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Creating a Competitive Swipe File

Nov 4, 2024

Lecture Notes: Building Your Swipe File for Entrepreneurs

Introduction

  • Concept of Swipe Files: A personal vault of winning ideas, inspired by successful entities (e.g., Apple's ads from Nike, Nike's from politics, politics from religion).
  • Goal: Teach how to build a swipe file, find and organize winning material, and legally "steal" without copying.
  • Outcome: Gain a competitive advantage over experienced entrepreneurs.

Guest Speaker

  • Jordan: Operating partner at Late Checkout. Works with the host to leverage internet content to "steal like an artist" for entrepreneurial success.

Key Concepts

Importance of Swipe Files

  • Ads Exposure: Exposure to 4,000 - 10,000 ads daily. Creating swipe files helps turn ad consumption into creation and revenue potential.
  • Study What Sells: Learn from how you were sold to create better sales strategies.

Tools for Swipe Files

  • Using My Mind Tool: This tool with a Chrome extension helps save and organize inspirations.
  • Got Got Swipe File: A system to store inspiring content under categories like stopped scroll, subscribed, etc.
  • Bookmarks and Tags: Importance of not losing track of bookmarks; using folders and tags for organization.

Inspirations and Examples

Unique Ads & Products

  • Not Fried Chicken Ice Cream: Stands out due to unexpected combination, useful for creating unique SaaS or digital product ads.
  • Colin and Samir's Thumbnail: An example of exceptional marketing that boosts engagement and clicks.

Effective Marketing Tactics

  • Using AI for Automation: Tools like automated scrapers for generating reports enhance the marketing funnel.
  • Segmenting Audience: Using tools like Right Message to tailor offers to specific audience groups based on preferences.

Unique Market Moves

  • IRL to URL Techniques: Using physical books or products to drive digital engagement (e.g., Tiago Forte's bonus chapters).
  • Creative Sponsorships: Example of Pop-Tarts viral sponsorship resulting in significant sales increase.

Building Your Swipe File

Starting Your Collection

  • Use of My Mind and Other Tools: Tagging and noting down insights when saving inspiration.
  • Turning Consumption into Curation: Regularly collecting and categorizing content you find online.

Additional Tools and Tips

  • Alternative Tools: Mention of Sublime app as a potential tool for public mood boards.
  • Innovative Pricing Models: Exploring new pricing strategies such as pay-what-you-want.

Final Thoughts

  • Studying How You Got Sold: Building a habit of analyzing successful marketing strategies to enhance your own offerings.
  • Potential Tool Idea: An AI agent that scrapes and analyzes digital marketing funnels to save time and enhance study.

Conclusion

  • Inspiration and Call to Action: Encouragement to start building a swipe file and innovate using observed marketing strategies.
  • Engagement: Encouragement to engage with the content (like, comment, subscribe) if it provided value.

These notes are aimed to serve as a reference for understanding the key points discussed in the lecture and to assist in the application of these strategies in entrepreneurial ventures.

Full transcript