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Air Jordan 4 "Brick by Brick" Review

Mar 9, 2025

Lecture Notes: Air Jordan 4 "Brick by Brick" Review

Introduction

  • Presenter: Chris from WearTesters.com YouTube channel
  • Topic: Detailed look and breakdown of the Air Jordan 4 "Brick by Brick"
  • Collaboration between Jordan Brand and Nigel Sylvester

Packaging and Concept

  • Packaging: Shoes individually wrapped, bagged, and bound with velcro, resembling a pallet of bricks
  • Concept: Represents the slow, tedious process of building something "brick by brick"
  • Design: Box designed to look like a brick with a rough texture
  • Branding: Features "bike Air" branding instead of the traditional Jumpman logo

Shoe Design

  • Material: Made from premium materials; smells like high-quality Nubuck
  • Shape: OG placement emphasizes traditional shape, similar to Nike SB Air Jordan 4s
  • Outsole: Regular Air Jordan 4 outsole with sections of translucent rubber
  • Midsole: Polyurethane midsole with encapsulated air sole unit and visible air sole unit in the heel
  • Upper: Combination of premium, textured materials, resembling a skate design

Special Features

  • Reflective Material: Behind the screen, replacing traditional mesh
  • Tongue and Heel Tab: Features reflective materials and unique branding
  • Insole: Dream cell insole, less impressive compared to other features

Branding and Aesthetics

  • Unique Features: "Bike Air" instead of "Nike Air", giving a customized feel
  • Laces: Comes with extra cream/off-white laces for customization

Fit and Sizing

  • Fit true to size; wide footers may want to size up
  • Available in Sacramento area at Phenom store

Phenom Store Promotion

  • Scratchers: Unique scratcher ticket giveaway to win a pair
  • Icons on scratchers indicate winning status

Miscellaneous

  • Discussion on favorite cutaways in videos as a method to entertain and transition
  • Use of cutaways as an editing style for entertainment and transition purposes

Conclusion

  • Encouragement to participate in discussions and share thoughts on favorite cutaways

This lecture provided a comprehensive review of the Air Jordan 4 "Brick by Brick," detailing its concept, packaging, materials, and unique features. The presentation also included insights into the brand's marketing strategies and community engagement through the Phenom store's unique scratcher promotion.

Full transcript