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L'Oreal 2024 Annual Results Overview

Mar 22, 2025

L'Oreal 2024 Annual Results Presentation

Introduction

  • Beauty as a force for empowerment
  • L'Oreal's commitment to diversity, equity, and inclusion
  • Gender diversity: 53% of leading positions held by women
  • Support for all generations with 25,000 opportunities for under 30s

Overview of 2024 Financial Highlights

  • Like-for-like growth of 5.1%
  • Gross margin reached an all-time high of 74.2%
  • Operating profit margin at 20%
  • Operating net cash flow of 6.6 billion euros
  • Consolidated sales increased by 5.6% to 43.5 billion euros

Division Highlights

Dermatological Beauty

  • Record sales reaching 7 billion euros with a 9.8% increase
  • Leadership in the dermatological market
  • Focus on emerging markets and aesthetic front
  • Successful brands include Laros Posay and SkinCeuticals
  • Outlook for 2025 includes growth opportunities in male and boomer segments

Professional Products

  • Growth of 5.3% in a dynamic premium haircare market
  • Omni-channel strategy
  • Expansion in e-commerce and selective retail
  • Strong regional performances in North America, Europe, and North Asia
  • 2025 focus on premium hair care and stylist engagement

L'Oreal Luxe

  • Sales of 15.6 billion euros, growth of 2.7%
  • Strength in fragrances and strategic acquisitions
  • Strong market share gains outside North Asia
  • 2025 goals include expanding brand licenses and maintaining growth

Consumer Products

  • Solid growth of 5.4%, driven by strong brand performance
  • L'Oreal Paris and Garnier leading growth
  • Balanced growth across regions and categories
  • 2025 focus on innovation, trends, and emerging markets

Strategic and Financial Outlook for 2025

  • Market growth expectation of 4-4.5%
  • Continued investment in innovation
  • Conquest of new spaces: geographic, consumer, and technology
  • Focus on the US market and emerging markets as growth drivers
  • Emphasis on new consumer segments like Gen Z and older adults
  • Exploration of beauty supplements and devices
  • Commitment to maintaining and enhancing operating margins

Environmental and Social Responsibility

  • Continued progress on climate change and resource preservation
  • Recognition for social and environmental performance

Conclusion

  • L'Oreal's commitment to expanding its reach and influence in the global beauty market
  • Emphasis on science and technology to drive future growth
  • Continued focus on diversity and inclusion as core values

Q&A Session Highlights

  • Discussion on fragrance market dynamics and growth potential
  • Beta IQ's impact on advertising and promotion efficiency
  • Market growth expectations by region, particularly in China and the US
  • Innovation pipeline and its potential influence on future growth
  • M&A strategy and recent acquisitions in emerging markets

Closing Remarks

  • CEO emphasized confidence in future growth and profitability
  • Strengthening organizational and operational efficiencies for sustained performance
  • Invitation for further discussions at the cocktail reception