Digital Marketing Interview Preparation

digital marketing is one of the growing areas of online business and it is expected to dominate in the coming years hence it will generate a lot of great opportunities in the field of digital marketing so in order to help you guys boost your confidence and help you prepare well to as an interview Ed Rea has come up with this list of top digital marketing interview questions which will be suitable for both freshers as well as experienced candidates hi guys this is vavi and today we are going to be discussing the top 50 digital marketing interview questions but before we get started with this session let's take a look at the agenda first we'll start off with understanding what are the beginner level questions that will be asked and then move ahead and understand the what are the executive level interview questions that will be asked in an interview followed by which we'll also see what are the manager level interview questions that will be asked so this video is divided into three parts guys so I hope the agenda was clear to you guys also subscribe to edua YouTube channel and hit the Bell icon to never miss any notifications from us on trending Technologies also if you're someone who's looking for an online certification training in digital marketing check out the link in the description box below so let's get started with the session so the first question that I have for you is what is digital marketing and explain it in simple terms digital marketing is all about the tactics for brand marketing via online channels it includes various techniques like SEO that is search engine optimization sem search engine marketing link building email marketing PPC that is paperclick affiliate marketing and so many others now when I say digital marketing what comes to your mind so this digital marketing it encompasses all marketing efforts that help you in promoting your product or brand using electronic devices or the internet it leverages online marketing tactics like search engine email marketing social media marketing mobile marketing and so on in order to connect with current and prospective customers so this was about what is digital marketing now moving on let's take a look at the next question so the next question that I have for you is what are the different types of digital marketing so I've mainly listed out a few of them so there are six of them in total first one is search engine optimization or seo seo is used for blogs or any articles that you want to write regarding your company or your product so this basically helps a lot in link building or organic traffic generation the next one is search engine marketing semm is used a lot in terms of optimizing or marketing your content that you create search engine marketing is analyzed ing the search engine how it works how Google works and Market accordingly all right now talking about content marketing content marketing deals with creating valuable content and creating a Blog and guest blogging and all of it come under content marketing now the next one is email marketing so if you want to be a professional in the field of digital marketing you should know how email marketing work email is one of the oldest and the most used form of communication in the business aspect so email marketing is another type of digital marketing so I wouldn't say types these are also considered as channels okay so these are some mediums or channels through which you can promote your product now the next is social media marketing when I say social media you think of certain applications that would be used on a day-to-day life basis right so then namely Facebook Instagram Twitter LinkedIn YouTube and so on so social media marketing place an important role in enhancing a company's marketing efforts so know how to promote your product on the social media and the next is e-commerce marketing you can put up your product on the e-commerce website and you can get traffic from it okay so these are the different types of digital marketing available now the next question is how can you categorize digital marketing so this digital marketing is mainly classified into two fields that is inbound marketing and outbound marketing inbound marketing is also called called as a magnetic marketing as it allows the organizations to attract their best prospects and those who are actively looking for something or some solutions online so inbound marketing helps pulling the interest of the customer and it is written according to the customer needs and natural habitat or some examples to this would be the blogs social media post search influencer marketing optin emails and so on now talking about outbound marketing outbound marketing is also referred as the interruption or the push marketing which uses tactics that gets a message to a lot of people in an effort to make a sale okay so this is like you're pushing your content so that people would know about it and people would get to know about your organization as well and this pushes regardless of the users's interest you might have come across these ads when you're watching a video online right so these just pop up out of nowhere when you don't want to watch it so these are called as push marketing or outbound marketing it is written according to the product's need and not as for the customers need and some natural habitat or examples to this would be display ads T marketer script magazines tv ads and so on so this was about the categories now talking about the next question according to you what are the most effective ways to increase traffic onto your website so here are a few mediums or ways you can say that that will help you increasing the traffic on your website so the first one would be paid search so you're going to be paying to your content so that it ranks on the first page you might have seen these advertisements or posts which rank on the first page of Google like the first link which has ad under it so these are nothing but the paid ads or the paid search now the next would be display advertising and email marketing display advertising is something that like I mentioned push marketing and email marketing is also very important guys this will also eventually help you in getting a lot of traffic onto your website send prospective emails to your customers or the viewers who are looking for a solution online okay and content marketing and content optimization content marketing like I mentioned it is going to help you in creating organic traffic onto your website so yeah content marketing is a must and you should know how to optimize your content you should know how SEO plays a major role in optimizing your content the the content that you create must be up to date it should have interesting facts about any of the topic that you'll be discussing and guest blogging guest blogging is also important guys if you want your organization to grow in large scale you need people who are actually willing to write some interesting blogs regarding your topic or your product now seeking referal traffic this is because if you write a blog on any of the ranking keywords you can either link these blogs to another blog that you'll be writing or you can just promote OTE the same blog in that content you can either leave a link to your existing blog so that you can get more traffic via that channel and Target longtail keywords you should always Target longtail keywords guys because these help in ranking the most and it'll eventually get more uh views also okay now the next question is what is SEO explain it in simple terms SEO is actually a process of optimizing your content technical setup and reach off your website so that your pages appear on the top of the search engine result Pages for a specific keyword so this is a process of increasing the quality of your website traffic guys and uh major search engines like Yahoo Google binge all have a primary search results right here web pages are displayed and ranked based on what search engine selects as the most relevant in accordance with the context an SEO helps websites achieve a better ranking on the search engine result pages when prospects search for a particular keyword related to your product or service eventually this will increase the quality and the quantity of traffic on your website through organic results okay so this was about SEO now moving on to the next question what are the different types of SEO that are frequently used in the market so we have namely three types of SEO that are used widely so let's learn about them in detail yeah so the first on the list is is a white hat SEO this is the most popular SEO technique that utilizes methods and techniques to improve search engine rankings of your site which do not run awful of search engine guidelines so this follows the search engine guidelines guys so it actually follows the Google guidelines as well so whad SEO uses techniques like high quality content link acquisition website HTML optimization and restructuring your content with white SEO you can expect a longlasting growth in your ranking so like I mentioned these whiteart SEO techniques are used for high quality content so you will be able to create high quality content using wh hat SEO and it's strictly follows or it is strictly abided by the guidelines of Google and search engine now talking about black hat SEO it exploits the various weakness in the search engine algorithms to get high rankings the black hat is not in accordance with the SEO guidelines set by the Google search engine or the search engines itself some of the blackhe Hat SEO techniques are keyword stuffing link spamming hidden text hidden link and so on so using these techniques you can expect unpredictable quick but shortl lasting growth in rankings so this is like white money and black money guys white money is something which is abided by the rules of the nation or the country and black money is something which is illegal but here it is not illegal it is just stuffing or adding more things so that your page will rank on the first page right now talking about gray hat SEO gry hat SEO is neither black nor white it rather combines both of them it is a transformation from black hat SEO to white hat SEO and vice versa okay so this was about the sixth question moving on the next question is explain keywords in digital marketing and how is it important for SEO a keyword is the most significant and fundamental element of the search