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Understanding Early Stage Valuation and Funding
Apr 20, 2025
Lecture Notes: Finance for Entrepreneurial Ventures
Early Stage Valuation
Nature of Valuation
: More art than science; determined by what the market will bear.
Factors Influencing Valuation
:
Recent industry exits.
Soundness of the idea.
Management team's track record.
Presence of a working prototype or existing sales.
Size of potential exit.
Calculation
: No single method; guesswork is common.
Market Influence
:
Up markets = Higher valuations.
Down markets = Lower valuations.
Industry cycles affect valuations (e.g., biotech).
Valuation Expectations
:
Early stage companies with just an idea may be valued under $1 million.
Media often showcases outliers with high valuations.
Valuation Equation for Funding
Post-money Valuation
= Pre-money Valuation + Investment.
Example
:
Pre-money worth: $500,000.
Investment: $500,000.
Post-money Valuation = $1 million.
Investor's ownership: 50%.
Concept of Dilution
Ownership Stake
: Decreases as more money is brought in.
Goal
: Overall company value should grow, increasing actual value despite lower percentage ownership.
Example Provided
: A cap table example in a separate presentation.
Funding Options
Crowdfunding
Platforms
: Kickstarter example (e.g., Exploding Kittens game).
Process
: Pre-selling products/services to raise funds without diluting ownership.
Incubators and Accelerators
Purpose
: Support early-stage companies with mentoring, space, and sometimes capital.
Examples
: Tech Stars, Y Combinator, and Generator.
G Beta Program
: Offers free mentoring without equity stake.
Convertible Debt
Definition
: Debt note convertible into equity.
Use
: Effective when valuation is uncertain.
Protection
: Protects investors from downside situations.
Example
: Conversion into equity in a high-value exit or fundraising.
Exit Strategies
Types of Exits
:
Sale of business/assets/technologies.
Mergers.
Bankruptcy.
Initial Public Offering (IPO).
Reality Check
:
IPOs are rare (e.g., 159 IPOs out of 600,000 new businesses in 2019).
Resource Highlight: Pitchbook
Description
: Database tracking venture capital deals.
Usage
:
Research comparable deals.
Analyze company financing histories.
Accessible to UW students via Wisc.edu email.
Example Companies
: Detailed history can be found for many companies.
Conclusion
Further Reading
: Recommended for deeper understanding of finance and entrepreneurial ventures.
Practical Application
: Use insights for personal entrepreneurial endeavors.
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Full transcript