Square Peg Insight specializes in tailoring behavioral science methods to meet unique client needs.
Avoids off-the-shelf solutions to address the complexity of human behavior and unique organizational challenges.
Key Services Offered
1. Strategy
Objective: Integrate behavioral insights into business processes from the outset.
Services:
Strategic Blueprint: Mapping current gaps and opportunities.
Competitor and landscape analysis from multiple perspectives.
In-company strategic training and workshops.
2. Audit
Objective: Review the end of a process to ensure a human-centric outcome.
Services:
Strategic design consultancy for identifying and resolving bottlenecks.
Comprehensive copy and design audit.
Service blueprint evaluation and optimization.
Research method optimization and bias reduction.
3. Design
Objective: Develop products and services using a behaviorally informed design approach.
Services:
Comprehensive customer journey mapping for triggers and pathways.
Strategic personas and decision path analysis.
Behavioral design consultancy and support.
4. Troubleshoot
Objective: Address specific 'last mile' challenges such as low sales or engagement.
Services:
Comprehensive situation analysis using existing data.
Rapid improvement strategies with small, testable changes.
Advisory services for research and design projects.
Fractional Services
Services can cover some or all of these areas as needed.
Coaching or in-company training tailored to one or more stages.
Client Testimonials
Example: Market research group at a US pharma company was satisfied with Elina's ability to apply behavioral science to pharmaceutical research seamlessly.
Highlighted Elina's flexibility, responsiveness, and precision in deliverables.