engine optimization keywords are considered as the core of all your SEO efforts they are crucial for better rankings in the search engine result Pages or SCP it is really important to make your website SEO optimized for keywords that are relevant to your business this would help your websites page to rank higher in the search engine result Pages which will eventually make customers or viewers to find your website very easily now moving on to the next question we have what are the different areas or key areas where you can use keyword to optimize your site ranking okay this is an important question you can use keywords to optimize your site ranking by mentioning them or linking them in your website URL website title metatags web page context body text and headlines if these contain your keywords it is for sure that your keyword is ranking and the entire page is pertained to one keyword if you want to optimize your content SEO is must so by mentioning in all of these I think you don't have to stuff your keyword in between anywhere okay so the next question is what are onpage and off-page optimization on page basically refers to the factors that you can optimize on your own website to grow traffic the main components involved in on page optimization are title of the page meta tag description optimized image with all tags URL structure high quality content optimized internal links and so on whereas off-page SEO is all about your online reputation it includes acquiring backlinks for your page from Authority sites in your Niche the main components involved in the off page optimization are acquiring back links leveraging social interaction with your site promoting your content via social media platforms adding social bookmarking and guest blogging so these are some major differences between on page and off page optimization now moving on to the next question what are some useful tools for digital marketing we have some interesting tools for digital marketing guys so I've noted down a few of them we have so many tools in the market right now which helps in digital marketing so we have something called keyword research or keyword keyword Discovery this helps in ranking your keyword or analyzing how to make your keyword rank on the search engine result Pages we have rank watch which helps in ranking Moos which is also another platform that helps in analyzing the SEO Alexa ranking Google analytics heat Maps sem Rush ahfs ad expresso unbounce and so on so these are some interesting tools that help in analyzing your content and help you in promoting a product now moving on to the next question we have explain PPC or paperclick advertising paperclick is also one of the most predominantly used forms of marketing PPC is abbreviated as pay per click which is a model of internet marketing in which advertisers pay a fee each time one of their ads are clicked essentially if I say it is a way of buying visits to your site rather than attempt in it to earn it from the visits organically it is also referred to as sponsored result on the search engine result Pages PPC ads are visible flexible and effective for many different types of organizations with paid search you can only pay when your add as clicked these are the ads that are present on top whenever you search for a particular keyword essentially this is also a way of buying visits to your site now search engine advertising is one of the most popular forms of PPC now you must have had this thought when I say ads what kind of ads am I going to see these are nothing but Google ads which are formally called as Google AdWords so payperclick is commonly associated with first Tire search engine like Google AdWords and binge ads okay so this was about PPC or paperclick now moving ahead we'll see what are Google AdWords and what do you know about them so Google AdWords is an online advertising service by Google to help marketers reach their customers instantly businesses use this service to display ads on Google and it is advertising Network it is the most famous payer click advertising system in the entire world AdWords allow businesses to set budget for ads and the payments happen when people click on the ads so Google AdWords service focuses on the keywords that you select so this is about Google AdWords now moving on explain Google AdWords remarketing so Google AdWords remarketing is referred to as targeting marketing strategy that assists the marketers to help Reach Out people who visited their site previously but did not complete the purchase remarketing helps in targeting the right people at the right time with the right ad it helps increase conversion rates as the past site visitors may already be familiar with your brand and turn into prospective customers very easily this is how Google AdWords remarketing is used or this is exactly how it plays an important role in digital marketing now moving on to the next question we have named some of the Google AdWords ad extensions okay some of the Google AdWords add extensions would be call extensions call out extensions promote extensions structured snippet extension site link affiliate location and app extension so what are these ad extensions add extensions are extra Snippets of relevant information about your business that can be added to your AdWords text ads so these can include your business's location phone number business ratings and so on in these there are two categories namely ADD extension that is automatic and manual add extensions now moving on to the next question we have what can be the ideal approach for Effective PPC campaign so how do you approach or how can you make good use of PPC campaigns so follow these instructions to have an ideal approach for Effective PPC campaigns add more PPC keywords to expand your reach split ads into smallest segments to have better click-through rate that is CTR so you can just split some ads into smallest segments I think people would have watched serials or some Series where you'll just get ad in between when you're watching in a series right so these are nothing but the smallest segment you can divide it into segments and place it in a way that they can click your content now and also review non-performing PPC keywords reviewing is important because you wouldn't know what might rank what might click refine landing pages to align with the search queries editing your landing pages at times to make it aligned with search queries is a must so if somebody is searching for a particular keyword and it is not there in your landing page they would definitely not look for it on or they would not go further with the search right so refining your linning pages is a must and improve marketing relevancy by adding negative keywords so why exactly do we need negative keywords so these negative keywords prevent advertisements from displaying for particular faces so this type of keyword prevents your ad from being triggered by a certain word or a phrase right your ads aren't shown to anyone who's searching for that phrase and this is also known as negative match okay this is also required for an ideal PPC campaign okay now moving on to the next question we have explained responsive web design with an example okay responsive web design is an approach that suggests the design and the development that it should respond to the users's behavior and environment based on the screen size platform orientation and so on it makes web pages perform well on different devices like desktop mobile tablet and so on and it ensures that the user has great viewing experience no matter what device they are using to access your website the practice of responsive design consist of a mix of flexible layouts images grids and a little use of CSS media queries so this is how you can make a simple web design out of it now talking about the example you can consider our website that is Eda you get a different experience when you're viewing it from your phone or tablet and you'll be getting a different experience if you're going to be using desktop or laptop right so this is something which is required which is called this responsive web design that it changes accordingly and the user experience is good even if they're using different devices or different forms to reach out to your website now moving on to the next question what is the difference between direct marketing and and branding now when I say branding The Advertiser has to expose his brand to websites and applications that have a higher audience reach this is something which is called as praising your own brand or keeping up your Brand's name high right now in case of direct marketing The Advertiser is interested mostly in establishing communication with his target audience through different mediums and even here there is a little bit of branding which happens but still it is called as Direct marketing because you're going to be focusing only on the communication with the prospect so the basic difference between them is that branding is done to build awareness about your product or your company whereas direct marketing helps companies to reach out to their customers directly now moving on to the next question what is the limitations of online marketing so internet has its own limitations right and also every good thing should have some limitation so that it could catch hold of it and get back on track so what are the limitations of online marketing since online marketing is a platform where everybody is using and it is also so easy to use we have intense competition in the market as it is easily accessible and cost effective it has become a preferred method for most of the brands therefore it has an uphill task to get noticed amongst the intense competition it is also overwhelming at times there is so much information and data and an onslaught of tools that it's easy to get overwhelmed and get confused it takes a lot of patience and practice and experience to get your head around it all the time to get your head around all of it and also analytics is only as good as its user I mean to say that analytics depends completely on the user there is analytics for everything but you can't do anything with plain data unless you know how to read it and make use of it it it is becoming misleading sometimes and you can get stuck in chasing vein metrics and burning cash at the wrong places so these are some notable limitations of online marketing now the next question is list some of the most popular PPC