if you thought of someone making 730k per month how long would you guess they are working most would guess 12 to 14 hours a day I'm doing the complete opposite I'm currently on Pace to do $9 million a year and only work 4 hours a day it wasn't always this way when I was 22 I ran a coding boot camp in Canada where I was working 15 hour days and being run into the ground it was a nightmare I thought I had figured out how to be an entrepreneur but I got it all wrong I had no control and no Freedom fast forward to today I only work 4 hours a day I get to travel the world for 6 months out of the year have total control over my time and I'm in the best shape of my life I created the life of my dreams and I want to show you how to do the same I'm going to show you a step-by-step approach to make more and work less what I've discovered is that it all comes down to four pillars of Leverage imagine total freedom what do you picture what does it feel like if you had total freedom what's the first thing you'd change about your life the four pillars of Leverage are deep work automation the founder flywheel and the chief of staff we'll cover each of these in 60 seconds but first why should you even listen to me well right now my portfolio of internet companies makes me 730k per month and I only work 4 hours a day in the last 6 months I've traveled to Tokyo medine Mexico City LA New York City and Hawaii all while working 4 hours a day which is insane because hasn't always been this way it's not about working 14 hours a day on soul sucking work that will kill your spirit it's about working 4 hours a day in your zone of Genius Moving Mountains it's about making great money while not sacrificing your health and well-being so what do you need to focus on to generate 730k per month while only working 4 hours a day well let's get into it the first pillar is deep work my belief is that 1 hour of deep work is better than 8 hours of shallow work my typical deep work session looks like this I curate what I need to get done the night before I then wake up in deep work from 6:00 a.m. to 10:00 a.m. no phone no distractions no talking put that in the other room it's me alone in my little world drinking my iced Americano creating magic I have my deep workk playlist on brain.fm I listen to music that is designed from the ground up to guide my brain into a peak mental state the key is to get deep work the second you wake up Neuroscience research has shown that your ability to achieve deep work is highest first thing in the morning your brain is ready it's primed and your motivation is high bias so use this to your advantage deep work is time you have to work on your zone of Genius what is your zone of Genius I use my mornings to focus on three things in my zone of Genius writing creating systems and automation writing is a superpower it is the most critical skill for your career and life writing online increases your service area for clients Community connections and growth plus writing brings me enormous Clarity SEO is writing sales is writing email is writing AIO audience growth is writing hiring is writing I write every day when I'm writing I focus on seven core areas tips lessons systems playbooks personal stories benefits and examples these seven prompts allow me to come up with endless content ideas around any subject now writing is not just important for audience growth it's also key for Building Systems systems allow me to gain leverage and then remove myself from operations as a Founder you are as strong as your systems as James Clear famously wrote you do not rise the level of your goals you fall to the level of your systems so you need to create systems systems for sales hiring design Finance product operations creative technology monetization you need systems when I build systems I create them in a Google doc I then film myself doing the task in a loom video and then I add the system to my company Wiki and notion and then train my team on that this allows me to remove myself from operations it gives me time freedom to spend time doing things that I just love in life and then I delegate the tasks that I just don't want to work on my goal each morning during deep work is to get 1% better which I know will help me become 37 times better in one year it's all about compound growth it's a game of tiny wins stacked up daily to produce exponential results so now that you have 4 hours of deep work scheduled in your calendar let's move on to the next pillar your founder flywheel if you're not familiar with the flywheel it's a device used in vehicles and machines to store kinetic energy as the flywheel turns it builds momentum and gets easier and easier to turn the flywheel multiplies your effort and it becomes self-propelling according to Nathan Barry my good friend in fer of convert kit a $200 million bootstrap newsletter platform there are three laws to a flywheel one activities in a flywheel throw from one onto the next two each rotation of the F gets easier than the previous rotation and then three each rot R ation produces more than the previous rotation as Founders we want every action to multiply we want there to be compounding effects on everything that we do so how do you build your own founder flywheel start with building an audience around your personal brand this is what I've done with my audience and portfolio of internet companies and growing them to $8.7 million per year I invented the founder flywheel the founder flywheel is a self-propelling system I've developed to 10x the results of my efforts and exponentially grow my Brands here's what my founder flywheel looks like first off I've got my personal brand attention is the new oil and your personal brand is the pipeline your focus early on in your business should be to set your audience growth on fire and the best way to do this is to put your face out there share your point of view share your stories with the world your mistakes your failures your successes your achievements build an audience around you and your business this is exactly what I've done to grow an audience over 16 million the content I share goes viral on a regular basis in the last 14 months I an audience of 2 million around my personal brand here are my social stats in just 14 months 580,000 followers on Instagram 284k followers on twitter 282k followers on LinkedIn 120k followers on Tik Tok 10K subscribers here on YouTube and 65k newsletter subscribers the growth of my personal brand fuels enormous revenue for my businesses the more people that hear my story the more they want to join founder W and the more Brands want to work with herb the