Femboy Hooters

Overview

• Femboy Hooters is an American restaurant chain known for employing femboys in revealing clothing.
• Established on February 9, 2019, in Austin, Texas by Sir Astolfo of England.
• Expanded rapidly across the US after securing an investment from French company Artmis.
• Eventually retracted to critical locations in Texas, Florida, Alabama, and Mississippi due to business decline.

Origin and Expansion

• Founded by Sir Astolfo of England, capitalizing on a regional economic gap in Southeast Texas.
• Initially used cheaper imported meat from Jamaica to gain a market edge.
• Secured a $5 million investment from Franois Pinault of Artmis in May 2019.
• Expanded nationwide by December 2019, with establishments across all 48 contiguous US states.

Decline

Astolfo Indictment

• On January 3, 2020, Astolfo faced federal indictment for trade violations, including price dumping and wage theft.
• Additional legal issues arose from dealings with Cuban sugar firms against US embargo laws.
• Majority of investors and board members withdrew support, leading to Astolfo's resignation.
• Astolfo fined $500 million and declared personal bankruptcy.
• Felix Argyle appointed as new CEO on January 15, 2020.

Coronavirus Impact

• Company faced financial difficulties, with only 12% recovery in net income by February 2020.
• March 2020 pandemic led to layoffs and closure of northern restaurants to focus on profitable regions.

May Fire Incident

• In May 2020, locations in Houston and St Paul were damaged during riots.
• Plans to rebuild were initially announced but later changed to focus on the Houston location only.

Pinault Retraction

• On June 6, 2020, Franois Pinault and Artmis withdrew financial support citing poor profitability and leadership.
• Felix Argyle resigned as CEO.
• Plans to hire a new CEO and adapt a franchising model were outlined.

Uniforms

• Standard attire includes:
  • White tank top with orange logo
  • Orange shorts
  • White socks and sneakers

Trivia

• Originally considered naming the chain "Astolfo's Meathouse."
• Dale Gribble, a fictional character, is noted as an employee.