tools we have sem Rush optimizely unbounce keyboard planner AdWords editor and AdWords wrapper so these are some notable tools for people PC marketing now the next question is how can you use social media for marketing any idea guys how can you use social media social media marketing involves creating and sharing content on the social media channels to achieve your marketing and branding goals it includes different activities like posting images videos and other content that drives audience engagement and social media marketing can also help you by increasing website traffic building conversations increasing brand awareness and improving communication and interaction with the target audience so this is exactly how you can use social media for marketing now moving on to the next part of this session that is executive level interview questions so here the first question is what do you know about email marketing email marketing is a highly effective digital marketing strategy of sending emails to Target leads and customers effective marketing emails converts lead leads into customers and turn one-time buyers into loyal fans to your website email marketing is one of the oldest and the most professional way to communicate with your clients and Prospects it is also the most direct and effective way of connecting with your leads nurturing them and turning them into customers consistently winning out over all the other marketing channels so the next question is what is the difference between SEO and sem SEO enables your website to appear in the search engine result Pages while the sem is search engine marketing which helps in purchasing a space in search engine result pages so this is some important difference between SEO and sem search engine result Pages helps in enabling your website to appear on the result Pages whereas semm is a search engine marketing it helps you in purchasing a search engine result page okay so you can buy the entire page using semm all right now moving on to the next question we have we'll talk about content marketing so what is content marketing content marketing is a strategic approach focused on creating and distributing relevant and consistent content in order to attract and retain a clearly defined audience and drive profitable customer action the key reasons for Enterprises to use content marketing are increased number of sales the cost you've saved throughout and better customers who have more loyalty so these are some major reasons why content marketing is still booming in the recent days now moving on to the next question why is online marketing preferred more over offline marketing we have some major reasons over here guys people do not use offline marketing much these days everything is online you need something you need to buy food even that you can order online if you want to buy something you have clothes accessories andum things which you get online right because you can tap a larger audience and expand geographically very easily information is immediately available online so you don't have to just wait for it wait for another person to come and inform you about the product interaction with the customer is also made very easy and you can get in touch very fast and also another added advantage of online marketing is better tracking you can track where your product is when it is arriving what is the cost all of it you can get it online so these are some major reasons why online marketing is preferred over offline marketing now moving on to the next question what are the 5Ds of digital marketing the 5Ds in digital marketing Define the opportunities for customers or consumers to interact with brand and for business to reach out to their audience in different ways so the first D is digital devices your audience experiences your brand as they interact with the websites through digital devices including mobile phones desktop tablet gaming devices and so on the next D is a digital platform most interaction on digital devices is through browser or applications from the major platforms like Google Facebook Instagram Twitter Youtube LinkedIn and so on the next D is the digital media many different owned paid and earned communication channels try to reach an engage with your audience through the digital media the next D is the Digital Data the insights that the businesses collect about Their audience and their interaction with the business is called or termed as Digital Data the next D is the digital technology businesses used to create interactive experiences from websites and applications to instore email campaigns and so on okay so these are the five DS of digital marketing now the next is what is the role of digital marketing for your business why do you think you need digital marketing having a digital marketing strategy for your business lets you be a dynamic part of the unavoidable and lucrative online marketing strategy so in order to understand what is the role of digital marketing you need to have great exposure digital marketing gives you a fair chance to all businesses that prefer online branding and advertising and also it will help you in generating traffic digital marketing allows you to see the exact number of people who viewed your website's page in real time by using digital analytics software content performance and lead generation also plays an important role with digital marketing you can measure how many people exactly viewed your page where it's hosted and you can also collect some contact details of the person who downloaded it using forms now attribute modeling attribute modeling or attribution modeling is an effective strategy for digital marketing that allows you to trace all your sales back to a customers first digital touch point with your business it helps you identify the trends in which people research and buy your products which help you make informed decisions about what parts of your digital marketing strategy deserves attention Okay so this is exactly why digital marketing is required and moving on to the next question What are the different types or ways to approach SEO to generate traffic to your website okay so these are some techniques which are used to generate more traffic to your website so these are sometimes also referred to as types of SEO so it is not types it is a different approach or techniques to generate more traffic we have something called on page optimization or on page SEO so it focuses only on creating content that exists on the page of the website by the searching keywords for their search volume and intent you can answer questions for readers and rank higher on the search engine result pages to those questions produced now talking about off-page SEO this focuses on all the activities that takes place off the page when looking to optimize your website what are these activities that are not on page but affect your ranking the answer is the back links the number of Publishers that link to you and the relative authority of of the Publishers affect how you rank for specific keywords you can earn the back links by networking with other Publishers writing guest posts on their websites and generating external attention now the next one is technical SEO this focuses on the back end of your website we have something called the image compression CSS file optimization structure data these are some different forms of technical SEO that can increase your website's loading speed that is an important ranking factor for the search engines now moving on to the next question what is am am is a web component framework which helps in creating a user first websites emails ad stories and so on it is also short for Accelerated mobile Pages it is a project from Twitter and Google to make fast mobile Pages EMP is an open source library that helps create a lightweight and fast loading web page it also enables marketers and Publishers to create mobile friendly web pages which can be supported at different platforms and is compatible with all the types of browsers the next question is what are the four C's of digital marketing we have four C's like we have four DS of digital marketing we have something called four C's of digital marketing that is nothing but customer content context and conversion customer is someone who sees the message or views the message content is the message that the customer sees whereas context is something why the customer needs to see the message and conversion is the communication between you and the customer I'm moving on to the next question we have what are the three ingredients of digital marketing okay so the three main factors why digital marketing is required is to generate traffic on your website and also know the sites about your website how the analytics is how many people are viewing to your web page and so on so these come under the insights and finally the sales how can you sell your product to a customer so these are some three major ingredients of digital marketing now moving on to the next question how can you drive digital traffic to your website immediately leveraging social media with posts that link back to your site is one key way to funnel traffic to your your website within shorter time frame also posts that include promotions giveaways contests and other engaging and time sensitive material can be more effective in addition to this generating leads through engagement and online public relations such as answering queries where to function as a subject expert or writing a press release for online distribution these are some strong tactics for quickly amassing traffic okay uh the next is what is conversion optimization conversion optimization is a practice of determining how a website can increase the ratio of visitors to the actual customers a conversion is a site visitor who has taken a desired action rather than simply viewing content and leaving it one way to optimize conversion is to conduct AB testing this runs Two web pages with altered designs or content to see which e is more conv verions now the next question is why should you use YouTube for digital marketing with YouTube you can present a better picture of the brand by creating interesting and long videos which can help boost SEO traffic expand your social reach create a brand awareness and also improve the ROI you'll be paid more if you're getting more views on YouTube so yeah I think people already know that so YouTube is also another major factor or the major Revenue new