Business Department Interview with Myron Golden

Introduction

• Interview with Myron Golden, a business coach and mentor.
• Discussion on making oneself findable to the potential millions interested in their business.

Key Concepts

• Obsession with Solving Problems:

  • Importance of solving customers' problems.
  • Myron’s obsession has helped entrepreneurs achieve million-dollar days.

• Sales as a Skill:

  • Sales is not a talent but a skill that can be acquired.
  • Misconceptions of sales being manipulative.
  • Difference between persuading and convincing in sales.

• Learning Curve in Sales:

  • Importance of practicing sales even when initially bad.
  • Concept of "lasting through the learning curve."

Overcoming Limiting Beliefs

• Self-Made Beliefs:

  • Many beliefs are adopted or adapted, not inherent.
  • Misassociation of causes and effects can lead to erroneous beliefs.

• Pricing Issues:

  • Difficulty in believing in one's own pricing worth.
  • Myron’s strategy: Start high and be willing to negotiate.

Pricing Strategy

• Myron raised prices over time from $2,000 to $350,000 for VIP days.
• Premium pricing reflects transformation value, not just time spent.

The Bible as a Business Guide

• Myron's business insights are deeply rooted in scripture.
• Understanding the Bible as a book of principles, not just religion.

Economic Concepts

• Economic Pie is a Lie:

  • Consumption creates production, not lack.

• Principles from Nature:

  • Garden analogy: Consumption leads to more production.

Business Growth and Awareness

• Growth requires awareness of existing resources, not more resources.
• Focus on serving rather than getting.

Four Business Moves for Scaling

1. Lead Generation:

   • Importance of having leads to make sales.
   • Doubling leads can double business revenue.

2. Lead Conversion:

   • Mechanisms to convert leads to customers.
   • Examples: webinars, challenges, events.

3. Customer Ascension:

   • Maximizing profitability through premium value offers.

4. Customer Retention:

   • Continuity offers for long-term customer payments.

Building a Business Culture

• Kingdom Culture:
  • Treat clients and team members with respect and kindness.

Family Involvement

• Myron’s family is actively involved in the business.
• The kingdom of God as a family business model.

Investing in Yourself

• People struggle with self-investment due to societal identity misconceptions.

Conclusion

• Everyone is one idea away from their fortune.
• Encouragement to participate in Myron's challenges and read the "Boss Moves" book.