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Free Leads from Zillow Hack

Mar 4, 2025

Lecture Notes: 15-Minute Hack to Get Free Leads from Zillow

Presenter: Chris Jones, Founder and CEO of Gorilla Realty

Overview

  • Eight-week Series: Weekly live sessions every Friday with Chris Jones demonstrating effective client acquisition strategies.
  • Focus of This Session: A 15-minute method to obtain free, high-quality leads from Zillow using FSBO (For Sale By Owner) listings.

Introduction

  • Zillow Leads: High quality because users are likely buying or selling.
  • Cost Comparison: Being a Zillow Premier Agent is expensive ($1200/month/zip code in some markets), but this method is free.
  • Tools Required: Five free web apps developed by Gorilla Realty.

Steps to Get Free Leads from Zillow

1. Start with FSBO Leads

  • Tool: Fizz Bonanza (web app, not a smartphone app).
  • Process:
    • Enter ZIP code to get FSBO leads.
    • Subscribe to receive weekly emails with new FSBO leads.
    • Export leads to a CSV file.

2. Organize and Filter Leads

  • Spreadsheet Management:
    • Open CSV in Google Sheets.
    • Filter out non-essential columns and focus on telephone, property address.
    • Use formulas to concatenate important details like price and description.

3. Import Leads to CRM

  • Tool: Hatcher (minimal CRM focused on converting leads to deals).
    • Import processed CSV into Hatcher for tracking and follow-up.

4. Contacting FSBO Leads

  • Cold Calling:
    • Use Hatcher and Twilio integration to call leads.
    • Follow a unique FSBO script to convert calls to listing appointments.
  • FSBO Script Highlights:
    • Introduce yourself and request to take a video tour of the property.
    • Offer to send a professional video tour to the seller.
    • Ask for seller's email to send the video.
    • Discuss Zillow's limitations and offer to upload a branded lead photo.

5. Creating a Video Tour

  • Tool: Listing Cake (app for creating professional video tours).
    • Upload photos and video clips.
    • Customize with overlays, music, and agent contact details.
    • Send the completed video tour to the FSBO seller.

6. Photo Branding for Zillow Listings

  • Tool: Free Photo Branding (app to brand photos with contact info).
    • Customize photos to encourage potential buyers to text for video tours.

Building Relationships and Follow-Up

  • FSBO Follow-Up: Regularly check in with FSBO sellers without being pushy.
  • Ultimate Goal: Establish trust and be the first agent they consider if they decide to list.

Success Metrics

  • Lead Generation: Each flipped listing can generate 5-10 buyer leads weekly.
  • Conversion: Build relationships leading to listing appointments and eventual listings.

Final Remarks

  • Strategy Replication:
    • Execute this strategy weekly for consistent lead generation and potential listings.
    • All necessary tools and resources provided free by Gorilla Realty.

Chris Jones emphasizes that this strategy is his favorite due to its effectiveness, cost-efficiency, and ability to generate high-quality real estate leads consistently.

Full transcript