Instagram Audit Guide

Introduction

• Many people ask for Instagram audits to improve their profiles.
• Common feedback tends to be repetitive.
• This guide aims to help you perform your own Instagram audit.

Phase 1: First Impressions

Key Questions

1. Are you providing clarity on someone's first impression of you?
2. What do people see first? (Profile photo and username)

Username

• Should be easy to spell and understand.
• Optional: Should it relate to your brand?
• Avoid complex punctuations.

Profile Photo

• Should feature your face if you're the brand's face.
• Bonus: Relate to your industry (e.g., fashion).
• Avoid filters; use natural lighting.

Phase 2: Convincing People to Follow

Bio Structure

• Bold Part (Nameplate): Most searchable.
  • Add a search-friendly phrase.
  • Reflect what you want to be known for.
• Main Bio Section:
  • Not about personal life details.
  • Communicate value for followers.
  • Create FOMO (Fear of Missing Out).

Examples

• Transform personal bio details into value-driven messages.
• Include a call to action directing people to the link in your bio.

Link

• Offer a freebie to grow your email list.
• Provide a clear call to action.

Phase 3: Content Quality

Content Alignment

• Align content with your goals (e.g., growth = more Reels).
• Ensure content reaches new audiences.

Consistency

• Frequency matters; more content = more data.
• Consistent posting is crucial (mental health awareness considered).

Content Strategy

• Focus on video hooks: first 3 seconds are critical.
• Engage audience with bright colors, movement, or interesting text.

Additional Resources

• Guide to creating hooks for videos.
• Emphasis on self-auditing and improving one's profile.

Conclusion

• Encourage self-auditing using these guidelines.
• Suggested next steps for improving Instagram growth.