time check it's english o'clock [Music] [Music] i made learning english easy for you please like comment and subscribe hello dear learners we are now on quarter two excited kaneba natin i bet you are [Music] our target most essential learning competency for this video is observe the language of research campaigns and advocacies [Music] filipino [Music] campaigns and advocacies ala morinba this lesson focuses on observing and understanding the common language used in the fields of research campaigns and advocacies as you journey through this lesson you are expected to gain a clear understanding of the language of persuasion and different language features employed when writing in these fields of interest language plays an essential role in our lives more than just serving as a way for us to communicate with one another language also enables us to inform entertain influence and persuade others [Music] research campaigns and advocacies research is a careful and detailed study into specific problem concern or issue using the scientific method campaign on the other hand is a planned set of activities that people carry out to attain a certain goal or objective meruldin campaign speech which is basically a well-planned speaking activity while an advocacy refers to activities that argue plead support or favor a certain cause [Music] research to communicate discussions and present corresponding findings for variable study campaign to excite persuade and or motivate listeners convincing them to adhere to the speaker's ideas advocacy to influence decision making especially with issues involving social political environmental and economic perspectives it is also vital to understand that research works always make use of academic and persuasive language since the results and findings obtained from this investigative endeavors contribute to and become part of the existing body of knowledge meanwhile a campaign tries to convince the listeners by employing strong and emphasized persuasive language leaving them with good and impressive points that they can remember while advocacy may be similar to campaign in some points advocacy speeches present strong points that may either support or contradict existing policies and legal mandates on specific topics or issues while the said fields differ at some extent one common aspect that can be observed among them is the use of a common language simply put the element of persuasion is the common factor one may observe in the language used in research campaigns and advocacies [Music] according to thebalancecareers.com persuasion is convincing others to change their point of view agree to a commitment purchase a product or service or take a course of action again [Music] a persuasion can also be applied in writing here are some of the language features or language devices usually employed in persuasive writing emotive language modal verbs involving the reader rhetorical questions using evidence repetition adjectives and adverbs association let's deal with it one by one emotive language involves the use of words that evoke emotions and make people feel a certain way through the use of words that appeal to the emotion the writer can sound more convincing this is a commonly used technique when writing headlines in newspapers or delivering speeches take a look at the two sentences number one the robbers brutally murdered the poor victim after looting his old belongings number two the robbers killed a man after looting him the first sentence uses emotive language the words brutally murdered poor victim are used to add emotions and to make the readers feel the pain while the second one is the non-emotive version of the sentence it only gives us information about an incident that happened [Music] next is modal verbs the use of words that express modality or how likely something is going to happen helps adjust the level of certainty of events to suit arguments when carefully chosen these words such as may might will must shall can could would ought to help improve the quality of persuasive writing here is an excerpt from a blog see how the use of modals help the writer in persuading the readers the title is mother earth handle with care by patricia and maglaya recently a typhoon devastated some parts of the philippines that caused severe floods damage to infrastructures and deaths many people suffered a lot during and after the typhoon kagayan was tremendously affected by the typhoon communities submerged by destructive flash floods and the residents faced with concerns because of the ongoing cov19 health crisis as a concerned citizen we should do something it's never too late for an action we must take care of our environment and be responsible we can start by planting trees recycling disposing waste properly and reducing the use of plastics that has a huge effect in the environment by these simple actions we could save many lives [Music] another language feature used in persuasive writing is involving the reader this is done through the use of personal pronouns like you your we our and indicative words like together using these words establishes a connection between the author and the reader this way the issue is made personal and more important to the reader imagine you are an audience listening to speech of a speaker and suddenly the speaker utters this line if you don't use your power for positive change you are indeed part of the problem this sounds personal right it's as if the speaker is personally talking to you because he uses the word impact let's proceed to rhetorical questions these are questions that are not supposed to be answered instead they are asked for effect to illustrate a point or let the reader think the use of questions that sometimes state the obvious can convince the reader to agree on the points being presented so rhetorical question example if you came late to a meeting someone might say what time do you call this this person doesn't want an answer to the question he is just making the point that you arrived late here are some other examples of rhetorical questions who wouldn't want to be a millionaire do we really want our planet to survive wouldn't you feel happy if this pandemic finally ends number five is using evidence this involves the use of facts figures or codes from experts to highlight the writer's authority and make the arguments presented more convincing take a look at the facts and figures presented in this example the world health organization reported two million eight hundred three thousand two hundred thirteen confirmed cases of kovid 19 in the philippines from january 2020 to november 2021 with 44 430 deaths meanwhile as of october 27 2021 a total of 58 million 212 187 vaccine doses have been administered another language device used in persuasive writing is repetition this technique involves repeating keywords phrases or ideas to appeal to the readers example almost nothing was more annoying than having our wasted time wasted on something not worth wasting adjectives and adverbs using carefully selected adjectives and adverbs makes it possible for the writer to influence how the readers feel notice the adjectives and adverbs used in this paragraph school uniforms should be mandatory for all students for a number of reasons first they make everyone equal in this way the rich kids are on the same level as the poor ones in addition getting ready for school can be much faster and easier many kids waste time choosing what to wear to school and they are often unhappy with their final choices most importantly some studies show that school uniforms make students perform better many people might say that uniforms take away personal freedom but i believe that the benefits are stronger than the drawbacks [Music] number eight association this technique tries to link an object or an idea with something already liked or desired by the target audience such as wealth success pleasure and security example vote for cleaner air vote for juan de la cruz as president of course you may also want to breathe cleaner air right since juan de la cruz is associated with clean air the audience might probably be persuaded to vote for him another persuasive technique is bandwagon commonly used in advertisements this persuasion technique makes the audience believe the idea that everyone is doing it or that everyone likes something for instance everyone is voting for juan de la cruz so definitely he is the best presidential candidate this statement is intended to convince the audience to vote for him and lastly is experts this means relying on expert advice from trusted people like doctors scientists and other professionals for things that the audience do not know the idea that these experts are risking their credibility to support an object or idea makes the persuasion more effective look at the given example according to the centers for disease control and prevention people with allergies to certain foods insects latex and other common allergens can safely receive the covid19 vaccine those with a history of severe allergic reaction or anaphylaxis to injectables or other vaccines should discuss the vaccination with their doctor who can evaluate and assess their risk these are just some of the many techniques used in persuasion it is important to understand that different techniques work for different purposes [Music] so did you learn something today if you want more of this video tutorial and learn english in a light speed wakka limu tang mug subscribe and turn on a notification button updated lessons i'm english teacher in iwan class dismissed see ya [Music] you