level Setup

• Confirm the Facebook Page and Instagram account to be used for the ads.
• Choose ad format (single image/video, carousel).

Creating Ad Copy and Media

• Ad Copy:
  • Keep it clear and concise with a strong call to action.
• Media:
  • Upload images or videos relevant to your services.

Final Steps

1. Review all campaign settings, ad sets, and ads.
2. Click Publish to submit the ad for review.

Post-Publication Considerations

• After publishing, monitor performance and optimize ads as necessary.
• Explore advanced ad formats and strategies for better results over time.