I traveled to the world's most expensive grocery store. It's me walking into a grocery shop. And on the other side of the planet is me walking into a different grocery shop.
The difference? One is extremely cheap. And the other is the most expensive grocery store in the world. Dude, I remember I used to watch Good Mythical Morning videos on Erewhon. and most of the time I'm like when they just compare grocery store prices I'm like ah it's really not that big of a difference you know like nine dollars versus twelve dollars like Walmart a Walmart pizza would be like 10 bucks an Erewhon pizza would be like 45. Like the Air One strawberries are like 30 dollars.
It's insane how expensive that grocery store is. Expensive grocery store in the world. First let's meet the cheapest which is Lidl. I've been shopping here religiously for years.
That's because I thought it was Lidl. It's extremely cheap and I also think the quality is still great. And now meet Air One. Now this is a chain in America which was voted the most expensive grocery store on the planet.
All of your favorite A-listers shop here. It's gone viral on social media. media for the ridiculous prices so what i want to know is well yes the prices of these two places are complete night and day but what about taste i want to compare them can the innocent humble little compete with air one well i went to lidl and bought a selection of different foods and drinks That same day, I packed the stuff in a bag, headed to Heathrow airport, and got an 11 hour flight.
Bro put the groceries in a fing suitcase and flew to the US. Oh my god. I hope that shit isn't gonna get fing gross sitting in a hot undercarriage of an airplane.
Oh my god dude, that's gonna be disgusting. Why didn't he just shop at a cheap grocery store in the United States? So I went grocery shopping in the UK, which has the same shit as every other grocery store, and then I put it in my suitcase and flew to the United States.
Just go to a fucking Walmart or some shit in the US. Little is cheaper. Bro, they have those in the US.
They have those in the US. I've seen them. I'm sure they have them in the United States.
I feel like I've shopped at them. I've never seen a little in the U.S., bro. Little U.S. locations. There's fucking like 20 of them in New Jersey. They're everywhere.
Oh, they're mainly East Coast. Oh, they're East Coast. Okay.
Well, I understand it more then. But I feel like, dude, still, I would just like, I would like shop at Walmart or something. Thank you.
Okay, we have made it to L.A. Grocery... Let's check on the groceries, why don't we? Opens it up, everything's exploded.
We're inside here. We didn't get stopped at border control, which is great. Next stop is Air One, the most expensive grocery store in the world.
I am so excited. Let's check it out. My initial impression of Air One was exactly how I expected.
Everything perfectly shelved, so aesthetically pleasing, and of course, ridiculously expensive. What the f*** man? Bottle of water?
A glass bottle? Twenty-six dollars. Twenty-six dollars for f***ing water!
Bro, how much is a case of water bottles? I know that's probably like fancy filtered s***, but like a case of like spring water is what? Not like... Probably like five bucks, like five, ten dollars. Like it's less than a, it's probably like 25 cents a bottle.
What? Six bagels frozen, $20. Ice, literally ice, $30. Why are they selling fancy ice?
Any pound ice, hand cut cocktail ice. Bring the bar home. Less dilution, better drinks.
You could buy a handle of fucking whiskey for $30. $20 fuck fancy ice cubes fuck making a nice goddamn margarita fuck those dumbass circular ice balls oh $30 for for water now i could go on and on about the extortionate prices of all the products here $20 for five for a liter of milk oh no it's a gallon $20 for milk oh my god but i was here for a reason what yo that's That's crazy, dude. See, that's what I mean.
Like those are prices that really like are a difference. Like, yeah, if you shop at Walmart versus like a regular chain grocery store, it's going to be like, you know, differentiation in prices. But like a full day of grocery shopping is going to be like a $15, $20 difference, which adds up. But like, dude. Like, a week's worth of groceries at Air One is going to be like $1,000.
You see, the groceries I bought in England and Lidl, I'm not going to buy the exact same things here in Air One. He puts strawberries in an airplane suitcase. Yo, those are gonna be disgusting. We might need one of the bigger bags. Can we get one of the better bags?
How much are they? $135 for a fucking grocery bag! $135? Yeah. They're 50 cents at Walmart!
I bought them the other day! Oh my god! They're a quarter! or two quarters okay yeah okay what does the bag look it's literally just bro it's just like it's just like a regular grocery bag when he bought this for the video because when i went to little i bought that more premium bag as well now i can assure you what bro the little premium bag was probably like two bucks no way that was 135 dollars that aggravates me that that's like when i see like a roll of tape that's like gucci branded and it goes for like a thousand dollars And something in my brain ticks and makes me want to punch a wall. Like, that pisses me off.
$135 for a bag. Oh, my God. Honey, $14.