growth of my portfolio of Internet businesses has skyrocketed here's just the last 12 months founder West went from $0 to $280,000 revenue a month it also went from nothing to over $210,000 profit a month it went from nothing to over 9,000 sales in just the last year and IR grew by over 120% to run rate revenue of $7 million all in just the last year and my business's growth helped Propel massive Word of Mouth happy customers tell more customers people don't buy what you sell they buy what others want to buy the more testimonials that we share across our webs it social and newsletter the more Founders join founder OS this creates a referral flood a referral flood is an endless flow of customers that you generate for your business without spending a dime on ads get a pen get paper and write down how your personal brand fuels your business brand how can you leverage your audience to drive endless leads number three automate eliminate delegate now as you grow your business you need to focus on AED as Tim Ferris puts it in the 4-Hour Work never automate something that can be eliminated and never delegate something that can be automated or streamlined otherwise you waste someone else's time instead of your own which now wastes your hard earned cash I invented the AED system to give me time and Financial Freedom it makes it easy for me to automate eliminate and delegate and you can use it to tenx your cash flows and work less here's how it works step one make note of all the tasks you've worked on over the last 8 weeks step two indicate whether task gives you energy or it drains your energy step three Mark whether you can automate eliminate or delegate a task ask step four any task you can eliminate you should stop doing immediately step five any task you can delegate create a loom video of you doing it and then pass it off to the right person on your team you should delegate tasks that are below your hourly rate I decided on an ambitious hourly rate of $5,000 an hour and it transformed the way I saw a task social media management $50 an hour delegate building a webflow website $90 an hour delegate coaching a Founder for $500 an hour get clear on your desired hourly rate begin eliminating or delegating tasks that do not hit that hourly rate step six any tasks you can automate you should figure out the best tool and then automate it when you're ready to automate there are seven tools I recommend you use to save 30 hours a week convert kit for newsletter automations hype Fury to automate your content calendar and create a 60-day Content backlog and then get off the content hamster wheel chat gbt to automate content ideation you know I created this prompt to generate a Content Matrix and quickly come up with 30 content ideas in 3 seconds text expander to save Snippets you always use so you don't need to repeatedly type things and yesware to automate your sales emails and leverage them over and over again very easily seamless AI to automate your lead generation and 10x your revenue and kajabi to automate your sales funnels and put your business on autopilot 10x your profit and gain more time leverage now the next pillar is hire a chief of staff now as you're growing your business there are task that slip through the cracks a random email requests someone trying to book a meeting with you travel plans you need help booking or help interviewing a potential hire being a CEO is hard and you need reinforcements you need a chief of staff so what is a chief of staff well a chief of staff pulls the strings to ensure daily operations run without you Matt murrie is a prolific CEO coach to the CEOs of coinbase open AI Cana and seoa leading teo's trust mat to bring them Clarity focus and higher performance so what is Matt's number one requirement of all CEOs he works with they must have a chief of staff this might sound weird at first but you hear me out when you run a company there are way too many actions going on that you can keep up with by yourself if all you do is work on admin tasks your mind isn't free to work on Creative tasks and if you don't have time to be creative then you can't move the needle forward in your business you need to focus on tasks that only you can do most Founders make the costy mistake of trying to do everything by themselves and this is why 90% of businesses fail it's also why so many Founders are burnt out they're depressed they're anxious and they're running a business that's running them into the ground there's a better way the highest leverage hire a Founder can make is a chief of staff my chief of staffs are so important in all my businesses they are literally the first hire I make when I start a new business they protect my time they manage internal and external Communications they organize my calendar and they are my first line of defense to any task that could interrupt my time which is my most valuable asset what should you look for in a chief of staff well look for someone that is super organized they should be an expert communicator and they must have solid business knowledge and at least 2 years of related experience you can test different candidates ability to perform these tasks that you dream you want to delegate and if they pass that challenge will then bring them on board trading them is the key to getting massive leverage out of this critical hire the main thing you need to ensure is that you're giving them full information into everything yes everything you spend your time on hiring scheduling email slack your calendar meetings everything the more they become your second brain the more that they're going to be able to perform tasks without your help whatever you have access to they need access to you need to give them 100% context on what you work on I know that's a little scary but it's worth it trust me have a daily 15minute stand up where you train them and let go of more and more more tasks and get back your time my experience over last 10 years has shown me that this one Higher can bring 10x more piece of mind it increases my happiness and has been a GameChanger to my success take the leap of faith and start recruiting your chief of staff today launch your growth trajectory into orbit with these four pillars of Leverage your most valuable asset is your time and when you control your time you achieve true Freedom gone are the days of working 12 hours a day on soul sucking work Embrace time Freedom location freedom and Financial Freedom put your business on autopilot and remove yourself from operations hit $5 million Revenue year travel the world and make memories with family and friends let's build your automated Empire