High Ticket Coaching Mastermind

Introduction

• Creating impactful coaching programs to achieve $1 million/year
• Providing value with results in advance

Content Strategy

• Multi-use of content for podcasts, YouTube, and social media
• Importance of long-form videos for committed audience

Coaching Program Structures

• Four different structures for coaching programs

1. Virtual Community

• Target: 842 clients at $99/month to achieve $1 million/year
• Components:
  • Four 90-minute Zoom sessions/month
  • Educational Vault for immediate access to foundational content
  • Community forum (e.g., Facebook group, Mighty Network)
  • Optional: Live events/meetups (expensive, add later)

2. Hybrid Private Coaching

• Target: 167 clients at $500/month to achieve $1 million/year
• Requires hiring additional coaches
• Components:
  • Each coach handles 40 clients
  • Two 30-minute calls/client/month
  • Weekly zoom sessions by the main coach
  • 70/30 revenue split between coach and main program
• Customizable programs tailored to each client

3. Mastermind Program

• Target: 70 clients at $1,200/month to achieve $1 million/year
• Components:
  • Three in-person meetups/year
  • Community forum (Facebook group, Mighty Network)
  • Four Zoom coaching sessions/month
  • Four one-on-one emergency calls
• Detailed event structure:
  • Day 1: Teaching and guest speakers
  • Day 2: Hot seats for personalized coaching

4. Exclusive Private Coaching

• Target: 40 clients at $25,000/year to achieve $1 million/year
• Components:
  • Two half-day in-person sessions/year
  • Monthly 30-minute one-on-one calls
  • Inclusion to all events, courses, and resources
  • High level of personal attention and accessibility

Key Points for Community and Retention

• Stickiness of community for retention
• The importance of providing immediate value

Practical Considerations

• Handling refund rates and attrition
• Revenue split to accommodate marketing and operational costs
• Scaling through additional services and coaches

Conclusion

• Flexibility to choose and combine different structures
• Invitation to upcoming events for further learning