Water, $25. Orange juice, $10. Chips were $6. Not a good feeling. Thank you very much.
You're welcome. Enjoy the bag. Have a good day. Thank you. The bag just rips.
Oh, you should have bought the warranty. Oh. Everything just falls out from the bottom of the rest. Oh, do you want to buy another one? Lidl versus Air One.
Just before we get into the food, that carrier bag was $65. You think Air One takes food stamps? I don't know if anybody's tried that.
If somebody's pulling up to Erewhon with food stamps, something's wrong. No. IP, that carry bag was 106 quid.
So to compare these two-65 cents versus 106 pounds. Places, here's what we're gonna do. My mate Jack will put the same food from each shop onto the table. You'll be able to tell which one's Erewhon for most things.
Like, milk you won't. But like, I'm saying visually. I don't know about taste. Maybe the milk will taste better, but- Like visually you'll be able to tell which bread is more expensive.
I will not know which is from Lidl and which is from Air One. All I do is taste them both and rate which I think tastes better. So let's see if a £13 bill can stand up to a £220 bill. Okay first chocolate.
Lidl's bar. I could the darker ones more expensive. R is 89p.
Air One's is £11.82. There's gotta be some difference. honestly though okay i'm gonna sound i'm gonna sound like a douchebag here but dark chocolate i think is something where it's like okay twelve dollars for a bar of dark chocolate that doesn't seem that outlandish for me because dark chocolate's just expensive in itself like if you get like swiss dark chocolate at any grocery store if you get like 90 dark chocolate it's probably gonna be like 10 bucks the more the more chop like Milk chocolate is not a lot of cacao. And so the less cacao they use, the cheaper it is because it's harder to get cacao. That's the most expensive thing.
So the more sugar, fructose, corn syrup and milk and all this other shit they can shove in it, the cheaper it is. That one's air one. Just looking at it.
Very similar. However, I would probably say this one is nicer. This one tasted posh, but it just wasn't as nice.
It didn't taste as good. Because it's dark chocolate. I like dark chocolate more than regular chocolate.
I like the crunch. It like falls apart. I don't know. Dark chocolate just tastes good.
Not like some shit where it's like really bitter, but I enjoy dark chocolate more than milk chocolate. What I'll say though, is if you like white chocolate, somebody said, I was about to just this, that take. I... yo giggle buns forever just said white chocolate with the fucking better than sign yo white chocolate sucks balls it's not even chocolate it's horrible it tastes bad it tastes bad it's not chocolate it's just called chocolate i don't even know if there is fucking cacao and white chocolate it's just like it's just like milk and sugar That makes it 1-0 to Lidl. Maybe money doesn't buy taste.
Next up, we have sourdough bread. £1.99 at Lidl, £5.99 at Air One. A crazy discrepancy in price. But what about... £6 for a loaf of bread, though.
Like, a nice loaf of, like, baked bread. Okay, see, no, like, some of the things Air One, that Air One has, doesn't seem that overpriced for the quality. Like, £6 for a good sourdough bread loaf. It'd be, like, what, eight, nine bucks? like it's expensive but i under i understand okay yeah they baked it right but like milk twenty dollars for milk that is a nice eating sourdough hard shell and then a soft inside delicious a lot saltier not as hard on the outside but it's so close i'm gonna have to say this one okay next the milk yo no way that milk goes through an airplane flight from the uk to fucking california sitting in a hot suitcase you And that, and you think that's going to taste better.
If he thinks that tastes better than the Erewhon milk, I will crash out. There's, dude, that shit probably curdled in the bottom of that fucking airplane. 45 at Lidl, 15 pounds, 76 at Erewhon.
Why is it such a big difference? I guess we'll find out. Just tastes like milk.
just tastes like milk comes out a cow like it's gonna taste like milk um it's probably what cows they're getting it from and what they're feeding it like air one just seems like a place where it's like no it's all organic this one they taste exactly the same uh i can't determine and so it's a draw next up a cookie 49p at little compared to four pound 30 like you can look at this and tell that this one's higher quality but four dollars for $5.63 for a fucking cookie is crazy. For one, like, is this for a package of them or one individual cookie? How much is a double chunk chocolate cookie from Costco? That's what we need to compare. to the double chunk chocolate cookie two bucks okay and that and well that thing's also huge the double chunk chocolate cookie's massive for air one now look i shop a little i know this is the little one i know this is the air one one but i'm still gonna taste test them okay and that is very crunchy yo you gotta heat that up a little bit bro you're just eating them cold okay a lot of chocolate in the filling banging little like completely different cookie this is soft and doughy this is hard and crunchy it's your preference i guess i think this one's better because it's more chocolate yeah i'm gonna go with that one Yo, those are some fat ass straw-Yo, those are those GMO strawberries, chat.
