Video Editing with Canva: Elevating Simple Clips

Introduction

• Video editing is an art form that requires practice.
• Can be overwhelming, but there are easy ways to enhance video clips.
• Focus on using animated graphics in Canva to make videos look professional.

Initial Setup

• Start with a simple video file in Canva (horizontal format for more screen space).
• Insert video from uploads and resize to fill the screen.
• Edit out unnecessary parts at the beginning by adjusting playhead and drag handles.

Creating Top and Tail

• Top and Tail: Screen at the beginning and end of the video.
  • Top: Introduces topic/title.
  • Tail: Includes branding and call-to-action.
• Create in Canva using templates or custom designs.
  • Use existing designs from Canva's template library.
  • Customize with brand colors, images, and text.

Customizing the Template

• Remove unnecessary elements, adjust frames and sizes.
• Recolor elements to match brand palette using 'shuffle'.
• Insert brand images and adjust text using preferred fonts (e.g., Poppins).
• Apply and adjust animations for subtlety and professionalism.

Adding Transitions

• Add transitions between elements (e.g., simple dissolve).
• Adjust transition timing for smooth video flow.

Creating the Final Slide

• Create using brand colors, logos, and animations (e.g., succession animation).
• Add interactive elements like lines or links (e.g., website URL).
• Finalize with animations and dissolve transitions.

Lower Thirds

• Lower Thirds: Text elements appearing in the lower section of the video.
  • Provides context, speaker's name, title, etc.
• Create using Canva elements:
  • Add circles and logos with animations.
  • Insert text boxes with brand-consistent fonts.
  • Animate text and elements with staggered timing.

Jump Cuts for Engagement

• Jump Cuts: Quick transitions between different video framings.
  • Keeps viewer attention through visual change.
• Use guides in Canva to maintain consistent eyeline across cuts.
• Split video into segments and resize as needed for jump cuts.

Adding Sound Effects

• Incorporate sound effects synchronized with animations.
• Use Canva's audio library to find transitional sounds.
• Enhances professional feel and viewer engagement.

Conclusion and Call to Action

• Recap the benefits of using Canva for professional video editing.
• Invitation to subscribe to weekly newsletter and sign up for Canva course.
• Links provided for additional resources and courses.

Final Video Showcase

• Demonstration of enhanced video with top and tail, graphics, and sound effects.
• Emphasis on maintaining authenticity and connection with viewers.

These notes provide a comprehensive guide to utilizing Canva for enhancing video clips through graphics, transitions, and sound, making them more engaging and on-brand.