Russell Brunson discussed the acquisition of Giuru, a funnel simulation software company, explaining its value for marketers and agencies.
The rationale for acquiring Giuru was to create a powerful, non-Russell-branded front end that feeds customers into ClickFunnels.
Key changes included restructuring the funnel, improving the software, and positioning Giuru as an entry point for ClickFunnels customers.
Attendees were encouraged to try out Giuru, provide feedback, and follow up with questions or feature requests.
Action Items
ASAP – Russell Brunson & ClickFunnels Team: Monitor feedback on Giuru from users and comments on YouTube.
ASAP – Russell Brunson & ClickFunnels Team: Collect and review feature requests and improvement suggestions for Giuru.
Ongoing – Russell Brunson & ClickFunnels Team: Continue developing and rolling out additional non-Russell branded front ends for ClickFunnels.
Ongoing – Giuru Development Team: Implement minor improvements and planned software changes for Giuru.
Giuru Acquisition and Integration
Giuru is a funnel simulation software acquired from John Reese, designed to let users visually map, simulate, and optimize funnels before launching them.
The software’s key differentiator is its ability to estimate traffic costs, conversion rates, and simulate profitability, helping marketers make informed decisions pre-launch.
The acquisition was seen as a strategic move to create a non-Russell-branded front end for ClickFunnels, reducing dependency on Russell himself and diversifying customer acquisition channels.
Giuru serves as both a valuable tool for current ClickFunnels users and a lead generation source for new users.
Funnel restructuring modelled after previous successful acquisitions (Doodly, Toonly) aims to enable Giuru to attract large customer volumes and support upselling to ClickFunnels.
The transition and improvements to Giuru’s product and funnel have been in progress for several months, with the new funnel slated to go live imminently.
Giuru Product Details, Benefits, and Use Cases
Giuru helps users and agencies simulate funnel outcomes using projected conversion rates, ad costs, and other variables before investing in actual traffic.
Users can iterate on funnel performance virtually, reducing financial risk and gaining insight into potential results and optimization points.
Agencies can use Giuru to help clients understand funnel mechanics, set expectations, and visualize how changes in conversion rates or ad spend impact profitability.
An agency-focused upsell allows users to brand simulations and presentations with their own agency identity.
The tool’s simulation capacity enables “funnel audibles”—rapid adjustments based on real-world data, similar to changing a play in football in response to defenses.
Broader Business Strategy and Next Steps
The acquisition fits into a larger goal of developing multiple non-Russell-branded products and front ends to reduce the company's reliance on a single spokesperson and increase resilience.
Giuru is positioned to become a high-volume, break-even front end, driving customers directly to ClickFunnels while providing value as a standalone tool.
More non-Russell-branded products and funnels are planned for the future.
Feedback from early Giuru users is strongly encouraged to refine the tool and inform future development.
Decisions
Proceed with acquisition and funnel restructuring of Giuru — Rationale: To create a scalable, non-Russell-based entry point for ClickFunnels, diversify customer acquisition, and leverage funnel simulation as a compelling pre-sales tool.
Open Questions / Follow-Ups
What additional features do users want to see in Giuru?
Are there further questions about the acquisition or integration process?
How effective will Giuru be in converting its users to ClickFunnels customers over time?