Those are those steroid strawberries from Little. Those are those motherfuckers that they be juicing with shit. You ever get a st-You ever get a strawberry from a grocery store that's like the size of a fucking apple?
And you're like, what the fuck are they putting in these plants now? Next up, we got strawberries. £2.85 compared to £16.55. These ones are a much darker red than these ones but it's about taste. Oh, so good.
F***ing amazing. Now these taste different. There's a big difference with these. By far this one.
These are a lot juicier than these. These are a lot brighter red. These are darker red, more dry. This one all the way. Orange juice.
No pulp? Ugh. Ugh. Yo.
I'm going to stand on the wrong take here. Pulp orange juice is so fire. I hate when I go to a breakfast spot and I'm like, hey, can I get orange juice?
And they give me like a fucking Minute Maid orange juice. Yo, I want some shit where it's like, it looks like somebody already chewed it and just spit it in a cup. Love pulp, dude.
If I had a glass of orange juice that had, yo, if I had pulp, full pulp orange juice right now, yo, I'd go grab that shit and shake it up. pour pour myself a glass and just be sitting here i'd be chewing that shit like i'm an old person with with no teeth that one has more flavor tortilla chips 45p versus six pound six seven dollars for unsalted tortilla chips they taste better yeah choose this you Next we've got Honey. Like it's not surprising Erewhon's winning, but like the amount that it's 20% better, but 400% more expensive. 9 versus 11 pound 82. Now there is a very visible difference in appearance. This one is a lot more golden.
Whereas this one is a lot paler Yeah As you can see everyone was really taking the lead for the next night Oh water. Ooh a little water her taste test here. Oh, they just exactly the fucking same. All right, so visibly So visibly these two are about the same.
This is mad. 39 beers. Dude, I like that he did this video though.
Little compared to 20 pound 40. 51 cents. See that? That makes sense for a fucking bottle of water that big at a grocery store is $26. $26.
That's like 64 fluid ounces. Half a gallon of water. Nine at Air One.
Right off the bat, this. You can buy a gallon of water for a dollar. at grocery stores like 99 cents this is 26 times more expensive but it's probably going to be like one percent better has more bubbles in it and this is just tap water is underrated dude hose water is underrated hot summer day you got a little chemically taste in it but it's like ice cold but clear which tastes like a cold glass of water you They do taste a little bit different. I'm going to go for this one because I think it's the Lidl one and I'm used to that type of water.
This I don't like because I don't think I'm used to it. That's just the minerals in it though. Okay, next we've got crisps.
£1.15 at Lidl, £4.72 at Air One. Literally cannot tell the difference looks wise. Oh my... Oh my god, that is very, very good.
A lot of vinegar, a lot. Oh, that is banging. Soul just explodes in your mouth.
I wish he said that. That would have made me happy. Mouth. Wait, he might say it right here. bland as that is so clear so much better we are now brought to the last item which is the brownie if everyone's is better they win liddle's is better it's a tie 75 versus eight that one looks so much better i have to give it to everyone there yo that brownie looks so fucking good that brownie looks so fucking good holy shit yo when you bite into that motherfucker that's gonna be fudgy as shit $11 is wild though.
Pound 67. Got coconut, dark chocolate. Oh, coconut. Melt in the mouth.
That is an unreal brownie. Completely different texture. The Air 1-1 is more fluffy.
That brownie looks ass, dude. I'm sorry. Yo, even if this wasn't here, if you showed me that brownie, you want a brownie, I'd be like, bro, that looks like a fucking tasty cake, dude. What the fuck is that? That looks terrible.
I'd rather have a Cosmic Brownie than that. This one is not, as you can see. I used to live on those motherfuckers, by the way.
Cosmic Brownies used to be my lifeline. Like, swear to God. I used to, when I was in elementary school, I would eat probably two of those every day.
Like, just, oh my God. Snack time, lunch, be macking them. I think the L-1 does taste better.
Well, Air One is the winner. They have beat my beloved Lidl, and I have to give the crown to them. However, that's the price of the 10 items from Lidl, and that's the price of the 10 items from Air One.
Yes, they did just win on taste. Yeah, they just won on taste, but I'm going to agree with them that it's still not worth it, like by any means. If the other one, if Air One was like maybe twice as expensive in one, okay, but it was like...
actually fucking 15 times more but i know why i'd want the shop i just called erwan to ask if they took food stamps and surprisingly they do you called erwan bro they take food stamps you better be given a month worth of food stamps for one fucking filet like how much do you think fucking meat is there i wish he went over that a fucking filet from erwan is probably like 70 dollars all right that was a w vid okay I'm going to go piss real quick. It's time to lock in for Pico Park.