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Tony Robbins' Habit-Breaking Technique

Jul 20, 2025

Overview

The article discusses Tony Robbins' mental technique for breaking bad habits by training the mind to associate negative feelings with the habit, demonstrated through a step-by-step audience exercise involving pizza.

The Mental Tool Explained

  • Tony Robbins teaches that mental conditioning can help eliminate unhealthy habits and addictions.
  • The core technique is to trigger disgust or negative reactions toward the habit in question.
  • Robbins demonstrates this process during his seminars using an incremental mental association exercise.

The Pizza Exercise Example

  • Robbins asked an audience member to rate his love for pizza and then gradually guided him to imagine increasingly negative qualities about it.
  • Through visualizing the pizza as less appetizing (e.g., not hot, missing toppings), the participant's rating of enjoyment decreased.
  • Intensifying the imagery (e.g., stale, rancid cheese) led the participant to a state of aversion.
  • At the end, the participant found the pizza repulsive, illustrating the mental shift.

Application of the Method

  • The technique involves keeping the addictive item present and rating one’s desire for it from -10 to 10.
  • One should actively visualize repulsive details about the item, repeatedly lowering the desire rating.
  • This approach can be self-applied to any undesirable habit or addiction.

Key Takeaways

  • The mind can be trained to react negatively to previously desired habits through conscious visualization techniques.
  • Consistent mental association of negativity can help in overcoming urges and developing lasting aversion to a bad habit.

Recommendations / Advice

  • Identify a personal habit or item you wish to change.
  • Use a rating scale to assess your current level of attachment.
  • Engage in deliberate mental exercises to associate disgust or negative feelings, and lower your desire progressively.