Keyword Research for Etsy Sellers

Introduction

• Speaker: Starla Moore, Founder of Handmade Alpha Academy, Manager at eRank.com
• Focus: Challenges in keyword research and solutions for Etsy sellers.

Common Challenges in Keyword Research

• Navigating irrelevant keywords.
  • Example: Selling hand-painted canvases but getting digital listings.
  • Example: Selling mouse-themed mugs but getting Mickey Mouse keywords.

Solution: eRank's Keyword Explorer

• Tool: Keyword Explorer by eRank.com
• Recent improvements to the tool.
• Comparison with other keyword tools.
• Plan to merge the keyword tool with Keyword Explorer.

Features of the New Keyword Explorer

Marketplaces

• Not limited to Etsy; includes Amazon, eBay, Facebook Marketplace, Teachers Pay Teachers.

Starting Broad

• Example: Start with 'silver ring' for a sterling silver amethyst ring.
• Narrow down using related searches.

Related Searches

• Major improvements in finding relevant terms.
• Helps in saturated niches.

Keyword Matching

• Phrase Match (default)

  • Shows related search terms containing any combination of queried words.
  • Example: Searching 'silver ring' can result in 'sterling silver ring', 'silver snake ring'.

• Exact Match

  • Strongest form of keyword matching.
  • Shows terms with keywords in the exact order.
  • Example: Searching 'silver ring' results in 'men's silver ring'.

Importance of Matching Types

• Exact matching aligns with shoppers' exact search terms.
• Broad matching or phrase matching is less powerful but still important.

Include and Exclude Keywords Feature

• Allows filtering of non-relevant terms.
• Example: Exclude 'printable' when looking for physical canvas art.
• Useful for removing IP infringing terms.

Access and Feedback

• Available to free and paid eRank users.
• Encouragement for user feedback to improve features.

Upcoming Event

• Event: Amplified by Printfi, Free Virtual Event
• Date: Thursday, September 14th
• Topic: Developing a defined and profitable niche.

Conclusion

• Success on Etsy requires deep keyword exploration.
• Importance of aligning with shopper demand and Etsy’s algorithm.
• A blend of data analysis and expert advice aids Etsy success.

---

• Note: Register for the Amplified by Printfi event to gain insights for the holiday season.