generation for people now the next question is how do I measure the ROI when I say YouTube gives you a lot of better Roi what do you mean or how can you measure this ROI ROI is nothing but return of investment so to calculate the ROI of a marketing campaign integrated into the overall business line calculation take the sales growth from the product line and subtract the marketing cost and divide the marketing cost and there you'll have your Roi so you'll be having a better I if you're going to be using YouTube as your marketing platform now the next question is what are the Web Master tools Google web master tool is basically a collection of web utilities that help website owners ensure that their site is Google friendly these tools have many applications like getting data about incoming search traffic you can also view crawling and viewing reports using these Web Master tools now moving on to the next question we have different differentiate AdWords and AdSense AdWords enables businesses to advertise on Google's Network and AdSense enables Publishers to reserve space for AdWords placement on your website both these AdWords and AdSense work together to complete Google's advertising Network that is website owners to put up a space for Google's ads and businesses set budget to display ads on Advertising networks that is AdWords so this is some major difference between AdWords and the AdSense now the next question is Define your journey as an online Shopper have you ever shopped online the answer would be yes of course people would eventually try to shop something online right how should this user experience be how should a user journey be when you're shopping online awareness the first considerate part or point would be awareness when consumers discover your brand so they're aware of your brand and the next one would be consideration so the potential customers search to check if you offer the product that they need and the next would be the preference online Shoppers establish a preference in terms of which website they want to purchase it from and based on their research they're going to be looking for that particular store or shop now the next one would be the purchase customer makes a decision of purchasing the product so this is how the user journey of an online Shopper is now the next next question is do you think digital marketing will replace traditional marketing practices in the near future this question would reveal the level of your Professional Knowledge guys so hence build your answer with personal experiences do not just go with what you've heard one thing that can be safely said it is that it is unlikely that digital marketing will completely replace traditional marketing in the near future rather marketers are integrating both the platforms to optimize their plans for Optimum Roi instead of replacing each other both traditional and digital marketing are becoming complimentary to each other so this is one safe answer which you can give all right and the next question is explain the process of Facebook marketing for Facebook sharing valuable content that connects with potential customers is your most important play you can create a Facebook marketing plan by defining your audience setting goals creating a business page on Facebook posting interesting content and incorporating Facebook ads Facebook ads also play an important role guys now the next question that I have on the list for executive level interview questions would be how do you set up track and analyze whether a marketing campaign you conducted was a success here you can discuss about the campaign's driving goals which can vary from enhancing brand awareness lead generation or boosting up social media followers you need to know about track in the campaigns via Google analytics and other monitoring tools for staying updated with the campaign progress it is also essential that you mention your Visions upon which you can act on so with this we come to the end of this executive level interview questions now moving ahead we'll see what are the manager level interview questions that we have so what is your approach to structuring the marketing budget so this is the first question that I have on the list for marketing level interview questions there are critical keys to plan and Implement Market marketing budget so the first thing you should do is calculate the marketing budget and align your marketing goals with your company's strategic goals and then identify the marketing budget to develop detailed marketing plan that supports your strategy after you've identified your marketing budget allocate your marketing budget dollars and implement the marketing budget plan so this is how you can approach your structuring of marketing budget now the next one is what's the strategy that you're following to rank a keyword how do you make a keyword rank ranking for a keyword is a repeatable process and you won't get results that you want 100% of the time especially if your keyword that you're trying to rank is a popular one but content marketing and SEO practices like keyboard research checking out for competition conceptualizing the content optimizing your keyword can help you with rankings okay so this is a strategy that we follow now the next question is what are the ways to measure sem efforts that are successful so if your aim is to spread awareness then tracking clicks and Impressions on paid and organic search listing are possible but if the objective is to quantify the brand performance then measuring it through conversion rate is a must so in order to generate qualified lead it is better to track emails and queries or online registrations so this is how you can measure the sem efforts that are successful now moving on to the next next question we have how are you going to drag the attention of more potential buyers for the product or services that are offered by businesses via social media channels okay so basically how can you attract viewers using social media attention equals Innovative content if you produce good content and display it correctly to the right place at the right time it will definitely give you the proper output a few ways to engage your customers through social media are crafting catchy headlines posting quality visual media hosting contest ensuring that your post has good content focusing on the social presence responding to comments in a timely manner okay so doing these you can attain or you can drag more attention to your product or your website now the next question is can you reduce paid media campaign cost without losing traffic when you answer this question they will get to know that you can make a big difference in the field of digital mark they don't expect you to answer this question in detail guys but you must be very crisp just research the organization's current objective activity and just think deeper about the three to four changes that you can bring to the company for instant success always outline the points that you get and mention them with more ideas in order to eat better Roi or conversion the next question is what are some common social media mistakes that business make one of the worst mistakes that you could make is the inconsistency only postings sporadically and not responding when customers or consumers reach out to you to engage another biggie is using social media as a place to announce your own content and nothing more without ever engaging in discussions or adding comments to your post that makes your audience want to click or like or share so be indulged and be more open in terms of social media because it is a platform where you can gain more traffic and more attention from the users so the next one is how do you stay updated with the latest marketing Trends since digital marketing is a dynamic field it is important to stay updated with the blogs books podcast webinars and so on and many more for the go some of the most popular resources to stay updated on the marketing platforms are websites like Mashable wordstream block social media examiner and so on okay so the using these you can actually keep updated with the digital marketing Trends now moving on to the next question how do you decrease the loading time of a website so to decrease the loading time of your website you can use external style sheets you can also consider using fewer images and optimize images to reduce the file size without affecting the quality of the image and also you can consider using CSS Sprites to reduce the HTTP request so this is how you can decrease the loading time of your website now moving on to the next question how much time should social media marketing take timing is everything in social media marketing so the good news is using social media you will have the opportunity to reach your specific audience in time but even though there are many tools that you can use to schedule and automate post to save some time you'll also want to keep a track of the activity on your social media accounts throughout the day so that you can provide timely responses to your audience questions and comments between strategizing creating and posting content and images responding to your audience and checking analytics social media is done right and it can be a full-time job and the last question would be where do you see yourself 5 years down the line in the field of digital marketing so you should be very thoughtful in this case you should know what your future is going to be and you should know how you're going to be analyzing yourself in the field of digital marketing and you should know how you can actually expertise or you can prove it to them that you will not be someone who's looking only for money you will also want to show them that you can see yourself as a successful digital marketer and make them believe that you're totally into this job so with this we come to the end of this video on top digital marketing interview questions I hope you guys have enjoyed listening to this video and this might have helped you in some way in your quest if you have any queries related to any of the questions that is being discussed in the session please feel free to reach reach out to us and we'll get back to you at the earliest thank you for watching this video Happy learning e e e

