Yves Morieux is a Senior Advisor at BCG, based in Dubai, and global expert on organization strategy, people strategy, business transformation, and Smart Simplicity.
He leads BCG’s Institute for Organization and has pioneered the Smart Simplicity approach, aimed at helping organizations manage complexity by changing structures and behaviors.
Morieux is a coauthor of the book "Six Simple Rules" and has presented a TED talk on managing complexity in organizations.
His work focuses on enabling companies to improve productivity and competitive advantage by simplifying structures, fostering collaboration, and addressing internal complicatedness.
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Yves Morieux: Profile and Expertise
Senior Advisor at BCG, specializing in people strategy, organization strategy, public sector, business transformation, behavior change, and culture/change management.
Director of BCG’s Institute for Organization, leading research and consulting on corporate transformation and organizational change.
Pioneered the Smart Simplicity methodology, which equips organizations to respond to modern business complexity by enabling collaboration and creative problem-solving.
Educational background includes a PhD in industrial marketing (University of Strathclyde), DEA in decision science and organizational sociology (Sciences Po), and other postgraduate credentials.
Recognized as a BCG Fellow (2008-2017, again starting in 2019), focusing research on business complexity and organizational response.
Key Concepts and Thought Leadership
Smart Simplicity: A set of six rules co-developed with BCG clients, aimed at managing business complexity without adding unnecessary organizational layers.
Emphasis on understanding real behaviors, underlying motives, and leading by example to foster collaboration and creativity among employees.
Advocates that the main competitive challenge is internal organizational complicatedness, not external competitors.
Advises senior executives globally on strategy, transformation, and solving complex organizational challenges.
Publications and Media
Coauthor of "Six Simple Rules: How to Manage Complexity without Getting Complicated," outlining the Smart Simplicity principles.
Notable TED Talk: Presented on creating competitive advantage and productivity through Smart Rules.
Authored and contributed to several BCG articles and reports, including:
“The Social Economics of Work and Productivity”
“A New Approach to the Intractable Problem of Climate Change”
“Fighting Hunger and Other Complex Problems with Smart Simplicity”
“Bringing Managers Back to Work”
“How Complicated Is Your Company?”
“Mastering Complexity Through Simplification”
“A New Approach to Organization Design”
“The Smart Solution to the Productivity Paradox”
“Exercising for Excellence: Creating Value Through Smart and Simple Support Functions”
“Stop Trying to Control People or Make Them Happy”
“Why Managers Need the Six Simple Rules”
Decisions
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