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Making 2024 a Productive Year: Achieving Your Goals

Jul 2, 2024

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Making 2024 a Productive Year: Achieving Your Goals

Opening Remarks

  • Halfway through 2024
  • Reflect on your progress and goals set at the beginning of the year

Importance of Taking Action

  • If you can't point to 3 concrete actions taken towards your goals, you've likely wasted the first 6 months
  • Critical point of the year: Time to take action is now
    • Missed opportunities if no action is taken

Past Opportunities Highlighted by Speaker

  1. Times Up Event – Making money with the attention economy
    • Examples: 16-year-olds earned $22,000/week
  2. Seven Free Master Classes – Starting an agency from zero
    • Reports of success from thousands
  3. Program in Late Month – Working closely with the speaker's team
    • Success stories: earning between $2,000 - $10,000/month

Goal Setting

  • Stop setting result-oriented goals, start setting action-based goals
  • Issues with result-oriented goals:
    • Psychological barrier (pedestal effect)
    • Lack of measurable actions

Action-Based Goals

  • Focus on daily consistent actions
  • Example: Fitness goals (220 weightlifting sessions/year vs gain 10 lbs of muscle)
    • 220 sessions + high-calorie days ensure muscle gain

Applying Action-Based Goals to Business

  1. Define How You’re Going to Make Money
  2. Choose a high-value monetizable skill
    • Use 4 parameters: Ease of Learning, Perceived Value, Barrier of Entry, Personality Fit
    • Top skills for 2024: UX design, Copywriting, Coding, Sales, SEO, E-commerce, Blockchain

Detailed Analysis of Skills

  • UX Design
    • Medium difficulty, medium perceived value, low barrier of entry, creative/introverted
  • Copywriting
    • Easy to learn, high perceived value, very low barrier of entry, analytical/logical
  • Coding
    • Hard to learn, high perceived value, medium barrier of entry, analytical/introverted
  • Sales
    • Easy to learn, high perceived value, very low barrier of entry, extroverted/introverted
  • SEO
    • Easy to learn, low perceived value, low barrier of entry, neither too analytical nor too creative
  • E-commerce
    • Easy to learn, high perceived value, low barrier of entry, variable by personality, creative and analytical fit
  • Blockchain
    • Hard to learn, high perceived value, high barrier of entry, analytical

Choosing Your Skill

  • Based on balance and personal strengths
  • For most: Copywriting, Sales, or E-commerce offer the best balance

Setting Action-Based Goals

  • Copywriting: Write X pieces of copy for mock clients
  • Sales: Send Y cart abandonment messages
  • E-commerce: Post Z viral videos

Creating An Execution Plan

  • Copywriting
    • Method: Write copy for mock clients and send them
    • Goal: Write 1,000 pieces by end of 2024, distribute to 500-700 businesses
    • Likelihood of engagement high when using proven frameworks
  • Sales
    • Focus: Cart recovery sales for online stores
    • Goal: Send 10,000 messages by end of 2024
  • E-commerce
    • Viral product videos
    • Goal: Post 3,600 videos by end of 2024

Professional Help and Tools

  • Emphasize getting a professional plan over DIY approaches
  • Outline courses available for lifetime access or subscription through Digital Launchpad platform

Final Offer and Encouragement

  • Options to buy lifetime or yearly subscriptions
  • Joining courses to ensure they reach their financial goals by end of 2024
  • Locking in discounted access to the Agency Accelerator in future
  • Encouragement to seize current opportunities before they pass

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