Lecture Notes: Pre-Frame Psychology System in Sales

Introduction

• Speaker: Johnny
• Achievements: Increased monthly commissions to $50,000 using a unique sales system
• System: Pre-frame psychology system to eliminate objections
• Controversy: Some view it as gaslighting or manipulation

Common Sales Objections

• Typical objections: "I need to think about it", "Let me check my finances", etc.
• Underlying issue: Objections are often rooted in fear and limiting beliefs

Conceptual Framework

• Inspired by Tony Robbins' approach to reframing experiences
  • People's worldview is shaped by experiences
  • Reframing experiences changes their actions and beliefs

Addressing Objections

• Objections rooted in limiting beliefs
• Goal: Eliminate the belief to dissolve the objection

Pre-handling Objections

• Key Question: "What have you done in the past to reach your desired outcome?"
• Timing: Ask this question early in the call (minute 10-15)

Handling Responses

1. No Effort/Attempts

   • Question: "What slowed you down?"
   • Expect BS answers like money, time, priority
   • Strategy: Eliminate initial response to reveal real limiting belief
   • Example: Reframing the necessity of investing in skills for future financial gain

2. Effort Made

   • Determine results of past efforts (good or bad)
   • If bad, reframe to understand what's missing
   • Use analogy (e.g., Michael Jordan's training evolution) to explain the need for a new approach

Strategy Steps

1. Link Thinking to Situation
   • Align with prospect against their limiting way of thinking
   • Show consequences of current mindset
2. Commitment to Change
   • Highlight losses due to current mindset
   • Question future outcomes if mindset remains unchanged
   • Encourage commitment to a new approach

Advanced Programs

• Mention of more advanced techniques and resources
• Promotion of the "High Ticket Syndicate" group
  • Includes group coaching calls, one-on-ones, and community access

Conclusion

• Encouragement to subscribe and follow for more insights
• Call-to-action to apply for the advanced program if qualified