digital marketing is one of the growing areas of online business and it is expected to dominate in the coming years hence it will generate a lot of great opportunities in the field of digital marketing so in order to help you guys boost your confidence and help you prepare well to as an interview Ed Rea has come up with this list of top digital marketing interview questions which will be suitable for both freshers as well as experienced candidates hi guys this is vavi and today we are going to be discussing the top 50 digital marketing interview questions but before we get started with this session let&#39;s take a look at the agenda first we&#39;ll start off with understanding what are the beginner level questions that will be asked and then move ahead and understand the what are the executive level interview questions that will be asked in an interview followed by which we&#39;ll also see what are the manager level interview questions that will be asked so this video is divided into three parts guys so I hope the agenda was clear to you guys also subscribe to edua YouTube channel and hit the Bell icon to never miss any notifications from us on trending Technologies also if you&#39;re someone who&#39;s looking for an online certification training in digital marketing check out the link in the description box below so let&#39;s get started with the session so the first question that I have for you is what is digital marketing and explain it in simple terms digital marketing is all about the tactics for brand marketing via online channels it includes various techniques like SEO that is search engine optimization sem search engine marketing link building email marketing PPC that is paperclick affiliate marketing and so many others now when I say digital marketing what comes to your mind so this digital marketing it encompasses all marketing efforts that help you in promoting your product or brand using electronic devices or the internet it leverages online marketing tactics like search engine email marketing social media marketing mobile marketing and so on in order to connect with current and prospective customers so this was about what is digital marketing now moving on let&#39;s take a look at the next question so the next question that I have for you is what are the different types of digital marketing so I&#39;ve mainly listed out a few of them so there are six of them in total first one is search engine optimization or seo seo is used for blogs or any articles that you want to write regarding your company or your product so this basically helps a lot in link building or organic traffic generation the next one is search engine marketing semm is used a lot in terms of optimizing or marketing your content that you create search engine marketing is analyzed ing the search engine how it works how Google works and Market accordingly all right now talking about content marketing content marketing deals with creating valuable content and creating a Blog and guest blogging and all of it come under content marketing now the next one is email marketing so if you want to be a professional in the field of digital marketing you should know how email marketing work email is one of the oldest and the most used form of communication in the business aspect so email marketing is another type of digital marketing so I wouldn&#39;t say types these are also considered as channels okay so these are some mediums or channels through which you can promote your product now the next is social media marketing when I say social media you think of certain applications that would be used on a day-to-day life basis right so then namely Facebook Instagram Twitter LinkedIn YouTube and so on so social media marketing place an important role in enhancing a company&#39;s marketing efforts so know how to promote your product on the social media and the next is e-commerce marketing you can put up your product on the e-commerce website and you can get traffic from it okay so these are the different types of digital marketing available now the next question is how can you categorize digital marketing so this digital marketing is mainly classified into two fields that is inbound marketing and outbound marketing inbound marketing is also called called as a magnetic marketing as it allows the organizations to attract their best prospects and those who are actively looking for something or some solutions online so inbound marketing helps pulling the interest of the customer and it is written according to the customer needs and natural habitat or some examples to this would be the blogs social media post search influencer marketing optin emails and so on now talking about outbound marketing outbound marketing is also referred as the interruption or the push marketing which uses tactics that gets a message to a lot of people in an effort to make a sale okay so this is like you&#39;re pushing your content so that people would know about it and people would get to know about your organization as well and this pushes regardless of the users&#39;s interest you might have come across these ads when you&#39;re watching a video online right so these just pop up out of nowhere when you don&#39;t want to watch it so these are called as push marketing or outbound marketing it is written according to the product&#39;s need and not as for the customers need and some natural habitat or examples to this would be display ads T marketer script magazines tv ads and so on so this was about the categories now talking about the next question according to you what are the most effective ways to increase traffic onto your website so here are a few mediums or ways you can say that that will help you increasing the traffic on your website so the first one would be paid search so you&#39;re going to be paying to your content so that it ranks on the first page you might have seen these advertisements or posts which rank on the first page of Google like the first link which has ad under it so these are nothing but the paid ads or the paid search now the next would be display advertising and email marketing display advertising is something that like I mentioned push marketing and email marketing is also very important guys this will also eventually help you in getting a lot of traffic onto your website send prospective emails to your customers or the viewers who are looking for a solution online okay and content marketing and content optimization content marketing like I mentioned it is going to help you in creating organic traffic onto your website so yeah content marketing is a must and you should know how to optimize your content you should know how SEO plays a major role in optimizing your content the the content that you create must be up to date it should have interesting facts about any of the topic that you&#39;ll be discussing and guest blogging guest blogging is also important guys if you want your organization to grow in large scale you need people who are actually willing to write some interesting blogs regarding your topic or your product now seeking referal traffic this is because if you write a blog on any of the ranking keywords you can either link these blogs to another blog that you&#39;ll be writing or you can just promote OTE the same blog in that content you can either leave a link to your existing blog so that you can get more traffic via that channel and Target longtail keywords you should always Target longtail keywords guys because these help in ranking the most and it&#39;ll eventually get more uh views also okay now the next question is what is SEO explain it in simple terms SEO is actually a process of optimizing your content technical setup and reach off your website so that your pages appear on the top of the search engine result Pages for a specific keyword so this is a process of increasing the quality of your website traffic guys and uh major search engines like Yahoo Google binge all have a primary search results right here web pages are displayed and ranked based on what search engine selects as the most relevant in accordance with the context an SEO helps websites achieve a better ranking on the search engine result pages when prospects search for a particular keyword related to your product or service eventually this will increase the quality and the quantity of traffic on your website through organic results okay so this was about SEO now moving on to the next question what are the different types of SEO that are frequently used in the market so we have namely three types of SEO that are used widely so let&#39;s learn about them in detail yeah so the first on the list is is a white hat SEO this is the most popular SEO technique that utilizes methods and techniques to improve search engine rankings of your site which do not run awful of search engine guidelines so this follows the search engine guidelines guys so it actually follows the Google guidelines as well so whad SEO uses techniques like high quality content link acquisition website HTML optimization and restructuring your content with white SEO you can expect a longlasting growth in your ranking so like I mentioned these whiteart SEO techniques are used for high quality content so you will be able to create high quality content using wh hat SEO and it&#39;s strictly follows or it is strictly abided by the guidelines of Google and search engine now talking about black hat SEO it exploits the various weakness in the search engine algorithms to get high rankings the black hat is not in accordance with the SEO guidelines set by the Google search engine or the search engines itself some of the blackhe Hat SEO techniques are keyword stuffing link spamming hidden text hidden link and so on so using these techniques you can expect unpredictable quick but shortl lasting growth in rankings so this is like white money and black money guys white money is something which is abided by the rules of the nation or the country and black money is something which is illegal but here it is not illegal it is just stuffing or adding more things so that your page will rank on the first page right now talking about gray hat SEO gry hat SEO is neither black nor white it rather combines both of them it is a transformation from black hat SEO to white hat SEO and vice versa okay so this was about the sixth question moving on the next question is explain keywords in digital marketing and how is it important for SEO a keyword is the most significant and fundamental element of the search engine optimization keywords are considered as the core of all your SEO efforts they are crucial for better rankings in the search engine result