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Lecture on Marketing and Strategic Communication

Jul 10, 2024

Lecture Notes

Key Points

  • Intent of the Camp: To provide protection force and championship.
  • Common Mistakes in Analysis:
    • Misinterpreting data due to distractions like TV sets.
    • Failing to identify or prioritize the target audience properly.
  • Interview Process Steps:
    • Identification of target audience.
    • Strategy development for companies, particularly in scenarios like heart attack response.
  • Launch Strategy:
    • Emphasis on timing and location, such as launching only in Delhi.
    • Considering the entire life cycle of the product or service.
  • Case Study - Old Product: Example of a product becoming outdated but still holding value in certain contexts (e.g., Alexa.com).
  • Subscription Model: Importance of subscription offers in various stages of a company's timeline. Examples include educational institutions and after launch in markets like India.
  • Communication Tips:
    • Ensure clarity in the message to the audience.
    • Importance of sharp communication, especially in social media.

Additional Details

  • Mistakes to Avoid: Ensure not to dispose of potentially useful resources.
  • Roles and Responsibilities: Emphasized on home button subscriptions and their necessity.
  • Changing Media Strategies: Evolution and necessity of adapting communication strategies to match audience preferences.
  • Example of Broad Availability: Mention of products like jewelry and phones showing diverse market offerings.
  • Social Media Outreach: Strategies for reaching out to key figures such as the railway minister using social media.