Social Media Algorithms and Viral Content

Introduction

• Understanding social media algorithms can significantly boost the views of your content.
• Viral success on platforms like Instagram, TikTok, Facebook, and YouTube is not random.
• Fame Tonic has insights into how to make your content go viral.

Understanding the Algorithm

• Algorithms are designed to keep users on the platform by analyzing engagement and showing more of that content.
• Example: Watching cooking videos on TikTok leads to more recipe clips on your feed.
• Main goal: Keep people engaged longer.

The Importance of Watch Time

• Watch time is more crucial than likes and comments.
• Longer watch time indicates interest, leading the platform to push content to more audiences.
• Quick scrolling through videos signals lack of interest.
• High watch time means potential for millions of views.

Case Study: TikTok Creator

• Two versions of the same video:
  • 40-second version: 5,000 views, 20% completion rate.
  • 20-second version: 1.2 million views, 75% completion rate.
• Shorter, engaging content was more successful.

Strategies to Improve Watch Time

• Do not only create short content but ensure high watch time.
• Techniques:
  • Tighten content by cutting pauses and speeding up pacing.
  • Make every second count.

Content Testing Stages

1. Stage One: Shown to a small group (followers and few others).
2. Stage Two: If successful, shown to a larger audience.
3. Stage Three: Reaches thousands or millions if performance remains good.

• Failure to progress doesn't mean the end—adjust strategies.

Personal Experience

• Initial low views can be overcome by experimenting with hooks, trends, and posting times.
• Example: Using a strong hook and trending hashtags led to a breakthrough video.

Tips for Working With the Algorithm

• Content Creation: Keep it engaging and clear.
• Use Analytics: Monitor watch time and adapt.
• Test Different Styles: Try various formats like short videos or tutorials.
• Consistency: Frequent posting helps the algorithm.
• Platform Diversification: Be active on multiple platforms to mitigate algorithm changes.