Pages or SCP it is really important to make your website SEO optimized for keywords that are relevant to your business this would help your websites page to rank higher in the search engine result Pages which will eventually make customers or viewers to find your website very easily now moving on to the next question we have what are the different areas or key areas where you can use keyword to optimize your site ranking okay this is an important question you can use keywords to optimize your site ranking by mentioning them or linking them in your website URL website title metatags web page context body text and headlines if these contain your keywords it is for sure that your keyword is ranking and the entire page is pertained to one keyword if you want to optimize your content SEO is must so by mentioning in all of these I think you don&#39;t have to stuff your keyword in between anywhere okay so the next question is what are onpage and off-page optimization on page basically refers to the factors that you can optimize on your own website to grow traffic the main components involved in on page optimization are title of the page meta tag description optimized image with all tags URL structure high quality content optimized internal links and so on whereas off-page SEO is all about your online reputation it includes acquiring backlinks for your page from Authority sites in your Niche the main components involved in the off page optimization are acquiring back links leveraging social interaction with your site promoting your content via social media platforms adding social bookmarking and guest blogging so these are some major differences between on page and off page optimization now moving on to the next question what are some useful tools for digital marketing we have some interesting tools for digital marketing guys so I&#39;ve noted down a few of them we have so many tools in the market right now which helps in digital marketing so we have something called keyword research or keyword keyword Discovery this helps in ranking your keyword or analyzing how to make your keyword rank on the search engine result Pages we have rank watch which helps in ranking Moos which is also another platform that helps in analyzing the SEO Alexa ranking Google analytics heat Maps sem Rush ahfs ad expresso unbounce and so on so these are some interesting tools that help in analyzing your content and help you in promoting a product now moving on to the next question we have explain PPC or paperclick advertising paperclick is also one of the most predominantly used forms of marketing PPC is abbreviated as pay per click which is a model of internet marketing in which advertisers pay a fee each time one of their ads are clicked essentially if I say it is a way of buying visits to your site rather than attempt in it to earn it from the visits organically it is also referred to as sponsored result on the search engine result Pages PPC ads are visible flexible and effective for many different types of organizations with paid search you can only pay when your add as clicked these are the ads that are present on top whenever you search for a particular keyword essentially this is also a way of buying visits to your site now search engine advertising is one of the most popular forms of PPC now you must have had this thought when I say ads what kind of ads am I going to see these are nothing but Google ads which are formally called as Google AdWords so payperclick is commonly associated with first Tire search engine like Google AdWords and binge ads okay so this was about PPC or paperclick now moving ahead we&#39;ll see what are Google AdWords and what do you know about them so Google AdWords is an online advertising service by Google to help marketers reach their customers instantly businesses use this service to display ads on Google and it is advertising Network it is the most famous payer click advertising system in the entire world AdWords allow businesses to set budget for ads and the payments happen when people click on the ads so Google AdWords service focuses on the keywords that you select so this is about Google AdWords now moving on explain Google AdWords remarketing so Google AdWords remarketing is referred to as targeting marketing strategy that assists the marketers to help Reach Out people who visited their site previously but did not complete the purchase remarketing helps in targeting the right people at the right time with the right ad it helps increase conversion rates as the past site visitors may already be familiar with your brand and turn into prospective customers very easily this is how Google AdWords remarketing is used or this is exactly how it plays an important role in digital marketing now moving on to the next question we have named some of the Google AdWords ad extensions okay some of the Google AdWords add extensions would be call extensions call out extensions promote extensions structured snippet extension site link affiliate location and app extension so what are these ad extensions add extensions are extra Snippets of relevant information about your business that can be added to your AdWords text ads so these can include your business&#39;s location phone number business ratings and so on in these there are two categories namely ADD extension that is automatic and manual add extensions now moving on to the next question we have what can be the ideal approach for Effective PPC campaign so how do you approach or how can you make good use of PPC campaigns so follow these instructions to have an ideal approach for Effective PPC campaigns add more PPC keywords to expand your reach split ads into smallest segments to have better click-through rate that is CTR so you can just split some ads into smallest segments I think people would have watched serials or some Series where you&#39;ll just get ad in between when you&#39;re watching in a series right so these are nothing but the smallest segment you can divide it into segments and place it in a way that they can click your content now and also review non-performing PPC keywords reviewing is important because you wouldn&#39;t know what might rank what might click refine landing pages to align with the search queries editing your landing pages at times to make it aligned with search queries is a must so if somebody is searching for a particular keyword and it is not there in your landing page they would definitely not look for it on or they would not go further with the search right so refining your linning pages is a must and improve marketing relevancy by adding negative keywords so why exactly do we need negative keywords so these negative keywords prevent advertisements from displaying for particular faces so this type of keyword prevents your ad from being triggered by a certain word or a phrase right your ads aren&#39;t shown to anyone who&#39;s searching for that phrase and this is also known as negative match okay this is also required for an ideal PPC campaign okay now moving on to the next question we have explained responsive web design with an example okay responsive web design is an approach that suggests the design and the development that it should respond to the users&#39;s behavior and environment based on the screen size platform orientation and so on it makes web pages perform well on different devices like desktop mobile tablet and so on and it ensures that the user has great viewing experience no matter what device they are using to access your website the practice of responsive design consist of a mix of flexible layouts images grids and a little use of CSS media queries so this is how you can make a simple web design out of it now talking about the example you can consider our website that is Eda you get a different experience when you&#39;re viewing it from your phone or tablet and you&#39;ll be getting a different experience if you&#39;re going to be using desktop or laptop right so this is something which is required which is called this responsive web design that it changes accordingly and the user experience is good even if they&#39;re using different devices or different forms to reach out to your website now moving on to the next question what is the difference between direct marketing and and branding now when I say branding The Advertiser has to expose his brand to websites and applications that have a higher audience reach this is something which is called as praising your own brand or keeping up your Brand&#39;s name high right now in case of direct marketing The Advertiser is interested mostly in establishing communication with his target audience through different mediums and even here there is a little bit of branding which happens but still it is called as Direct marketing because you&#39;re going to be focusing only on the communication with the prospect so the basic difference between them is that branding is done to build awareness about your product or your company whereas direct marketing helps companies to reach out to their customers directly now moving on to the next question what is the limitations of online marketing so internet has its own limitations right and also every good thing should have some limitation so that it could catch hold of it and get back on track so what are the limitations of online marketing since online marketing is a platform where everybody is using and it is also so easy to use we have intense competition in the market as it is easily accessible and cost effective it has become a preferred method for most of the brands therefore it has an uphill task to get noticed amongst the intense competition it is also overwhelming at times there is so much information and data and an onslaught of tools that it&#39;s easy to get overwhelmed and get confused it takes a lot of patience and practice and experience to get your head around it all the time to get your head around all of it and also analytics is only as good as its user I mean to say that analytics depends completely on the user there is analytics for everything but you can&#39;t do anything with plain data unless you know how to read it and make use of it it it is becoming misleading sometimes and you can get stuck in chasing vein metrics and burning cash at the wrong places so these are some notable limitations of online marketing now the next question is list some of the most popular PPC tools we have sem Rush optimizely unbounce keyboard planner AdWords editor