Corporate Social Responsibility (CSR)

Overview

• CSR allows companies to make positive impacts.
• Acting morally earns customer trust and increases profits.
• Companies that care attract more customer support.

Importance of CSR

• Builds customer trust by addressing social and environmental issues.
• Large corporations can significantly impact global challenges like hunger and climate change.
• Even small businesses can contribute, e.g., donations to local food banks.

Common CSR Practices

• Reducing carbon emissions.
• Improving labor policies.
• Fair trade participation.
• Promoting equity and diversity.
• Global charitable contributions.
• Community volunteering.
• Environmentally friendly online businesses.

Generational Perspectives on CSR

• Millennials and Gen Z value socially and environmentally responsible businesses.
• Marketing should reflect company efforts in societal betterment.
• CSR influences consumer choices and business projects.

Evolving CSR Trends

• Activism, such as #MeToo, influences CSR focus.
• Emphasis on diversity and fighting workplace discrimination.
• Social media is used to support social causes.
• Data privacy concerns may shape future CSR.

Case Studies of CSR in Action

Johnson & Johnson

• Committed to green technology.
• Aims for 100% renewable energy by 2025.

Google

• High CSR reputation due to energy-efficient practices and clean energy investments.

Coca-Cola

• Focus on climate, packaging, agriculture, and water conservation.
• Aims to cut carbon footprint and use recyclable packaging.

Ford

• Goals include fair wage practices and carbon neutrality.
• Global salary-pay ratio and diversity audits.

Netflix and Spotify

• Parental leave policies.
• Support social movements via social media.

Pfizer

• Disaster relief through product donations and grants.
• Recognized as an ethical business.

Wells Fargo

• Charitable donations and COVID-19 support initiatives.

Tom's

• Transitioned from shoe donations to impact grants for local projects.

Bosch

• Achieved climate-neutral status and aims to reduce emissions further.

General Electric

• Focus on renewable energy and clean technology.

Starbucks

• Diversity and inclusion in hiring veterans and BIPOC.

New Belgium Brewing

• Employee-owned with eco-friendly goals.

Walt Disney Company

• CSR goals include zero net emissions and waste.

Lego

• Focus on sustainable packaging and eco-friendly products.