the formula that I developed for brainwashing spells out the word fear and that stands for focus emotion agitation and repetition if I'm really trying to spot some kind of conditioning I would tell people more to be on the lookout for conditioning than brainwashing so what is being done to grab my focus and the number one thing is novelty so I'm going to give you a series of something that is not expected and something that you're going to need to resolve the outcome of on a very regular basis and the psychological principle behind this is called the zygarnic effect it's our brain's natural tendency to need to understand the conclusion of something then we have the emotional part if I am being triggered emotionally somehow that's a huge warning but if I have a lot of focus there's emotion and then in between that emotion there's agitation there's some kind of I'm agitating that person's life in some way to make their brain consistently think this is brand new i can use this technique on myself but we can also learn to spot it in the environment around