and AdWords wrapper so these are some notable tools for people PC marketing now the next question is how can you use social media for marketing any idea guys how can you use social media social media marketing involves creating and sharing content on the social media channels to achieve your marketing and branding goals it includes different activities like posting images videos and other content that drives audience engagement and social media marketing can also help you by increasing website traffic building conversations increasing brand awareness and improving communication and interaction with the target audience so this is exactly how you can use social media for marketing now moving on to the next part of this session that is executive level interview questions so here the first question is what do you know about email marketing email marketing is a highly effective digital marketing strategy of sending emails to Target leads and customers effective marketing emails converts lead leads into customers and turn one-time buyers into loyal fans to your website email marketing is one of the oldest and the most professional way to communicate with your clients and Prospects it is also the most direct and effective way of connecting with your leads nurturing them and turning them into customers consistently winning out over all the other marketing channels so the next question is what is the difference between SEO and sem SEO enables your website to appear in the search engine result Pages while the sem is search engine marketing which helps in purchasing a space in search engine result pages so this is some important difference between SEO and sem search engine result Pages helps in enabling your website to appear on the result Pages whereas semm is a search engine marketing it helps you in purchasing a search engine result page okay so you can buy the entire page using semm all right now moving on to the next question we have we&#39;ll talk about content marketing so what is content marketing content marketing is a strategic approach focused on creating and distributing relevant and consistent content in order to attract and retain a clearly defined audience and drive profitable customer action the key reasons for Enterprises to use content marketing are increased number of sales the cost you&#39;ve saved throughout and better customers who have more loyalty so these are some major reasons why content marketing is still booming in the recent days now moving on to the next question why is online marketing preferred more over offline marketing we have some major reasons over here guys people do not use offline marketing much these days everything is online you need something you need to buy food even that you can order online if you want to buy something you have clothes accessories andum things which you get online right because you can tap a larger audience and expand geographically very easily information is immediately available online so you don&#39;t have to just wait for it wait for another person to come and inform you about the product interaction with the customer is also made very easy and you can get in touch very fast and also another added advantage of online marketing is better tracking you can track where your product is when it is arriving what is the cost all of it you can get it online so these are some major reasons why online marketing is preferred over offline marketing now moving on to the next question what are the 5Ds of digital marketing the 5Ds in digital marketing Define the opportunities for customers or consumers to interact with brand and for business to reach out to their audience in different ways so the first D is digital devices your audience experiences your brand as they interact with the websites through digital devices including mobile phones desktop tablet gaming devices and so on the next D is a digital platform most interaction on digital devices is through browser or applications from the major platforms like Google Facebook Instagram Twitter Youtube LinkedIn and so on the next D is the digital media many different owned paid and earned communication channels try to reach an engage with your audience through the digital media the next D is the Digital Data the insights that the businesses collect about Their audience and their interaction with the business is called or termed as Digital Data the next D is the digital technology businesses used to create interactive experiences from websites and applications to instore email campaigns and so on okay so these are the five DS of digital marketing now the next is what is the role of digital marketing for your business why do you think you need digital marketing having a digital marketing strategy for your business lets you be a dynamic part of the unavoidable and lucrative online marketing strategy so in order to understand what is the role of digital marketing you need to have great exposure digital marketing gives you a fair chance to all businesses that prefer online branding and advertising and also it will help you in generating traffic digital marketing allows you to see the exact number of people who viewed your website&#39;s page in real time by using digital analytics software content performance and lead generation also plays an important role with digital marketing you can measure how many people exactly viewed your page where it&#39;s hosted and you can also collect some contact details of the person who downloaded it using forms now attribute modeling attribute modeling or attribution modeling is an effective strategy for digital marketing that allows you to trace all your sales back to a customers first digital touch point with your business it helps you identify the trends in which people research and buy your products which help you make informed decisions about what parts of your digital marketing strategy deserves attention Okay so this is exactly why digital marketing is required and moving on to the next question What are the different types or ways to approach SEO to generate traffic to your website okay so these are some techniques which are used to generate more traffic to your website so these are sometimes also referred to as types of SEO so it is not types it is a different approach or techniques to generate more traffic we have something called on page optimization or on page SEO so it focuses only on creating content that exists on the page of the website by the searching keywords for their search volume and intent you can answer questions for readers and rank higher on the search engine result pages to those questions produced now talking about off-page SEO this focuses on all the activities that takes place off the page when looking to optimize your website what are these activities that are not on page but affect your ranking the answer is the back links the number of Publishers that link to you and the relative authority of of the Publishers affect how you rank for specific keywords you can earn the back links by networking with other Publishers writing guest posts on their websites and generating external attention now the next one is technical SEO this focuses on the back end of your website we have something called the image compression CSS file optimization structure data these are some different forms of technical SEO that can increase your website&#39;s loading speed that is an important ranking factor for the search engines now moving on to the next question what is am am is a web component framework which helps in creating a user first websites emails ad stories and so on it is also short for Accelerated mobile Pages it is a project from Twitter and Google to make fast mobile Pages EMP is an open source library that helps create a lightweight and fast loading web page it also enables marketers and Publishers to create mobile friendly web pages which can be supported at different platforms and is compatible with all the types of browsers the next question is what are the four C&#39;s of digital marketing we have four C&#39;s like we have four DS of digital marketing we have something called four C&#39;s of digital marketing that is nothing but customer content context and conversion customer is someone who sees the message or views the message content is the message that the customer sees whereas context is something why the customer needs to see the message and conversion is the communication between you and the customer I&#39;m moving on to the next question we have what are the three ingredients of digital marketing okay so the three main factors why digital marketing is required is to generate traffic on your website and also know the sites about your website how the analytics is how many people are viewing to your web page and so on so these come under the insights and finally the sales how can you sell your product to a customer so these are some three major ingredients of digital marketing now moving on to the next question how can you drive digital traffic to your website immediately leveraging social media with posts that link back to your site is one key way to funnel traffic to your your website within shorter time frame also posts that include promotions giveaways contests and other engaging and time sensitive material can be more effective in addition to this generating leads through engagement and online public relations such as answering queries where to function as a subject expert or writing a press release for online distribution these are some strong tactics for quickly amassing traffic okay uh the next is what is conversion optimization conversion optimization is a practice of determining how a website can increase the ratio of visitors to the actual customers a conversion is a site visitor who has taken a desired action rather than simply viewing content and leaving it one way to optimize conversion is to conduct AB testing this runs Two web pages with altered designs or content to see which e is more conv verions now the next question is why should you use YouTube for digital marketing with YouTube you can present a better picture of the brand by creating interesting and long videos which can help boost SEO traffic expand your social reach create a brand awareness and also improve the ROI you&#39;ll be paid more if you&#39;re getting more views on YouTube so yeah I think people already know that so YouTube is also another major factor or the major Revenue new generation for people now the