Full Print on Demand Course by Shimmy Morris

Introduction

• Course aimed at helping build a profitable print-on-demand (POD) store.
• Course is structured over 8 weeks, covering each step to build a POD business.
• Shimmy Morris: POD expert since 2013, with a successful track record.

Course Structure

1. Overview of POD Business

   • Explanation of print on demand and its benefits, like no upfront inventory costs.
   • Focus on building a brand using POD.

2. Mindset and Expectations

   • Importance of having the right mindset.
   • Realistic goals: it's a marathon, not a sprint.
   • The need for commitment and understanding this isn't a get-rich-quick scheme.

3. Product and Platform Choices

   • T-shirts are the primary product due to popularity and cost-efficiency.
   • Selling on platforms like Shopify preferred over marketplaces like Etsy.

Week-by-Week Breakdown

Week 1: Niche Research

• Importance of selecting a niche with variability and proven winners.
• Tools and tips for niche research: using Etsy and Amazon, Google.

Weeks 2-3: Design Creation

• Principles of good design: phrase importance, graphic compatibility, color and font choices.
• Use of design mood boards and tools like Figma.
• Templates and AI tools like Phrase Genie for design inspiration.

Week 4: Building a Brand

• Choosing a simple, memorable brand name.
• Importance of professional email and domain selection.
• Logo creation using tools like Canva.

Week 5: Choosing a Printing Partner

• Printify recommended for its variety and ease of use.
• Setting up Printify and selecting the right print provider.

Week 6: Setting Up Shopify Store

• Detailed walkthrough of Shopify settings and design.
• Use of Hexom Bulk Editor for efficient product management.

Week 7: Setting Up Facebook Ads

• Importance of ads for driving traffic and sales.
• Step-by-step guide to setting up Facebook Business Manager and running the first ads.

Week 8: Scaling

• Strategies for scaling, including new designs, retargeting, and email marketing.
• Discussion on expanding internationally and other growth strategies.

Final Thoughts

• Emphasis on continuous learning and adaptation.
• Encouragement to join Shimmy’s paid community for further support and advanced strategies.
• Reminder of the importance of mindset, commitment, and continuous improvement in building a successful POD business.