i just uncovered a niche directory website that is making an estimated $10 million a year and this really got my wheels spinning What other niche directory ideas are out there that are just silently crushing it Today not only will I reveal the niche directory site I found making $10 million a year but I also found four other niche directories that I think you'll love Some of these are really large websites but a few of these are really obscure niche directories that will just make you say "Wow can you really make a directory on that subject?" And it will make money Oh and the last site that I'll reveal is only 3 months old and it's already getting over 50,000 visitors a month All right let's dig into these super unique niche directory websites First up is happycow.net This site is estimated to make $10 million a year What is it Well it's a directory to find vegan restaurants near you So if you just enter a location Mesa Arizona where I grew up it'll pull in a map that shows all of the different vegan restaurants that are in the area You can go there You can check it out But it's really just a database a directory of vegan restaurants Now how much traffic do does this website get Well I was astounded I pulled up Similar Web It gets 1.18 million visitors each month And because it's such an interactive directory it gets 4.3 pages per visit And that's going to come into play here in just a second when I calculate earnings Where is the traffic coming from Well it's a United States-based website so it's within the US But most of it over 60% of the traffic is organic search So mostly from Google or other search engines But then a lot of people once they find it up to 32% of people are direct or returning visitors Now as I mentioned this site is estimated to get $10 million a year in revenue This is an estimate given by growjo.com I don't know how authoritative or how accurate that is but they estimate that their annual revenue is $10 million a year Now what I can calculate is their display ad revenue I can see that all over the website there's ads Uh you can see everywhere that I go But if we come to a simple ad revenue calculator I can punch in 1.1 million visitors a month 4.3 page views per visit and a $15 RPM That gives me approximately $76,000 per month just in ad revenue Now if you know directory websites their main source of revenue tends to be from sponsored listings or placement or higher placement within results So I imagine that most of their revenue is not just from display ads They might make up to $75 to $100,000 uh a month just from display ads but I imagine that they make a significant amount of money more for the directory placements for the sponsored listings All right so this is a huge example but what about something a little bit more niche Maybe something that you might be able to build in your spare time Let's look at my second example here This is soorggon.com I love this because it's not just a directory websites on all of the hot springs that are out there No it only looks at hot springs within the state of Oregon Extremely niche So it's Oregon hot springs directory That's literally all it is And it you can scroll through here They've got a map They've got a directory So if I pull this up it's going to show me uh again the map where you can go for your hot springs bathing right A lot of fun Uh but they also have a lot of sister directories at least that they link to They have Arizona California Idaho Montana and other websites I don't know if the same person that built Soak Oregon also built these other hotring directories but that would be a really good idea if they did Now this is more niche obviously just taking one state finding all of the hot springs within that state and then building a website They have guides and books and a lot more to the website but you can see it's monetized with display ads This gives you an idea of something smaller more niche that you might be able to build but this website still gets about 30,000 visitors every month according to Similar Web almost two page views per visit and most of the traffic is coming from either organic search almost 39% and then 44% is direct People that found it are coming back time and time again So a quick calculation this isn't going to make you extremely rich However how would you like an extra $767 per month from display ads from your hot springs directory website That's based on these calculations of how many page views per visitor and a $15 page RPM Not bad for an extremely niche 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somebody that is making $250,000 a year from his niche directories We actually had Tim Stoddard on the Niche Pursuits podcast and he revealed that he's the owner of sobernation.com What is it Well it's a directory of rehab centers that uh he's put together that you can search by zip code or state and you can find a rehab center near you Now this is a very personal story that Tim shared He has experience in this niche He's been able to build this up He has rehab guides addiction guides and rehab centers Uh he makes money primarily from uh placements on the website and he actually has a few different niche directory sites that are in the similar niche and I believe all combined they make the $250,000 But he shared on the Niche Pursuits podcast that what he's done is he took his own experience with rehab centers He built a website and a resource where people can then use Sober Nation to find the help that they need from the rehab center But he's gone one step further and because he was so successful in marketing of this particular niche directory he actually created an SEO agency a digital marketing agency specifically for rehab directories Right So if you look at Stddy Internet Marketing this is a agency that he has where uh you can get more qualified addiction treatment leads on autopilot So he's created a whole agency to serve this particular niche That's what I love is when you build a directory you might then be able to build a service on top of that because of the experience that you have So just from his directory small network of directories Tim is making $250,000 a year but then he has an agency on top of that to help do the internet marketing for other agencies in the same niche Brilliant if you ask me All right this next directory website is perhaps the mother of them all Welcome to care.com I'm sure you've heard of Care before This website well let's take a look at what it is You can either find care whether that's senior care babysitting pet care etc or you can find a job where you can provide the care So if again if we just punch in a zip code we can do a search for care And what I love about this website is that it takes you down a funnel It says "Okay I want child care." I'll select the next one I'm looking within a week And all of these clicks it's getting me further down the funnel and the commitment level And if I go through this whole process I don't actually get to see any of the care until I register with an email address And so they do an excellent job of getting this huge database of email addresses and people interested in getting care whether that's babysitting or pet care And then they also on the other side if you punch in I want to provide care and get a job it's also going to get the email address of those people It says that has 29 million families who've used care.com Now this website gets approximately 4.75 million visitors each month according to similar web a huge amount of traffic 6.74 pages per visit most of that traffic is coming from direct because of the marketing that they do people are just aware of this website the oneword domain and then organic on top of that If you look at their website you can see that they don't have any ads on the website because they're going to make a lot more of their money from sponsored listings from getting the higher placement for people providing the care There's membership options that they have for people looking to hire others So there's a number of ways that they monetize this website It's absolutely massive We don't know exactly how much money it's making other than in the year 2020 IA acquired care.com for $500 million IA Interactive Corp is a publicly traded company on the NASDAQ and Care.com is now one of their properties So they were acquired for $500 million So they're making millions of dollars every year from Care.com this massive directory Now I know what you're saying I can't go out there I can't build a care.com That would take years That would take millions of dollars of investment And you're absolutely right But there are newer websites newer directories that are doing really well And so for my final directory that I want to reveal this is something that is only 3 months old and it's already getting over 50,000 visitors a month Let's check out mcp.so This is a directory for MCP servers and clients What is that I'm not an expert in that at all other than I know from my research that Anthropic who are the creators of Claude the AI tool They recently introduced the model context protocol or MCP Uh and so this is essentially an open-source uh model which is a new standard for connecting AI assistance to the systems where data lives And if you want to learn more you can read from their website Okay But this was just announced November of 2024 So we're only about 4 monthsish away from that announcement Somebody quickly then went out and started building a database a directory of all the MCP servers that are out there And so this website mcp.so you can see that it has all these listings this directory of MCP servers and clients It's kind of nerdy stuff However what's really smart as well that they are already getting 52,000 visitors per month coming to the website which uh is huge for a brand new website And believe it or not a significant portion of that traffic is coming from organic search According to Similar Web about 35% is organic search The other 43% is direct with about 10% is referrals and another 10% from so social So they're getting traffic from a lot of different sources I don't notice ads all over the website So I can't do an ad calculation uh to see how they're making money And maybe they're pre-revenue I don't know Or maybe they're charging for listings But either way they're well set up so that they can make money from sponsored ads or make money from display ads on their website A very niche idea that hopefully is going to get the wheel spinning for you Overall I hope that some of these niche directories have inspired you for what's possible With some ingenuity and hustle you just might be able to build a successful directory website making a few hundred a month to millions Want to see some examples of more simple websites that are making good money I recently created a video of a one-page website that is making $21,000 per month Go ahead and check out that video right here Thanks again for watching