next question is how do I measure the ROI when I say YouTube gives you a lot of better Roi what do you mean or how can you measure this ROI ROI is nothing but return of investment so to calculate the ROI of a marketing campaign integrated into the overall business line calculation take the sales growth from the product line and subtract the marketing cost and divide the marketing cost and there you&#39;ll have your Roi so you&#39;ll be having a better I if you&#39;re going to be using YouTube as your marketing platform now the next question is what are the Web Master tools Google web master tool is basically a collection of web utilities that help website owners ensure that their site is Google friendly these tools have many applications like getting data about incoming search traffic you can also view crawling and viewing reports using these Web Master tools now moving on to the next question we have different differentiate AdWords and AdSense AdWords enables businesses to advertise on Google&#39;s Network and AdSense enables Publishers to reserve space for AdWords placement on your website both these AdWords and AdSense work together to complete Google&#39;s advertising Network that is website owners to put up a space for Google&#39;s ads and businesses set budget to display ads on Advertising networks that is AdWords so this is some major difference between AdWords and the AdSense now the next question is Define your journey as an online Shopper have you ever shopped online the answer would be yes of course people would eventually try to shop something online right how should this user experience be how should a user journey be when you&#39;re shopping online awareness the first considerate part or point would be awareness when consumers discover your brand so they&#39;re aware of your brand and the next one would be consideration so the potential customers search to check if you offer the product that they need and the next would be the preference online Shoppers establish a preference in terms of which website they want to purchase it from and based on their research they&#39;re going to be looking for that particular store or shop now the next one would be the purchase customer makes a decision of purchasing the product so this is how the user journey of an online Shopper is now the next next question is do you think digital marketing will replace traditional marketing practices in the near future this question would reveal the level of your Professional Knowledge guys so hence build your answer with personal experiences do not just go with what you&#39;ve heard one thing that can be safely said it is that it is unlikely that digital marketing will completely replace traditional marketing in the near future rather marketers are integrating both the platforms to optimize their plans for Optimum Roi instead of replacing each other both traditional and digital marketing are becoming complimentary to each other so this is one safe answer which you can give all right and the next question is explain the process of Facebook marketing for Facebook sharing valuable content that connects with potential customers is your most important play you can create a Facebook marketing plan by defining your audience setting goals creating a business page on Facebook posting interesting content and incorporating Facebook ads Facebook ads also play an important role guys now the next question that I have on the list for executive level interview questions would be how do you set up track and analyze whether a marketing campaign you conducted was a success here you can discuss about the campaign&#39;s driving goals which can vary from enhancing brand awareness lead generation or boosting up social media followers you need to know about track in the campaigns via Google analytics and other monitoring tools for staying updated with the campaign progress it is also essential that you mention your Visions upon which you can act on so with this we come to the end of this executive level interview questions now moving ahead we&#39;ll see what are the manager level interview questions that we have so what is your approach to structuring the marketing budget so this is the first question that I have on the list for marketing level interview questions there are critical keys to plan and Implement Market marketing budget so the first thing you should do is calculate the marketing budget and align your marketing goals with your company&#39;s strategic goals and then identify the marketing budget to develop detailed marketing plan that supports your strategy after you&#39;ve identified your marketing budget allocate your marketing budget dollars and implement the marketing budget plan so this is how you can approach your structuring of marketing budget now the next one is what&#39;s the strategy that you&#39;re following to rank a keyword how do you make a keyword rank ranking for a keyword is a repeatable process and you won&#39;t get results that you want 100% of the time especially if your keyword that you&#39;re trying to rank is a popular one but content marketing and SEO practices like keyboard research checking out for competition conceptualizing the content optimizing your keyword can help you with rankings okay so this is a strategy that we follow now the next question is what are the ways to measure sem efforts that are successful so if your aim is to spread awareness then tracking clicks and Impressions on paid and organic search listing are possible but if the objective is to quantify the brand performance then measuring it through conversion rate is a must so in order to generate qualified lead it is better to track emails and queries or online registrations so this is how you can measure the sem efforts that are successful now moving on to the next next question we have how are you going to drag the attention of more potential buyers for the product or services that are offered by businesses via social media channels okay so basically how can you attract viewers using social media attention equals Innovative content if you produce good content and display it correctly to the right place at the right time it will definitely give you the proper output a few ways to engage your customers through social media are crafting catchy headlines posting quality visual media hosting contest ensuring that your post has good content focusing on the social presence responding to comments in a timely manner okay so doing these you can attain or you can drag more attention to your product or your website now the next question is can you reduce paid media campaign cost without losing traffic when you answer this question they will get to know that you can make a big difference in the field of digital mark they don&#39;t expect you to answer this question in detail guys but you must be very crisp just research the organization&#39;s current objective activity and just think deeper about the three to four changes that you can bring to the company for instant success always outline the points that you get and mention them with more ideas in order to eat better Roi or conversion the next question is what are some common social media mistakes that business make one of the worst mistakes that you could make is the inconsistency only postings sporadically and not responding when customers or consumers reach out to you to engage another biggie is using social media as a place to announce your own content and nothing more without ever engaging in discussions or adding comments to your post that makes your audience want to click or like or share so be indulged and be more open in terms of social media because it is a platform where you can gain more traffic and more attention from the users so the next one is how do you stay updated with the latest marketing Trends since digital marketing is a dynamic field it is important to stay updated with the blogs books podcast webinars and so on and many more for the go some of the most popular resources to stay updated on the marketing platforms are websites like Mashable wordstream block social media examiner and so on okay so the using these you can actually keep updated with the digital marketing Trends now moving on to the next question how do you decrease the loading time of a website so to decrease the loading time of your website you can use external style sheets you can also consider using fewer images and optimize images to reduce the file size without affecting the quality of the image and also you can consider using CSS Sprites to reduce the HTTP request so this is how you can decrease the loading time of your website now moving on to the next question how much time should social media marketing take timing is everything in social media marketing so the good news is using social media you will have the opportunity to reach your specific audience in time but even though there are many tools that you can use to schedule and automate post to save some time you&#39;ll also want to keep a track of the activity on your social media accounts throughout the day so that you can provide timely responses to your audience questions and comments between strategizing creating and posting content and images responding to your audience and checking analytics social media is done right and it can be a full-time job and the last question would be where do you see yourself 5 years down the line in the field of digital marketing so you should be very thoughtful in this case you should know what your future is going to be and you should know how you&#39;re going to be analyzing yourself in the field of digital marketing and you should know how you can actually expertise or you can prove it to them that you will not be someone who&#39;s looking only for money you will also want to show them that you can see yourself as a successful digital marketer and make them believe that you&#39;re totally into this job so with this we come to the end of this video on top digital marketing interview questions I hope you guys have enjoyed listening to this video and this might have helped you in some way in your quest if you have any queries related to any of the questions that is being discussed in the session please feel free to reach reach out to us and we&#39;ll get back to you at the earliest thank you for watching this video Happy learning e e e

Transcript for:Digital Marketing Interview Preparation

Transcript for:
Digital Marketing Interview Preparation