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Comprehensive Guide to Print on Demand

Mar 18, 2025

Full Print on Demand Course by Shimmy Morris

Introduction

  • Course aimed at helping build a profitable print-on-demand (POD) store.
  • Course is structured over 8 weeks, covering each step to build a POD business.
  • Shimmy Morris: POD expert since 2013, with a successful track record.

Course Structure

  1. Overview of POD Business

    • Explanation of print on demand and its benefits, like no upfront inventory costs.
    • Focus on building a brand using POD.
  2. Mindset and Expectations

    • Importance of having the right mindset.
    • Realistic goals: it's a marathon, not a sprint.
    • The need for commitment and understanding this isn't a get-rich-quick scheme.
  3. Product and Platform Choices

    • T-shirts are the primary product due to popularity and cost-efficiency.
    • Selling on platforms like Shopify preferred over marketplaces like Etsy.

Week-by-Week Breakdown

Week 1: Niche Research

  • Importance of selecting a niche with variability and proven winners.
  • Tools and tips for niche research: using Etsy and Amazon, Google.

Weeks 2-3: Design Creation

  • Principles of good design: phrase importance, graphic compatibility, color and font choices.
  • Use of design mood boards and tools like Figma.
  • Templates and AI tools like Phrase Genie for design inspiration.

Week 4: Building a Brand

  • Choosing a simple, memorable brand name.
  • Importance of professional email and domain selection.
  • Logo creation using tools like Canva.

Week 5: Choosing a Printing Partner

  • Printify recommended for its variety and ease of use.
  • Setting up Printify and selecting the right print provider.

Week 6: Setting Up Shopify Store

  • Detailed walkthrough of Shopify settings and design.
  • Use of Hexom Bulk Editor for efficient product management.

Week 7: Setting Up Facebook Ads

  • Importance of ads for driving traffic and sales.
  • Step-by-step guide to setting up Facebook Business Manager and running the first ads.

Week 8: Scaling

  • Strategies for scaling, including new designs, retargeting, and email marketing.
  • Discussion on expanding internationally and other growth strategies.

Final Thoughts

  • Emphasis on continuous learning and adaptation.
  • Encouragement to join Shimmy’s paid community for further support and advanced strategies.
  • Reminder of the importance of mindset, commitment, and continuous improvement in building a successful POD business.